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The Calls Companies Want to Receive in Today's Economy
 

The Calls Companies Want to Receive in Today's Economy

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Session from the Fordyce Forum 2009, presented by Kathleen Kurke.

Session from the Fordyce Forum 2009, presented by Kathleen Kurke.

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    The Calls Companies Want to Receive in Today's Economy The Calls Companies Want to Receive in Today's Economy Presentation Transcript

    • REAL Calls: The Calls Clients want to answer! ERE Fordyce Forum June 12, 2009 © 2006, 2007, Kathleen T. Kurke
    • I’ve always said… “We are in business to help make our clients more successful.” ERE Fordyce Forum 2009 © 2006, 2007, Kathleen T. Kurke 2
    • Yeah, Right. Let’s not kid ourselves. We are in business to make money. - but - Our success is a function of our ability to help our clients make money and save money. ERE Fordyce Forum 2009 © 2006, 2007, Kathleen T. Kurke 3
    • Open our eyes to a New Perspective •New perspective on where our work fits within our clients’ universe •Apply new ideas to each part of our job •Connect it all with the Money Circle •So all our calls are calls our clients are eager to answer ERE Fordyce Forum 2009 © 2006, 2007, Kathleen T. Kurke 4
    • New Perspective Client’s Perspective “How can I keep my company alive?” Recruiter’s Perspective: “Who do you want to hire?” ERE Fordyce Forum 2009 © 2006, 2007, Kathleen T. Kurke 5
    • Client Perspective J < L J J @ E ;J K I< opportuni problems ties &O QW LH ec V_ Ud < J J @ JL @ JJ L < J ERE Fordyce Forum 2009 © 2006, 2007, Kathleen T. Kurke 6
    • Definitions Issue -noun 1 b : a vital or unsettled matter <economic issues> Trend -noun 1 : a line of general direction or movement 2 a : a prevailing tendency or inclination . . . that could effect a company. ERE Fordyce Forum 2009 © 2006, 2007, Kathleen T. Kurke 7
    • Issues & Trends •Can be social, technological, economic and/or political variables •Can be converging, diverging, speeding up, slowing down or interacting •Can be unique to an industry or sector, or more generalized •Are neither positive or negative. They just ARE. ERE Fordyce Forum 2009 © 2006, 2007, Kathleen T. Kurke 8
    • Current Examples •Rising unemployment •Aging population •Piracy on the open seas •Displaced worker violence •Tightening credit crunch •Volatile stock market •… ERE Fordyce Forum 2009 © 2006, 2007, Kathleen T. Kurke 9
    • Client Perspective J < L J J @ E ;J K I< opportuni problems ties &O QW LH ec V_ Ud < J J @ JL @ JJ L < J ERE Fordyce Forum 2009 © 2006, 2007, Kathleen T. Kurke 10
    • Definitions Problem -noun a : an intricate unsettled question b : a source of perplexity Opportunity -noun a: a favorable juncture of circumstances <the halt provided an opportunity for rest and refreshment> b: a good chance for advancement or progress ERE Fordyce Forum 2009 © 2006, 2007, Kathleen T. Kurke 11
    • Causalities Problem Brain drain from retiring workers Issue/Trend Aging population Opportunity Emerging market for new services ERE Fordyce Forum 2009 © 2006, 2007, Kathleen T. Kurke 12
    • Causalities Problem HR deluged with applicants Issue/Trend Increasing unemployment rates Opportunity Wider applicant pool ERE Fordyce Forum 2009 © 2006, 2007, Kathleen T. Kurke 13
    • Causalities Problem Less disposable income available for consumer Issue/Trend discretionary spending Tightening Credit Crunch Opportunity Increased demand for high interest rate loans ERE Fordyce Forum 2009 © 2006, 2007, Kathleen T. Kurke 14
    • Causalities Problem ?? Issue and Trend ??? Opportunity ?? ERE Fordyce Forum 2009 © 2006, 2007, Kathleen T. Kurke 15
    • Let’s try this out . . . •Health Care Industry Issues & Trends? – Problems & Opportunities? » Who cares? •Financial Services Issues & Trends? – Problems & Opportunities? » Who cares? •Information Technology Issues & Trends? – Problems & Opportunities? » Who cares?Fordyce Forum 2009 ERE © 2006, 2007, Kathleen T. Kurke 16
    • Client Perspective J < L J J @ E ;J K I< opportuni problems ties &O QW LH ec V_ Ud < J J @ JL @ JJ L < J ERE Fordyce Forum 2009 © 2006, 2007, Kathleen T. Kurke 17
    • New Perspective •Here’s what we do: We help companies find, attract and hire talent to solve problems and capture opportunities that will help them make money and reduce expenses to increase their profits. •Remember: Our success is a function of our ability to help our clients make money and save money. ERE Fordyce Forum 2009 © 2006, 2007, Kathleen T. Kurke 18
    • Types of Money Calls •Marketing Calls •Business Development Calls •Job Order/Spec Development Calls •Candidate Development Calls •Presentation Calls •Prep Calls •Debrief Calls ERE Fordyce Forum 2009 © 2006, 2007, Kathleen T. Kurke 19
    • Make them REAL •(R) Relevant •(E) Evidence based •(A)Action Oriented •(L) Leading to Money ERE Fordyce Forum 2009 © 2006, 2007, Kathleen T. Kurke 20
    • Money Calls •Begin the call with Conviction and Bias for Action. •Gather information by asking questions to understand Issues & Trends, Problems & Opportunities. •Make them REAL. •Close the call with summary of understanding, and commitment to action. ERE Fordyce Forum 2009 © 2006, 2007, Kathleen T. Kurke 21
    • Marketing Calls •Establish credibility by acknowledging connection between Issues & Trends, Problems & Opportunities ℡ “For many of my clients, rising gas prices are wrecking havoc on their travel budgets and putting a real dent in margins over the past two quarters.“ •Present candidates in terms of how they can solve a SPECIFIC problem or capture a SPECIFIC opportunity ℡ “I’ve evaluated a candidate that has a track record of renegotiating fixed price agreements with suppliers, saving over $14m in annualized expenses.” •Close for agreement around the problem or the opportunity. ℡ “Are you struggling with similar challenges in your company?” ERE Fordyce Forum 2009 © 2006, 2007, Kathleen T. Kurke 22
    • Practice: Marketing Calls •Establish credibility by acknowledging connection between Issues & Trends, Problems & Opportunities ℡ “For many of my clients, concerns about balancing reimbursements rates with patient satisfaction are wreaking havoc on their staffing ratios.” ℡ WHAT CAN YOU SAY HERE? •Present candidates in terms of how they can solve a SPECIFIC problem or capture a SPECIFIC opportunity ℡ “I’ve evaluated a candidate that has a track record of 98% patient satisfaction with less than a .01 morbidity rate. His supervisors really valued that.” ℡ WHAT CAN YOU SAY HERE? •Close for agreement around the problem or the opportunity. ℡ “Are you struggling with similar challenges in your company?” ℡ WHAT CAN YOU SAY HERE? ERE Fordyce Forum 2009 © 2006, 2007, Kathleen T. Kurke 23
    • Business Development Calls Ask questions to understand Issues & Trends, Problems & Opportunities ℡ What are the Issues in your competitive marketplace that are impacting your company’s success? ℡ What are the external trends that are impacting your company’s success? ℡ What’s going on in your world that’s making it hard for your company to generate revenue? ℡ What’s going on in your world that’s making it difficult for your company to improve margins? (that = save $ in THEIR terms) ℡ What are the top three priorities on your CEO’s plate right now? ℡ When you win in today’s competitive marketplace, why do your customers say you’ve won? ℡ If you lose in today’s competitive marketplace, why do you lose? ℡ What business problems does your company help your customers solve? (although, you can often get that from their web site.) ℡ If you could change one thing that you think would help your company generate more revenue, what would that be? Who’s got the authority to do that? ℡ If you could change one thing that you think would help your company reduce costs, what would that me? Who’s got the authority to do that? ERE Fordyce Forum 2009 © 2006, 2007, Kathleen T. Kurke 24
    • Job Order Development Calls Ask questions to understand job specs & required qualifications in terms of Issues & Trends, Problems & Opportunities ℡ “Before we go into the specifics, let’s back up. Tell me about the Business problems you’re trying to solve that prompted you to create the role. Because filling this Recruiting Assignment is going to be hard work, cost you a lot of money, and take a lot of time. If I can help you avoid those, but still solve the problem, you’ll be hero!” ℡ “What problems does the person in this role need to solve?” ℡ “What opportunities does the person in this role need to capture?” ℡ “Most companies in this world exist to generate profit for the stakeholders. That means some of the people in the organization contribute to generating revenue, and others contribute to reducing costs. Where in that equation does this role fit?” ERE Fordyce Forum 2009 © 2006, 2007, Kathleen T. Kurke 25
    • Candidate Development Calls Present opportunities in terms of problems to be solved and opportunities to be captured ℡ “I’m an executive recruiter, and I work with my clients to help them attract talented individuals with a track record in expanding marketshare through on-point product roll-outs. Who do you know that likes to do that? Gather data about candidate backgrounds in terms of the problems they’ve solved and the opportunities they’ve captured, not just duties and responsibilities. ℡ “Most companies in this world exist to generate profit for the stakeholders. That means some of the people in the organization contribute to generating revenue, and others contribute to reducing costs. Where in that equation are you in your current job?” ℡ “What have you done to increase revenues?” ℡ “What have you done to decrease costs?” ℡ “What have you done to improve the process?” ℡ “How do you stand out amongst your peers?” ℡ “What are the most significant problems you’ve helped your current employer solve?” ℡ “What are the most significant opportunities you’ve helped your current employer capture?” ERE Fordyce Forum 2009 © 2006, 2007, Kathleen T. Kurke 26
    • Presentation Calls •Leverage opportunity to establish credibility and expertise •Present Candidates in terms of Issues & Trends, Problems & Opportunities ℡ “She had noticed that Sarbanes Oxley was a fact of life in the IT systems world (issue), and that the pressure to get compliant could cost her employer millions (problem). She successfully implemented an audit protocol that enabled her current employer to go-live with a new system, meaning that they saved $2m.” ERE Fordyce Forum 2009 © 2006, 2007, Kathleen T. Kurke 27
    • Prep Calls •Highlight the Issues & Trends that are driving Problems & Opportunities •Draw focus to similarities between problem solved & opportunities captured Tell Candidate: ℡ “What you’ll learn is that what they need done is what you love doing. . .” Tell Client: ℡ “What you’ll learn during tomorrow’s meeting is how passionate Jeremy is about solving the problem that is currently front and center for you . . .” ERE Fordyce Forum 2009 © 2006, 2007, Kathleen T. Kurke 28
    • Debrief Calls Evaluate Fit in terms of problems & opportunities Ask Candidate: ℡ “Are you clear on what they need to accomplish (problem solved & opportunity captured)?” ℡ “Can you do what they need done? Highlight for me where you’ve done that in your past.” ℡ “Do you want to do what they need done?” Ask Client: ℡ “Are they clear on what you need to accomplish?” ℡ “Can they do what you need to accomplish?” Share examples you learned during candidate debrief. ℡ “Do you want them to do what you need done?” ERE Fordyce Forum 2009 © 2006, 2007, Kathleen T. Kurke 29
    • The Money Circle Make Every Call a Money Call! Who do you Tell me about know who can your solve problem experiences in X)? working with ...(person X). Where have Tell me about your friends in you– What the industry are you have been looking for in interviewing? your next What have they job? liked/not liked? What do you see as some of What critical problems the issues & trends effecting does your company need our industry today? ERE Fordyce Forum 2009 to solve? 30 ©2003, 2005 Starbridge Group inc.
    • Client Perspective J < L J J @ E ;J K I< opportuni problems ties &O QW LH ec V_ Ud < J J @ JL @ JJ L < J ERE Fordyce Forum 2009 © 2006, 2007, Kathleen T. Kurke 31
    • We are in business to make placements, BUT… NEVER Forget that: Our success is a function of our ability to help our client make money and save money. Which is impacted by Problems & Opportunities; And are created as a result of Issues & Trends. ERE Fordyce Forum 2009 © 2006, 2007, Kathleen T. Kurke 32
    • Closing Thoughts •Be BOLD in your actions and commitments. •Match prospecting strategies to the executive at whatever level you’re calling •Link business issues to problems you can help solve •Where ever you are in doing the job, BE THERE 100%. ERE Fordyce Forum 2009 © 2006, 2007, Kathleen T. Kurke 33
    • REAL Calls: The Calls Clients want to answer! ERE Fordyce Forum June 12, 2009 © 2006, 2007, Kathleen T. Kurke