Transcript of "Who's Watching Whom? Tracking Prospects and Influencers Through Your Company's Social Channels"
Whos WatchingWhom ? Who’s Watching Whom? Tracking Prospects and Influencers Tracking Prospects and Influencers Through YourThrough Your Companys Social Channels Companys Social Channels! SourceCon 2012 Atlanta, GA Shannon Myers, Walton Search
About MeShannon MyersWalton Search2001 - 20022008 – 20092011 - Social Media & Recruitment Consulting Sourcing/Organic SEO
About Me• Better, faster, smarter, targeted recruiting• Passionate about data & technology• My way may not be yours• Bullseye
Why This Presentation?Missed opportunity not to use the information you already have.Today explore the combination of Sourcing & Social from a different perspective.
Why This Presentation? Social Analytics takes time to implement butimplemented properly it works and saves time. Social is no longer a fad, it’s everyday. However…As there begins to be a move toward privacyget the data while it’s there for the grabbing.
Why This Presentation? However…As there begins to be a move toward privacy get the data while it’s there for the grabbing.
Why This Presentation?Social Media Subliminal MessagingReturn On Investment vs. Risk Of Ignoring
Why Don’t They Call Me Back? It’s a great opportunity, why don’t they call me back?Top talent in competitive industries are beinghounded every day. Whether they want to or not there isn’t time to explore every call.
Candidates Premature DecisionsCandidates are making decisions before you can even get them in the door. You can help direct those decisions byhaving a great brand, vision, jobs, above average salaries and a rock star marketing team to promote them and drive traffic to your jobs.
Turn the Strategy Upside Down Woopra The Power of One Remember your first 10 followers?That one session or person you met at a conference that made it worth coming.The one person that can connect you with many others.
Turn the Strategy Upside Down Woopra Broad Target Focused Target
Woopra It’s not a perfect science but socialmedia monitoring tools are gettingmuch better at finding the influentialneedle in the online haystack. - Jay Baer, The Now Revolution
Who Woopra Talking Now?Social Mention Google Alerts
Who Woopra Talking Now? Radian6 Find where are these people and engage them immediately. Rapid ResponseTrackur, Brandwatch, Synthesio, ScoutLabs, Attensity, Alterian
WhoWoopra Is On Now? Woopra.com Who is viewing my site right now? Where are they? What are they looking at? What are they typing to get there?
Use what you have! Woopra Facebook InsightsWebsite• Landing Pages - Different Links for Different People (InsideConnector)• Google AnalyticsBlog• WordPress Hack for Comments• LOADS of Plugins• Feedburner Stats
Use what you have! Woopra Twitter• Analyze Followers• Twitilyzer• TwitsheepLinkedIn• Who has viewed your profile?• Who is your last hire connected to?Links• Bit.ly• Hootsuite Owly
Use what you have! Woopra Xobni Gist Rappor7ve
Use what you have! Woopra Listen then Engage Where else might I have an easier conversation? What other information can I find? Convert possible passives from Bullhorn Reach or other leads.
We All Have Influence Somewhere Woopra Do they matter? Is it who talks the most who has the most influence or the people who talk to the most people? Neither – influence needs to create actions.
Who Is Talking About You? Woopra How do you find your influencers? Popularity is one indicator but it only tells half of the story. To be influential a person needs to have expertise in a particular subject matter or area AND an audience that is receptive to their suggestions.
Woopra Defining InfluenceInfluence is simply the ability to change how others think and act. Although the size of an individual’s social graphoften indicates credibility, the definitive characteristic of an online influencer is not how many Twitter followers or LinkedIn connections a person has nor how often they blog about a particular subject; it’s their ability to drive others to take action, alter behavior or change opinion. - Radian 6
Woopra We All Have Influence SomewhereHow you define who your influencers are is based on your recruiting model and positions.Remember having data and what you do with the data are two different things. Power of One
Who Is Talking About You? Woopra Rank your influencers, keep lists, import to ATS/CRM. Hootsuite
Woopra Your scien7sts were so preoccupied with whether or not they could, they didnt stop to think if they should. - Jurassic Park