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Top 10 Fastest Ways to Create, Maximize, and Leverage Online Talent Pipelines for Free

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Presentation from the ERE Expo Fall 2009, presented by Shally Steckerl.

Presentation from the ERE Expo Fall 2009, presented by Shally Steckerl.

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Top 10 Fastest Ways to Create, Maximize, and Leverage Online Talent Pipelines for Free Top 10 Fastest Ways to Create, Maximize, and Leverage Online Talent Pipelines for Free Presentation Transcript

  • Top 10 Most Effective No/Low Cost Online Recruitment Tools & Techniques Educational Conference Series Shally Steckerl Arbita Consulting & Education Services http://aces.arbita.net
  • Educational Conference Series: Sourcer’s Top 10 A Partial View of the Sourcing Universe Social Networks like… Recruiting Exchanges Like… • Blogs • Facebook, MySpace & Twitter • Dayak & Bounty Jobs • LiveJournal & Live Spaces • TalentHire • Xanga and Imeem • HotGigs & WorkGiant Professional Networks like… Data Capture/Process Like… • Ning & Plaxo • Broadlook • LinkedIn • infoGIST, TalentHook, eGrabber • Xing, eCademy & Viadeo • AIRS SourcePoint • Affinity Circles & Select Minds Leads Databases Like… Job Distribution like… • Arbita • Zoominfo • eQuest & First Advantage • JigSaw, Hoovers & Spoke • JobTarget, Job VIPeR, SmartPost • And 100’s more… 10-Sep-09 2 Copyright 2009 Arbita. All rights reserved.
  • Educational Conference Series: Sourcer’s Top 10 1 Best Strings Include… Regardless of how or where you source, these tips will get you higher- quality candidate search results:  Job Titles like  “SAP Consultant”  “Account Executive”  “Senior * Manager”  (“Software Engineer” OR Programmer)  Company Names like  (“Hewlett Packard” OR HP OR @hp.com)  (IBM OR @ibm.com OR @us.ibm.com)  Skills, Licenses, Degrees or Certifications like  (“, RN” OR “, CNA” OR “, LPN”)  (“, CPA” OR “, CFA”)  (BSCS OR MSCS) or also try “, MBA”  (“, CCIE” OR “, CCNA”)  Locations like  (Atlanta OR Marietta OR Alpharetta) ,.GA 10-Sep-09  (770 OR 678 OR 404) ,.GA  Sydney 61 Australia 3 Copyright 2009 Arbita. All rights reserved.
  • Educational Conference Series: Sourcer’s Top 10 More ways to use intitle: and inurl: • Find people talking about themselves – (intitle:resume OR inurl:resume) – Instead of resume, try words like CV, profile, bio – Also try “about me” or use “(me OR my)” • Find people being talked about – (intitle:staff OR inurl:staff) – Instead of staff, try words like people, alumni, roster, list, directory, members, attendees, board, speakers, panel, agenda, officers, and many others 10-Sep-09 – Also try “about us,” “our team” and “(he OR she)” 4 Copyright 2009 Arbita. All rights reserved.
  • Educational Conference Series: Sourcer’s Top 10 Search for Filetypes • Most Search Engines can find documents written in: MS Word (doc), Adobe (pdf), Rich Text (rtf), Plain text (txt), PowerPoint (ppt), Excel (xls), and others • Use filetype: command to find only that kind of document) • If they are talking about themselves they may publish resumes, white papers, etc. Find documents in in Adobe and MS Word: – (filetype:doc OR filetype:pdf) • If they are being talked about they may be mentioned in spreadsheets or powerpoint presentations: – (filetype:xls OR filetype:ppt) • Examples: • (filetype:doc | filetype:xls | filetype:ppt | filetype:txt | filetype:rtf | filetype:pdf) engineer (*@dell.com | *@hp.com) 10-Sep-09 • filetype:xls (Alumni OR Attendee) *@ibm.com 5 Copyright 2009 Arbita. All rights reserved.
  • Educational Conference Series: Sourcer’s Top 10 Major Networks MySpace Facebook LinkedIn Twitter Ning 300MM+ members, 250MM+ members, 50MM+ people, skews 30MM+ members 30MM+ members skews younger skews older older Monthly usage: 4.97 Monthly usage: 13.87 Monthly usage: 202 Monthly usage: 299 Monthly usage: billion min.* billion min.* million min.* million min Mostly social Social & professional Mostly professional Social & professional Mostly professional Many useful business 2 awesome jobseeker Not many useful Apps Many apps 90 apps Apps Apps Easy search, hard to Difficult to find new Easy to find and connect Easy to search Difficult to search connect contacts Fewer employers Few jobseeker ads Many jobseeker ads Many job postings Many jobseeker ads No groups Join unlimited groups Join only 50 groups No official groups 1.3MM Groups High participation, Must be group member in Moderate participation High participation Low participation shallow conversations order to participate more Facebook stats` • In comparison, there are 4 billion mobile users worldwide 9/10/2009 • In the US, there are 116 MM people reading blogs and 23 MM writing them • There are 8 million people each on Xing and Viadeo (European focus) 6 Copyright 2009 Arbita. All rights reserved.
  • Educational Conference Series: Sourcer’s Top 10 2 Branding on LinkedIn Get noticed among 50 million profiles: • Have a 100% complete profile - fill summary and specialties with words/phrases describing your expertise • Get a vanity URL (ideally your name): make sure your profile is “public” i.e. linkedin.com/in/shally • Your past work history should go back 10 years. Concisely explain what you did at each company. • Write/get recommendations, ask/answer questions • Use all three website links (your jobs RSS, team blog, etc.) • Remember, its not who you know it’s who knows YOU Copyright 2009 Arbita. All rights reserved.
  • Educational Conference Series: Sourcer’s Top 10 3 Facebook • Over 250 MM users, about 50% “out of college” • 25-35 yr olds are fastest growing audience • Searching is very limited. – Regular search: www.facebook.com/srch.php lets you find classmates by any university name or coworkers by any company name (goes beyond your joined networks) – The profile search has the most field criteria choices (interests, location, etc.), but only searches within your networks – Advanced Search is a free third-party Facebook app that lets you search with multiple fields beyond your networks (also see this how-to) – Friend finder lets you upload an address book or IM list file, or search by a name or email across all of Facebook • Search for former employee and alumni groups – www.facebook.com/s.php?&ref=search – Or site:www.facebook.com pitney.bowes • Create a company Facebook page • Contextual advertising – very highly targeted ads! 9/10/2009 – Social Ads seen by users who visit your Facebook page or website site – Contextual impression or per-click ads targeted in various ways – Metrics are included 8 Copyright 2009 Arbita. All rights reserved.
  • Educational Conference Series: Sourcer’s Top 10 4 Twitter • 30 million on Twitter social networking and micro-blogging • Most Tweets are public, don’t need an account to find them • Click Find People type a skill term or job title • Use Twitter's Advanced Search to target your criteria • Find relevant people on Twitter Tracking • Geographic search: sql near:Boston within:25mi • Find people talking about a conference or other event • Google for posts site:twitter.com cpa (audit OR auditor) • Bios site:twitter.com "bio * motorola" (Chicago OR Illinois) • Search Yahoo with linkdomain: – linkdomain:twitter.com site:linkedin.com (inurl:in OR inurl:pub) auditor – linkdomain:twitter.com site:myspace.com nursing california Copyright 2009 Arbita. All rights reserved.
  • Educational Conference Series: Sourcer’s Top 10 5 Your Own Talent Community • Create skills-based sites, LinkedIn Groups, Facebook Pages or Ning Groups geared to your most challenging candidate skillsets • Does not detract from nor replace your current career site • Evangelists (internal or external) are vital; give them what they need to turbocharge word-of-mouth. • Listen to your community, and occasionally ask questions. They'll tell you what they want and what you need to improve. • Tie-in existing social networks, content, and relevant sites with user- generated content (join conversations). Hint: import RSS feeds! • People gravitate towards subject matter and useful information more so than employment brand so focus on the needs of the community • Host a live or virtual event where some of your company’s notable industry experts present on a topic of interest to the community 9/10/2009 10 Copyright 2009 Arbita. All rights reserved.
  • Educational Conference Series: Sourcer’s Top 10 6 Discussion Groups • Online discussion groups are also networks • Lurk and “listen” until you can participate • Groups.google.com – Find a group by topic using group:CCNA – Find company employees who post using author:@us.ibm.com • Groups.yahoo.com – Find groups by topic – Join and then view the database, members list and other files • Find other online groups and mailing by googling for: – +to: +from: +date: +subject: 10-Sep-09 11 Copyright 2009 Arbita. All rights reserved.
  • Educational Conference Series: Sourcer’s Top 10 Blogs are Social Networks • Bloggers comment on what they and others are doing, often naming those people while discussing professional tools, products, trends, organizations, etc. • From Google.com search for (inurl:~blog OR intitle:~blog) • From live.com search for hasfeed:topic • From any search engine use the site: command • Look at the blogroll to see their “friends” • If there’s no “about me” then look up domain registration 10-Sep-09 12 Copyright 2009 Arbita. All rights reserved.
  • Educational Conference Series: Sourcer’s Top 10 MySpace • 300 MM users, all social, not much business, yet useful • Search MySpace with the site: command – site:www.myspace.com ("occupation * CPA“ OR "major * accounting") • Limit geography with intitle: for city or state – For example add intitle:virginia or intitle:atlanta to the site: search • Filter for specific universities – For example: "university of houston" • Diversity inclusion search: – site:www.myspace.com "ethnicity * asian" (try latino or black) • Contact by sending a message via MySpace, or sometimes they link to their twitter, IM, or some other contact method 10-Sep-09 13 Copyright 2009 Arbita. All rights reserved.
  • Educational Conference Series: Sourcer’s Top 10 7 Social Networking Hacks • From any search engine use site: to quickly scan the public content of that network • site:www.linkedin.com intitle:linkedin COMPANY/TITLE -intitle:answers -intitle:updated - intitle:blog -intitle:directory -intitle:jobs -intitle:profile • Also works with most other social networks like site:myspace.com, site:twitter.com, site:xing.com, site:facebook.com, site:blogger.com – Add job title, company name and jargon keywords • Use linkdomain: to find external backlinks to any network (NOTE: This one works only on Yahoo.com) – External backlinks are pages located outside of a website but pointing back inside your target site. – Be sure to subtract internal results by using -site: – For example linkdomain:www.facebook.com -site:facebook.com 10-Sep-09 – Now add your prospect’s job title and company name! 14 Copyright 2009 Arbita. All rights reserved.
  • Educational Conference Series: Sourcer’s Top 10 8 Social Metasearch • Wink.com – Searches: LinkedIn, MySpace, Twitter, Zoominfo, & dozens more – Enter jargon, job titles, and/or employers in the "Other" field – Example: public accounting in Boston • Spock.com – Searches: LinkedIn, Yahoo, Plaxo, MySpace and blogs – From Advanced search enter keywords and specify a country or city • Twingly Microblog Search – searches Twitter, Jaiku, Identi.ca, Bleeper.de, Bloggy.se and the former Pownce archives. Friendfeed integration will be added. • Conduct peer regression analysis on good finds Copyright 2009 Arbita. All rights reserved.
  • Educational Conference Series: Sourcer’s Top 10 9 Initiating Contact • Gen X and Gen Y more likely to respond to your message in this urgency ranking: 1. SMS or “texting” 2. Instant Messenger (chat) 3. Email 4. Private SocNet (Facebook, Twitter DM, etc) 5. Public SocNet (wall post, @twitter, etc.) 6. Calls to Mobile phone 7. Calls to “land line” Copyright 2009 Arbita. All rights reserved.
  • Educational Conference Series: Sourcer’s Top 10 Outreach • Always put yourself in their shoes and answer the question "what’s in it for me?“ • Think of it as two-way networking, what do you offer? • Phone or email? Both! • Email + call + follow-up email combination improves response rates dramatically: 1. Initial Contact via email • Brief and compelling introduction 2. Wait a day and leave a voicemail: • “Hi this is Shally, I’m trying to get in touch with you, I sent you an email with my contact information. Please call me back at ….” 3. Send another email after your call: • ~“I left you a message and wanted to make sure you had my 9/10/2009 contact information. Please call me back at…” 17 Copyright 2009 Arbita. All rights reserved.
  • Educational Conference Series: Sourcer’s Top 10 Initial Contact Email Hi Sam, I work for Widgetcorp and was doing some research when I came across some info about you on LinkedIn (or Facebook, Twitter, etc.). I noticed you worked at Big Company a while back and thought you may be someone who might be able to help me if I asked nicely. I was hoping you might be able to suggest whom I could talk to about Accounting positions that we have open. I'm particularly interested in having our recruiters talk with Accountants who you know may have also worked at Big Company. I have just started at Widgetcorp so my network of senior contacts is pretty small at the moment. As you know, senior individuals prefer to use their professional network to get to senior positions. Hope you can help at least point me in the right direction? Copyright 2009 Arbita. All rights reserved.
  • Educational Conference Series: Sourcer’s Top 10 10 Push to Multiple Channels • Publish across all your social networks' accounts with Ping.fm, Hellotxt, Minggl, Pixelpipe or Yoono • Enter your message in just one place (via website, your mobile device, IM, email, etc.) and it goes to Twitter, Facebook, LinkedIn, etc. (dozens supported). Efficient way to get the word out. • Administrators can update directly to multiple Facebook group/fan Pages from (in addition to sending updates to your personal newsfeed). This is a Tip: Back up your great time saver for people that followers, tweets and represent different interests or have direct messages once in a while with Tweetake 9/10/2009 different communities to speak to via their Pages! And it can be delegated! 19 Copyright 2009 Arbita. All rights reserved.
  • Educational Conference Series: Sourcer’s Top 10 11 Automation via RSS and Alerts Fresh results from search engines delivered automatically: • Google Alerts – goes to your email address; includes News, Blogs, Web, Groups (Google groups includes all Usenet newsgroups postings) or all those types of search results. Or get as an RSS feed from FeedMySearch • Bing.com click the orange/white RSS button (in MSIE v7+) or append &format=rss to any results URL to create a feed (Example) • Yahoo.com: just replace the boldface with your string to this URL http://api.search.yahoo.com/WebSearchService/rss/webSearch.xml?ap pid=yahoosearchwebrss&query=your+keywords+here • IceRocket has RSS alerts in the right column of any search result. Check out Big Buzz to track your brand! • Twitter: run a Twitter search then click Feed for this query top right • Emailed LinkedIn Searches http://www.linkedin.com/search/sslisting Copyright 2009 Arbita. All rights reserved.
  • Educational Conference Series: Sourcer’s Top 10 BONUS: Social Media Marketing Tips • Don’t be a social media schitzo. Be the same person on all your social networks! • You are your brand - skip the canned branding rhetoric and just express your passion for your industry, your job, your role, and the branding will come naturally. • Don’t sell, share. If you treat it as advertising you will turn people off. Share something useful, something about you or your company or your product, but you will gain more if you don’t sell. You don’t have to give the whole recipe but revealing a little taste of your secret sauce once in a while will get you better results. • Be real. People want to relate with other people, not with “constructs” so be yourself, be honest about who you are and what you care about, and what you are doing, even an occasional tip about your favorite burger joint. You have multiple interests, so express that. • Write well. Bad spelling, grammar or punctuation, and hasty abbreviations should be avoided. You can’t always get it right but confident prose and concise eloquence go a long way to establish your brand. • One you get it, stay committed. If you are going to do it then don’t just stick your feet in, jump all the way in and stick to it. This doesn’t mean you have to write constantly every day but stay involved at some level of frequently at least once every other week 10-Sep-09 or even weekly. 21 Copyright 2009 Arbita. All rights reserved.
  • Educational Conference Series: Sourcer’s Top 10 What’s in the Future? Integration! • Convergence, Integration, Portability – True contact management features integration into ATS/HRIS – Rich media analytics that can track any source ad-hoc – Microsites and social networking dashboards’ integrating with CRM – Social network based direct advertising • Pipl.com – Real-time search of deep web and social networks – Includes social networks, blogs, and websites • Ziki.com – aggregates all of your online presences into one page – see www.ziki.com/en/people/shally • Spokeo.com – The “mirror image” of Ziki.com it lets you aggregate all your friends sites into one location so you can stay up to date with all their “goings on.” 10-Sep-09 – Simply search for someone’s email address 22 Copyright 2009 Arbita. All rights reserved.
  • We’re available for Educational Conference Series: Sourcer’s Top 10 Contact Us custom on-site and web-based training. Select topics from over What now? 50 hours of material! • Follow Shally and Glenn on Twitter! • Join our (nospam) mailing list for tips and news, or just email us questions! • Find passive talent in 10 minutes or less... or your money back with our Advanced Recruiter CheatSheets at www.jobmachine.net/products • Attend one of our public webinars like Advanced Twitter for Recruiters • Or get recordings of our best workshops on DVD • Tons more free learning at The Sourcer’s Desk Shally Steckerl Glenn Gutmacher EVP, Arbita VP, Arbita ACES shally@arbita.net glenn@arbita.net http://aces.arbita.net/shally http://aces.arbita.net/glenn 9/10/2009 LinkedIn | My Bio | MSN | Skype LinkedIn | My Bio | Skype 23 Copyright 2009 Arbita. All rights reserved.