Building Engaged, Interactive Talent Communities

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Sherie Valderrama's presentation from the ERE Expo Spring 2010.

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Building Engaged, Interactive Talent Communities

  1. 1. so passionate, so caring, so innovative, so different, so sodexo ERE Expo 2010: Building Engaged, Interactive Talent Communities
  2. 2. About Sodexo   Leading provider of Quality of Life Services   Present in 80 countries with 350,000 employees, revenue $20.5 billion   Sodexo USA has 110,000 employees located Our product to our clients in more than 6000 facilities   In the USA, we recruit for approximately 5000 is our people; our ability to management and executive positions annually   Innovative service solutions: attract and retain talented ●  Food Services ●  Clinical Nutrition employees is Services (housekeeping) ●  Environmental pivotal to our ●  Facilities Engineering company’s success ●  Asset Management ●  Service Response Center page 2
  3. 3. Today’s session   Building a strategy to meet current and future needs for talent   Overcoming organizational reticence to social media approaches   Creating concrete goals and actions   Helping recruiters embrace innovation   Identifying ways to measure outcomes page 3
  4. 4. 21st Century Recruiting: focus on people and relationships; facilitated by technology page 4
  5. 5. Strategy Framework   Gather data and analyze trends   Audit your brand online   Set your goals   Define the actions to meet those goals   Measure results and refine the strategy http://www.grizzlyflatsca.com/images/mls6.jpg page 5
  6. 6. Gather Data and Analyze Trends What are your gaps? How will you overcome them? page 6
  7. 7. Strategy - Audit your brand Confidence is what you feel before you fully comprehend the situation. - Proverb http://www.hellowhatdoyouwant.com/wp- content/uploads/2008/06/i-want-confidence.jpg page 7
  8. 8. Strategy - Audit your brand   Your brands   Your company   Key people   Competitors   Industry page 8
  9. 9. Strategy - Set your goals If you don't know where you're going, any road will get you there. - The Cheshire Cat, Alice In Wonderland page 9
  10. 10. Strategy - Set your goals   Why are we doing this?   What do we want to achieve?   Who are we targeting?   Where are they engaged? http://www.kahmer.com/streetsign.jpg page 10
  11. 11. Strategy - Define the actions Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. - Sun Tzu, The Art of War page 11
  12. 12. Overcome Organizational Reticence Kites rise highest against the wind, not with it. -Winston Churchill page 12
  13. 13. Help Recruiters Embrace Innovation The achievements of an organization are the results of the combined effort of each individual. -Vince Lombardi, former NFL coach page 13
  14. 14. As you build your Talent Communities   Choose Your Friends Wisely When all other means of communication fail, try   Dress for Success words.   Observe… Listen… - Unknown Learn……Repeat   Silence is NOT golden http://laza.jalbum.net/SkinSample/slides/Cat%20looking.jpg http://www.kued.org/uploads/photos/ http://onfinite.com/libraries/1107130/09c.jpg 342-326_Cyrano_2661_vrt_2WEB.jpg page 14
  15. 15. Examples of 21st Century Recruiting at Sodexo: It’s About Connecting Employment Geographic & Branding Social Functional Networking External College Social Networking Relationships Integrated Web Presence Relationships Twitter Career Site Blogger Job Family Microsites Facebook Veteran’s Microsite LinkedIn Employee Alumni Microsite Alumni YouTube Referral Job Search Widget Recruiting Flickr Virtual Worlds Diversity New MySpace Sourcing Technologies Future Leaders Military Internship Recruiting page 15
  16. 16. College / Association Recruiting & Career Fairs Print & Tactical Advertising Minimal Internet Brand Job Boards Presence Direct Sourcing Career Center SodexoUSA (Kenexa) Careers Goal Create our own high quality, targeted talent pool page 16
  17. 17. College / Association Recruiting Industry Recruiter Reality Reels & Career Fairs Blogs Profiles Video Twitter Contest Flickr Profile Profile Interviews, Lectures & Panel Discussions Employer of Choice Careers Facebook LinkedIn YouTube Awards Blog Fan Page Group Channel Not Ready Print & Yet Tactical Advertising Minimal Internet External Brand Job Boards Communications Presence Direct Sourcing C@reer AIRS Career Center SodexoUSA Job Search Connections Sourcepoint (Kenexa) Careers Widget Holiday Recruiter Refer a eCards eCards Friend IS&T Facilities Dietitian Veteran Star Finder Alumni Housekeeping Culinary Microsite Microsite Microsite Microsite Referral Microsite Microsite Microsite page 17
  18. 18. College & Association Industry Recruiter Reality Reels Recruiting Blogs Profiles Video Contest Twitter Flickr Profile Profile Interviews, Lectures & Panel Discussions Employer of Choice Careers Facebook LinkedIn YouTube Awards Blog Fan Page Group Channel Not Ready Yet Print & Tactical Advertising Internet External Brand Job Boards Communications Presence Direct Sourcing C@reer AIRS Career Center SodexoUSA Job Search Connections Sourcepoint (Kenexa) Careers Widget Holiday Recruiter Refer a eCards eCards Friend IS&T Facilities Dietitian Veteran Star Finder Alumni Housekeeping Culinary Microsite Microsite Microsite Microsite Referral Microsite Microsite Microsite page 18
  19. 19. Sodexo’s Talent Communities page 19
  20. 20. Careers Blog page 20
  21. 21. Facebook page 21
  22. 22. Recruiter Engagement (Facebook) page 22
  23. 23. Linkedin page 23
  24. 24. Recruiter Engagement - LinkedIn page 24
  25. 25. Twitter page 25
  26. 26. Sodexo’s Twittosphere page 26
  27. 27. Communication Tools page 27
  28. 28. Use Job Templates to Connect page 28
  29. 29. Videos and Photos page 29
  30. 30. CRM Facilitates Relationships AIRS SourcePoint Scours the web for candidates Recruiters upload networking contacts Contact database can manage all recruiter contacts centrally E-Marketing tool to create and distribute mailings be tailored for specific talent pools page 30
  31. 31. Strategy - Measure and refine There is nothing so useless as doing efficiently that which should not be done at all. - Peter F. Drucker 4.bp.blogspot.com/ page 31
  32. 32. Strategy: Measure and Refine Job Posting Media Content View View Video Read Blog Job Posting Click Share Promote Inquire Engage Comment Apply Click Apply Members Referrals Interactions Brand Mentions Candidates Discussion Topics Cost Savings Traffic Sentiment Hires Candidates Hires Influence (vs. cause) Outcomes Contact Database $300,000 savings 211% increase 56% increase of 190,000 candidates in advertising costs in career site traffic in candidates per req page 32
  33. 33. Strategy: Measure and Refine Sodexo Careers social media properties provide ~142,000 page views and more than 5 million media impressions per year Recruiters engage with 1000s of network More than 3000 connections and 1700 fans and 7000 monthly Sodexo Careers Group page views Members Sodexo videos have Sodexo’s profile and generated 70,000 views recruiters have 1000s of since the launch of the followers that generate Sodexo Careers ~20,000 daily media YouTube Channel impressions The Sodexo Careers Blog was visited more page 33 than 30,000 times year.
  34. 34. Talent Matters, Technology is Evolving Building talent communities—it is about people and relationships, enabled by technology. page 34
  35. 35. Connect with me: Sherie Valderrama Senior Director of Talent Acquisition Sodexo, Inc www.twitter.com/svalderrama www.facebook.com/sherie.valderrama www.linkedin.com/in/sherie.valderrama Sherie.Valderrama@sodexo.com www.sodexousa.com >> Careers >> Network with Us page 35

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