Research In MotionERE Mobile Web vs Mobile AppJuly 28th 2011
PresenterKat Drum, Manager, Social Networks and Employment Brand ProgramsLocation: Seattle, WAHobbies: Yoga, golf, traveling, social mediaFavorite BlackBerry apps: Global BBMWhy RIM? Gives me the opportunity to challenge status quo. Build numerousglobal programs from the ground up. A collaborative environment whereleadership stands behind our ideas.
PresenterAlex Kinsella,Location: Waterloo, Ontario, CanadaHobbies: Reading, building apps, searching for delicious taco placesFavorite BlackBerry apps: Tie – BBM and FoursquareWhy RIM? It’s a big company with a small company culture. There’s alot of respect for new ideas and the power to implement them. Plus,they let me write for their blog.
About RIMResearch In Motion (RIM), a global leader in wireless innovation, revolutionized themobile industry with the introduction of the BlackBerry® solution in 1999. Today,BlackBerry products and services are used by millions of customers around theworld to stay connected to the people and content that matter most throughout theirday. • Founded in 1984 and based in Waterloo, Ontario • Operations in NA, APAC, EMEA, LATAM • Recently named Coolest Brand in South Africa • PlayBook® was just awarded Best in Show at FOSE
BlackBerry Coverage: Over 600 Carriers & Distribu:on Partners in over 175 Countries Countries with local BlackBerry coverage in place or announced
• BBM reachBBM is one of the largest social mobile networks47 million active users worldwideApprox. 2 million active user gain per month70% of users use it daily to communicate with friends, family andcolleagues.At RIM it s a way of life!
Global Social Media at RIMwith Social 33 Facebook pages, 27 Twitter handles facebook.com/rimstudents twitter.com/rimcareers twitter.com/rimstudents Youtube.com/blackberry LinkedIn
Mobile statsGartner recently released a report predicting thatby 2013 Mobile will overtake Desktop PC’s as thecommon web access device worldwideA recent US study has announced that Americansspend more time using mobile apps than the full-on internet via web browsers.
Why a mobile site?• Because you have to.• Job seekers are expecting it just like we do as consumers.• Responsive design• Optimized rendering according to device• Standards compliant• Platform independent• Combined analytics
Missing ERP Guest Concept (EMEA – Sales & Marketing Conference)Mannequins QR Code name badgesOn each mannequin there was a name badge, for all the female mannequins it said Miss Ing, and for allmale mannequins it said Mr. E. When the guests click the QR code it took them to a microsite where theywill be able to fill in their name / their friends names.
Mobile web case study:www.blackberryreferral.com
BlackBerry App World Case Study- Alex Kinsella
App World Stats• Over 11,000 registered vendors• 3,000,000 average daily downloads• 40,000 apps available
Mobile App Case Study – Doodle Blast• More than 40,000 downloads since launch of the BlackBerry ®PlayBook™ tablet • Built using Adobe® Flash® • Chose the BlackBerry® Tablet OS for dual processor func:onality • Featured on BlackBerry App World™ • A Fast-‐to-‐Market advantage: Untapped marketplace for BlackBerry PlayBook apps • Built for BlackBerry PlayBook in only two days