Mobile Apps vs. Mobile Web
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Mobile Apps vs. Mobile Web



ERE Webinar from 7/28/2011, presented by Kat Drum and Alex Kinssela.

ERE Webinar from 7/28/2011, presented by Kat Drum and Alex Kinssela.



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Mobile Apps vs. Mobile Web Mobile Apps vs. Mobile Web Presentation Transcript

  • Research In MotionERE Mobile Web vs Mobile AppJuly 28th 2011
  • PresenterKat Drum, Manager, Social Networks and Employment Brand ProgramsLocation: Seattle, WAHobbies: Yoga, golf, traveling, social mediaFavorite BlackBerry apps: Global BBMWhy RIM? Gives me the opportunity to challenge status quo. Build numerousglobal programs from the ground up. A collaborative environment whereleadership stands behind our ideas.
  • PresenterAlex Kinsella,Location: Waterloo, Ontario, CanadaHobbies: Reading, building apps, searching for delicious taco placesFavorite BlackBerry apps: Tie – BBM and FoursquareWhy RIM? It’s a big company with a small company culture. There’s alot of respect for new ideas and the power to implement them. Plus,they let me write for their blog.
  • About RIMResearch In Motion (RIM), a global leader in wireless innovation, revolutionized themobile industry with the introduction of the BlackBerry® solution in 1999. Today,BlackBerry products and services are used by millions of customers around theworld to stay connected to the people and content that matter most throughout theirday. •  Founded in 1984 and based in Waterloo, Ontario •  Operations in NA, APAC, EMEA, LATAM •  Recently named Coolest Brand in South Africa •  PlayBook® was just awarded Best in Show at FOSE
  • BlackBerry  Coverage:     Over  600  Carriers  &  Distribu:on  Partners  in  over  175  Countries  Countries with local BlackBerry coverage in place or announced
  • •  BBM reachBBM is one of the largest social mobile networks47 million active users worldwideApprox. 2 million active user gain per month70% of users use it daily to communicate with friends, family andcolleagues.At RIM it s a way of life!
  • Mobile discussion
  • Global Social Media at RIMwith Social 33 Facebook pages, 27 Twitter handles LinkedIn
  • Mobile statsGartner recently released a report predicting thatby 2013 Mobile will overtake Desktop PC’s as thecommon web access device worldwideA recent US study has announced that Americansspend more time using mobile apps than the full-on internet via web browsers.
  • Why a mobile site?•  Because you have to.•  Job seekers are expecting it just like we do as consumers.•  Responsive design•  Optimized rendering according to device•  Standards compliant•  Platform independent•  Combined analytics  
  • Mobile ERP web case study Linda Lioe
  • Missing ERP Guest Concept (EMEA – Sales & Marketing Conference)Mannequins QR Code name badgesOn each mannequin there was a name badge, for all the female mannequins it said Miss Ing, and for allmale mannequins it said Mr. E. When the guests click the QR code it took them to a microsite where theywill be able to fill in their name / their friends names.
  • Mobile web case
  • BlackBerry App World Case Study- Alex Kinsella
  • App World Stats•  Over 11,000 registered vendors•  3,000,000 average daily downloads•  40,000 apps available  
  • Mobile App Case Study – Doodle Blast•  More  than  40,000  downloads   since  launch  of  the  BlackBerry   ®PlayBook™  tablet    •  Built  using  Adobe®  Flash®  •  Chose  the  BlackBerry®  Tablet   OS  for  dual  processor   func:onality  •  Featured  on  BlackBerry  App   World™    •  A  Fast-­‐to-­‐Market  advantage:   Untapped  marketplace  for   BlackBerry  PlayBook    apps  •  Built  for  BlackBerry  PlayBook   in  only  two  days    
  • JobsatBlackBerry Case Study-
  • JobsInMotion app
  • Mobile Job Search POV
  • Q&A from the audience
  • Where to find us: The BlackBerry Vine on LinkedIn @RIMcareers on Twitter JobsinMotion app Mobile Recruiting Conference
  • Paying it forward…
  • Thank You!