The Art of Recruiting Passive Candidates

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Krista Bradford\'s presentation from the ERE Expo 2008 Fall.

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  • The Art of Recruiting Passive Candidates

    1. 1. The Art of Recruiting Passive Candidates Making a Business Case Krista Bradford Founder & Principal 203.227.8615 [email_address]
    2. 2. The Art of Recruiting Passives <ul><li>How to market opportunities to candidates in our current economic environment </li></ul><ul><li>Why easy recruiting solutions will get harder to use </li></ul><ul><li>How to construct your pitch to make a business case </li></ul><ul><li>How to recruit across multiple channels: email, voicemail, texting, and Facebook poking </li></ul><ul><li>How to find the shortest path to the winning candidate </li></ul>
    3. 3. Economic Turbulence
    4. 4. Gas Crisis
    5. 5. Housing Crisis
    6. 6. Financial Crisis
    7. 7. Career Crisis
    8. 8. Opportunity Abounds
    9. 9. Opportunity Abounds
    10. 10. Candidates + Job Postings + Social Networking
    11. 11. Smart Not so smart Efficient Inefficient Job Boards Jobster NotchUp You
    12. 12. Candidate ID
    13. 13. Candidate ID
    14. 14. Candidate ID
    15. 15. Candidate ID
    16. 16. Candidate ID
    17. 17. The Good Search Way Target the best candidates. If you target everyone else, you will fail.
    18. 18. Candidate Development
    19. 19. Make sure you’re informed
    20. 20. Candidate Development
    21. 21. Step 2 – Build a business case
    22. 22. Step 2 – Build a business case <ul><li>Check your company press releases for hot company descriptions. </li></ul><ul><li>Check Hoovers or Google Finance for numbers to tout: market cap, revenues, growth, employees, cash reserves. </li></ul><ul><li>Compare cost of living with calculators on CNN.com, Salary.com, bankrate.com, bestplaces.net. </li></ul><ul><li>Compare commutes in Google Maps </li></ul>
    23. 23. Candidate Development
    24. 24. Candidate Development
    25. 25. Candidate Development
    26. 26. Candidate Development
    27. 27. Candidate Development
    28. 28. Candidate Development
    29. 29. Candidate Development
    30. 30. Candidate Development
    31. 31. Map teams as you go in
    32. 32. Questions? Krista Bradford CEO, The Good Search, LLC 203-227-8615 [email_address]

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