Recruiting College Students And Beyond Using Social Media

  • 1,250 views
Uploaded on

Session from the Recruiting Innovation Summit - Mountain View 2011, Presented by Larry Nash

Session from the Recruiting Innovation Summit - Mountain View 2011, Presented by Larry Nash

More in: Business , Education , Sports
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,250
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
50
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Enhancing your college recruitingprogram through social mediaERE Recruiting Innovation SummitMay 17, 2011
  • 2. Agenda„  Campus strategy„  The business case„  Facebook„  LinkedIn„  Twitter„  And more…Page 1 Adding social media to your recruiting strategy1103-1244956
  • 3. Go-to-campus strategy„  Treat school like an account„  Dedicated team„  Focus on relationships„  Branding Competition is intense…………..need more ways to introduce, extend and differentiate our brandPage 2 Adding social media to your recruiting strategy1103-1244956
  • 4. Social mediaThe business casePage 3 Adding social media to your recruiting strategy1103-1244956
  • 5. Talent supply „  New generation of students „  Buyers market … for the BEST buyers „  Despite pop-psychology, main difference is digital literacy „  Current approach by most companies to Gen Y „  The Hudson Institute predicts that the supply of skilled labor in the US will not catch up to demand until 2050 „  Gen Y will dominate workforcePage 4 Adding social media to your recruiting strategy1103-1244956
  • 6. Future leaderPage 5 Adding social media to your recruiting strategy1103-1244956
  • 7. Ernst & Young s own generational mix is shifting EY Americas Generation Mix 70% 60% Gen Y 60% 56% 1981- 53% 50% 49% 44% 46% 40% 39% 38% Gen X 32% 32% 30% 1965-1980 20% 10% 12% 12% 10% Boomer 9% 8% 1946-1964 0% Jan-07 Jan-08 Jan-09 Jan-10 Jan-11 Boomer Gen X Gen YClient Serving only.Page 6 Adding social media to your recruiting strategy1103-1244956
  • 8. Compelling need to change„  Need to address stereotypes „  All Big 4 are the same „  Accountants are ________________ (fill in the blank) „  The profession is the same as it was 100 years ago „  Ernst & Young is conservative, not cutting edge„  Need to effectively engage students „  Occupy a small portion of their space „  Present information how they want it, when they want it „  Be specific in targeting messages: by major, school, year „  Let them define the content to ensure its relevancePage 7 Adding social media to your recruiting strategy1103-1244956
  • 9. FacebookPage 8 Adding social media to your recruiting strategy1103-1244956
  • 10. History„  Conducted design session April 2006 „  Included all levels from Staff to Vice-Chairs, representing all service lines „  Developed a roadmap to be #1 on campus „  Branding was a primary target for change „  Confirmed Gen Y demanded different modes of communications„  Consulted with youth marketing agency „  New media options presented „  Facebook „  News aggregator „  Blogs „  Campus event sponsorships „  Text messagingPage 9 Adding social media to your recruiting strategy1103-1244956
  • 11. Ernst & Young Careers on FacebookPage 10 Adding social media to your recruiting strategy1103-1244956
  • 12. Ernst & Young Careers on FacebookPage 11 Adding social media to your recruiting strategy1103-1244956
  • 13. Risks to overcome„  Legal „  Privacy „  Messaging by EY employees„  Brand „  Loss of control „  Underutilization of traditional media„  Student backlash „  Social network is for socializing „  Inconsistency in responses „  AuthenticityPage 12 Adding social media to your recruiting strategy1103-1244956
  • 14. Results„  Community of ~64,000 fans – over 22,000 monthly active users„  External press accolades for being first-mover„  Well-received by students „  Continued growth in fan base „  Engagement on Wall „  Relevant venue„  Click-thru rates to ey.com and other links„  Brand recognition „  BusinessWeek „  Universum „  FortunePage 13 Adding social media to your recruiting strategy1103-1244956
  • 15. LinkedInPage 14 Adding social media to your recruiting strategy1103-1244956
  • 16. LinkedIn network statistics„  Over 100 million members in over 200 countries„  Over half of members are outside of the U.S.„  Site available in English, French, German and Spanish„  Roughly one new member per second„  Executives from all Fortune 500 companies are LinkedIn membersPage 15 Adding social media to your recruiting strategy *As of May, 20091103-1244956
  • 17. Ernst & Young participation„  Campus „  Connect to students „  Individually „  Throughout their academic career „  Career explorer „  Career services/faculty recommendations„  Ernst & Young sponsored Careers page„  Source experienced candidatesPage 16 Adding social media to your recruiting strategy1103-1244956
  • 18. EY sponsored pagePage 17 Adding social media to your recruiting strategy1103-1244956
  • 19. TwitterPage 18 Adding social media to your recruiting strategy1103-1244956
  • 20. Twitter„  Explosive growth in user base„  Often tied to LinkedIn and Facebook„  Captures our target audience „  Young adults (18-34 years) – 47% „  With higher educations – 46% college, 17% post graduate„  Ability to host live chats„  Easy way to give a glimpse of real lifePage 19 Adding social media to your recruiting strategy1103-1244956
  • 21. Ernst_and_Young channelPage 20 Adding social media to your recruiting strategy1103-1244956
  • 22. Staff 1 channelPage 21 Adding social media to your recruiting strategy1103-1244956
  • 23. YouTube – Global Ernst_and_Young channelPage 22 Adding social media to your recruiting strategy1103-1244956
  • 24. Mobile sitePage 23 Adding social media to your recruiting strategy1103-1244956
  • 25. PandoraPage 24 Adding social media to your recruiting strategy1103-1244956
  • 26. EY InsightPage 25 Adding social media to your recruiting strategy1103-1244956
  • 27. Connecting it allPage 26 Adding social media to your recruiting strategy1103-1244956
  • 28. QuestionsPage 27 Adding social media to your recruiting strategy1103-1244956
  • 29. Thank youPage 28 Adding social media to your recruiting strategy1103-1244956