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Sodexo:  How to dramatically improve your internal sourcing by applying proven, data-based external sourcing techniques to your own employees - Sherie Valderrama

Sodexo: How to dramatically improve your internal sourcing by applying proven, data-based external sourcing techniques to your own employees - Sherie Valderrama






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  • Launched mobile strategy 2010—career properties and ecommunications; launched mobile app 2012
  • FY 13: 20 of 88 rehires to date (22.7%) (4 months)FY 12: 50 of 261 rehires (19.2%)FY 11: 15 of 250 (6%)
  • Year to date estimated savings? ROI?

Sodexo:  How to dramatically improve your internal sourcing by applying proven, data-based external sourcing techniques to your own employees - Sherie Valderrama Sodexo: How to dramatically improve your internal sourcing by applying proven, data-based external sourcing techniques to your own employees - Sherie Valderrama Presentation Transcript

  • Recruiting Innovation at SodexoSherie ValderramaSenior Director, Talent Acquisition@svalderrama
  • Sodexo’s Talent Acquisition GroupThe heart and soul of the companyis creativity and innovation.-- Robert Iger, CEO, Walt Disney Company
  • Our Innovation Journey3 – Innovative Sourcing – 2013 EREPioneering Social MediaBuilding a Culture ofInnovationBuilding anEmployer BrandLeveraging TechnologyInternal Sourcing2013What‟s Next??
  • 4 –Building aCulture of InnovationInnovative Sourcing – 2013 ERE
  • Sodexo’s Foundation for InnovationMissionTo contribute to the success of Sodexo byattracting and recruiting a highly talentedand diverse workforce.VisionSodexo is recognized as the benchmarkrecruitment organization. We prepare for thetalent needs of our current and future growthgoals and deliver a competitive advantage forSodexo through the quality of people we hire.
  • Sodexo’s Foundation for InnovationCore ValuesService SpiritTeam SpiritSpirit of ProgressSpirit of ProgressWe are committed to being at the forefront of bestpractices in talent acquisition to attract the best talent theindustry has to offer. Our team is innovative inoutlook, and is not satisfied with the status quo. Wecontinually measure and benchmark our performance toensure our competitive advantage, our talent.
  • Sodexo’s Foundation for Innovation•Align talent strategy with the business strategy•Build a culture that is open to risk & not afraid to fail•Invest in technology, training and professionaldevelopment•Reward teamwork and innovation that drive results
  • 8 –PioneeringSocial MediaInnovative Sourcing – 2013 ERE
  • Pioneer Social Recruiting9 – Innovative Sourcing – 2013 ERESodexo was one of the firstcompanies to participate inthe Second Life VirtualCareer Fair in 2007.
  • Social Media Utilization Survey – FY 2012 Hires46% of 2012 hires used one or moreSodexo social spaces to search forjobs or prepare to interviewINTERNAL HIRES41% used one or moreCareers blog was most read and mosthelpful (26%)Other Most Used:Microsites (15%)Career Connections (10%)LinkedIn (5%)EXTERNAL HIRES53% used one or moreMicrosites (26%) were most usedCareers blog was most helpful (22%)Other Most Used:LinkedIn (13%)Google+ (8%)Career Connections (7%) 0501001502002503003504004505000 0.5 1 1.5 2 2.5 3 3.5BlogMicrositeseNewsLinkedInGoogle+FacebookTwitterYouTubePinterestFlickrInternal(981)External(612)Total(1593)FY2012 HiresSocial Media Utilization
  • 11 –Building anEmployer BrandInnovative Sourcing – 2013 ERE
  • NewsOutletsBeyond Job BoardsFirms Enlist MoreRecruitersRecruiters Rethink OnlinePlaybookSorting technology turnstalent search into a scienceBlog: Working the Room –Reading ListAggressive Approaches WinPassive CandidatesTwenty-One Top TwitterTipsrade JournalsBlog RollTim Sackett „s Employment BrandBlog placed Sodexo in the company of Googleand Zappos in “The One Thing HR Wants forChristmas.”TelevisionSodexo is Hiring!(3.6 million viewers)Job Seekers Wait inHeat for Job FairJob ShopBoost Your Career withSocial MediaWorkplace 101: ToryJohnsons Tips forHow to Ask for A RaiseBooksForthcoming:Heather Huhman onGen YDan Schawbel book on youngpeople advancing in theworkplace, St. Martin Press, 2013Building Our Employment Brand
  • Fall 2010 KeynoteSpring 2010, 2012Speaker PresentationsKeeping Candidates Warm: Leveraging Web2.0 Strategies for ScalabilityDiversity Recruiting StrategiesSocial Mediavideo seriesPresentationsLeveraging Social Media for our #coolgovHow Sodexo PrioritizesDiversity in ExecutiveSearch, HCIBuilding Our Employment BrandInternationalEngagementsTru London, TruAmsterdam,Tru ManchesterTru Ireland2011 Scandinavian Employer Branding -Copenhagen2010 Italian Employer Branding Summit – MilanEmployer Brand Leadership – BrusselsDubai, UAEIndustryInfluencersRepresentedon 16 Boardsand AdvisoryBoards“Sodexo is the smartest recruitingorganization on the planet.”- CEB Director“Examples of these “elite”recruiting organizationsover the last few yearsinclude … Sodexo.”– Dr. John Sullivan, HR leader“Sodexo is a talent management innovator in an industrythat is not known for pushing the envelope.” - Dr. JohnSullivan, HR leader, in Where to Work if You’re a TalentManagement Rock Star• Top 5 Diversity Leaders on Twitter• Selected as #1 company on Twitterby TBWA CorporateBuilding Our Employment Brand
  • AwardsWorkforce Management OptimasAwards for: Service (2008),Vision (2009), Innovation (2011),Vision (2012)NRAEF Spirit Award Winner(2009)DiversityInc – #2 on the Top 50Companies list and #5 forRecruitment and Retention(partnership with Office of Diversity)(2011, 2012)SNCR Excellence Award(2009)SCNR Award for Mobile Media (2012)CollegeGrad.com Top 50 Employersfor Entry Level Jobs (2009, 2010)CollegeGrad.com Top 200 InternEmployers (2009, 2010)GI Jobs Top 100 Military FriendlyEmployer (2010, 2011, 2012, 2013)#56 to #34Human Capital Leadership Award forInnovative Business SolutionsRecognized – Competitive Workforce(2009)Champion of Learning – 2009, 2010Employee Learning Week2010 Excellence in Practice AwardDiversity Edge Magazine’s BestCompanies for Diverse GraduatesDiversity Edge Best Company forDiversity (2009) (in partnership withOffice of Diversity)Onrec.com Most Innovation CollegeRecruitment Program (2009)Best College Recruitment Program,Best Employee Referral Program(2009)Best Social Media Recruitment (2010)Excellence in Inclusion Recruiting(2011)Black Collegian Top 100 Employers(2009, 2010)Recognized for Bridges to Businessrecruitment effortsBlack Enterprise Best Company forDiversity (in partnership with OOD2009, 2010, 2011)Hispanic Business Magazine Top 60Diversity Elite Employer (2009, 2010,2011 in partnership with OOD)Latina Style 50 Top Companies toWork For in US (2009, 2010 , 2011 inpartnership with OOD)Best Companies for Diversity (2011)Listed as top company for aCareer in Talent Management;Best Diversity Recruitment Program2008, 2010 Recruitment Dept of theYear, 2011 finalist –Best EmployerBrand, 2012 finalist – Best EmployerBrand2013 Recruitment Dept of the Year,2012 iCIMS Excellence Awards –Honorable Mention for InnovativeRecruitment Award
  • Building our Branding Strategy:Growing Traffic, Shrinking SpendCareerBuilder.comYahoo!Monster.comHcareers.comSodexo’s Talent Communityexceeds 290,000Page Views/Month(SodexoUSA Careers & Microsites)Despite $300,000 decrease in spendto job boards and traditional ads,careers site traffic increased 463%since branding efforts began in 2008Recruitment advertising spend is$1M less than benchmark forcompanies our size (6.6% of bgt vs15% benchmark)Minority & female candidates haveincreased 15% and 17%, respectively
  • 16 –LeveragingTechnologyInnovative Sourcing – 2013 ERE
  • page 17VeteranMicrositeHousekeepingMicrositeFacilitiesMicrositeDietitianMicrositeAlumniMicrositeIS&TMicrositeCulinaryMicrositeFlickrProfileTwitterProfileLinkedInGroupYouTubeChannelFacebookFan PageCareersBlogReality ReelsVideo ContestIndustryBlogsC@reerConnectionsRecruitereCardsHolidayeCardsExternalCommunicationsRecruiterProfilesEmployer of ChoiceAwardsInterviews, Lectures& Panel DiscussionsCollege & AssociationRecruitingNot ReadyYetInternetJob BoardsJob SearchWidgetRefer aFriendStar FinderReferralSodexoUSACareersCareer CenterAvatureDirectSourcingPrint &TacticalAdvertising BrandPresence
  • http://m.Sodexo.JobsA mobile optimized career site provides the foundation for anintegrated mobile job search experience
  • Join TalentCommunityNetwork onSocial MediaVisitm.Sodexo.JobsLog intonetwork IDSearch 30%more JobsCreate a JobAgentsMake aStar FinderReferralApplyLog into CCProfileSearch Jobs!Create PushNotice JobAgentsApplyCreate CCProfileLog intoProfileSearch 10%more JobsCreate JobAgentsApplyCreate AlumniProfileExternalCandidate
  • Since launching the m.Sodexo.jobs career site,mobile portals and job search app,Mobile candidates are…More than 10,000 app downloads38% are minorities (vs. 32% overall)28% are internal, 8% alumni, 64% externalFrom all major recruitment disciplines includingFoodservice, Culinary, Facilities, HR, Finance,Sales & MarketingFrom Entry Level to Vice PresidentFrom Puerto Rico, Guam & all states except AK,ND, SD & UT96 hires to date (51 internal, 7 alumni, 38external)Sodexo Careers Mobile Traffic 233% increase in visits 2011 to 2012 1,571,000 mobile page views in 2012 16% of iCIMS traffic is via mobileMobile Strategy Outcomes
  • 21 –Internal SourcingInnovative Sourcing – 2013 ERE
  • Internal Mobility is a Competitive Advantage
  • Internal Mobility Requires a Cultural Commitment
  • The Enlightenment Program 1:1 career guidance Tailored to meet individual needs & circumstances Career strategies and planning Resume critique and templates Effective interviewing preparation and techniques How to build a personal and professional network How to manage your career pathThe Executive Recruitment Team — the catalyst to future leadership.The Enlightenment Program wasdeveloped to assist Sodexo Hi-Poemployees in achieving their careeraspirations. Overall retention rate: 92.6% 80% engage in the Enlightenment Program 42% achieved career movement within the company
  • Internal Mobility: Results Internal hires, increased from 50.8% in FY2008 to 57.73% inFY2013 Cross-divisional transfers year over year increase of 58 percentincrease between FY2010 and FY2011 Sodexo North America senior leadership increased internationalexperience from 14% in 2008 to 30% in March of 2012. As ofSeptember 2012, 33% have international experience. Retention is higher than industry norms – FY2012we are up by 0.4% at a rate considered high for our industry. Our Employee Engagement Surveys indicate Sodexo isapproaching best in class .25 – Innovative Sourcing – 2013 ERE
  • Laser Focus• Internal Sourcing• CRM & Sourcing Technology• Incentive Plans• Recruiters• New Account GM• Interview Questions• Branding• Video• eCommunicationsRight Start InitiativesReconnexions(% of GM Hires)FY 13: 23% (4 mo)FY 12: 19%FY 11: 6%26 –
  • Right Start Initiatives - Measurements of SuccessStrong Pipelineof Internal &Alumni GM LevelTalentGM in Placewhen UnitOpensLower TTS forGM Positionson NewBusinessAccountsMore Internal &Alumni GMHires for NewBusinessAccountsCandidates withContingentOffers Availablefor SalesProposals
  • Right Start Initiative Preliminary Results.• The initiative anticipates to mitigate risks to Sodexoand our clients, with financial impact to the companyof $14.6 million.• We achieved a 6% increase in internal and alumni GMhires over last year – increasing from 78% in 2011 to84% in 2012.• GM rehires for Q1 FY2013 were 22% of our totalrehires.• Results to date have been so successful that thecompany has expanded its investment, funding thecreation and training of a resource bench of GMs tiedto projected sales
  • The Future of Innovation at Sodexo—What’s Next?The heart and soul of the companyis creativity and innovation.-- Robert Iger, CEO, Walt Disney Company
  • THANK YOU!Sherie ValderramaSenior Director, Talent Acquisition@svalderrama