Mike CookCEO & Co-founder
RIS12 Startup Competition Winners
RIS12 Startup Competition Winners
RIS12 Startup Competition Winners
Why are we all here?“To build competitive advantage through Talent Acquisition”
CANDIDATE EXPERIENCE COUNTS“Recruiting isn’t a process.It’s an experience”
CANDIDATE EXPERIENCE COUNTSWe live in a feedback society
CANDIDATE EXPERIENCE COUNTS7 MILLION job applicants a year
CANDIDATE EXPERIENCE COUNTS7 MILLION job applicants a year38% less likely to use a product or service as aresult of a poor...
CANDIDATE EXPERIENCE COUNTS7 MILLION job applicants a yearThat’s 2,660,000 candidates/consumersC. $8m every day in potenti...
CANDIDATES ARE CONSUMERS
WE TURN CANDIDATEFEEDBACK INTO ACTIONABLEINSIGHTS …
WE TURN CANDIDATEFEEDBACK INTO ACTIONABLEINSIGHTS …SO YOU CANACHIEVE RECRUITINGEXCELLENCE
WHAT DO WE MEASURE? Brand Perceptions/EVP Job Seeker Motivation Expectations Experience Impact upon Brand/Reputation...
Optimize sourcingImprove performanceIdentify who and what is impacting uponyour reputationContrast, Benchmark & Trends
Overall Candidate Satisfaction Score
Colin MintoGlobal Head of Resourcing“Once in a while a game changing initiative hits my radarand Mystery Applicant is one....
Colin MintoGlobal Head of Resourcing“As a result of driving our candidate experienceglobally we are enjoying savings of $7...
INNOVATING Recruiter tool Hiring manager feedback Dynamic distribution Multi-lingual Onboarding/Post-hire Supply sid...
200+ MILLION CANDIDATES50bn data points
CANDIDATE EXPERIENCE COUNTS
Mystery Applicant talks about the big data opportunity of capturing candidate feedback and turning it into recruiting exce...
Mystery Applicant talks about the big data opportunity of capturing candidate feedback and turning it into recruiting exce...
Mystery Applicant talks about the big data opportunity of capturing candidate feedback and turning it into recruiting exce...
Mystery Applicant talks about the big data opportunity of capturing candidate feedback and turning it into recruiting exce...
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Mystery Applicant talks about the big data opportunity of capturing candidate feedback and turning it into recruiting excellence - Mike Cook

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  • ----- Meeting Notes (15/05/2013 07:03) -----Thank you to ERE - David and Lance + team for support
  • ----- Meeting Notes (15/05/2013 07:03) -----Start-up comp was a great focus for us - opp to showcase and launch our product
  • ----- Meeting Notes (15/05/2013 07:03) -----£ nice - created interest, momentum and motivation in our team - thank your bringing us back to talk about what we have been doing, the relevance of candidate experience and the opportunities it can create
  • ------ Meeting Notes (15/05/2013 07:06) -----
  • Personal and EmotiveTransformational - think about the impact of both a really strong customer service experience / and or a bad one – now make that about your career!We need to focus upon both if we wish to deliver the competitive advantage
  • True of B2B – Many engage more candidates than employees and customersSmall company – can be even more critical
  • We talked a number of times yesterday about being MarketersWhat do CMOs do? Engage consumers for feedback – to find performance gainsConstruct
  • New dashboard version release – optimized for tablets
  • Completely segmented – location, demographics , time, indivudal! Trending information
  • Net Promoter Score Methodology -
  • Optimized message and channel – in a segmented wayEnhanced their communityUp-skilled recruiters and hiring managers and introduced KPIs
  • Live this week with our client APP
  • Mystery Applicant talks about the big data opportunity of capturing candidate feedback and turning it into recruiting excellence - Mike Cook

    1. 1. Mike CookCEO & Co-founder
    2. 2. RIS12 Startup Competition Winners
    3. 3. RIS12 Startup Competition Winners
    4. 4. RIS12 Startup Competition Winners
    5. 5. Why are we all here?“To build competitive advantage through Talent Acquisition”
    6. 6. CANDIDATE EXPERIENCE COUNTS“Recruiting isn’t a process.It’s an experience”
    7. 7. CANDIDATE EXPERIENCE COUNTSWe live in a feedback society
    8. 8. CANDIDATE EXPERIENCE COUNTS7 MILLION job applicants a year
    9. 9. CANDIDATE EXPERIENCE COUNTS7 MILLION job applicants a year38% less likely to use a product or service as aresult of a poor candidate experience
    10. 10. CANDIDATE EXPERIENCE COUNTS7 MILLION job applicants a yearThat’s 2,660,000 candidates/consumersC. $8m every day in potential revenues
    11. 11. CANDIDATES ARE CONSUMERS
    12. 12. WE TURN CANDIDATEFEEDBACK INTO ACTIONABLEINSIGHTS …
    13. 13. WE TURN CANDIDATEFEEDBACK INTO ACTIONABLEINSIGHTS …SO YOU CANACHIEVE RECRUITINGEXCELLENCE
    14. 14. WHAT DO WE MEASURE? Brand Perceptions/EVP Job Seeker Motivation Expectations Experience Impact upon Brand/Reputation Content and channel preferences Pipelining data Benchmarking Candidate satisfaction
    15. 15. Optimize sourcingImprove performanceIdentify who and what is impacting uponyour reputationContrast, Benchmark & Trends
    16. 16. Overall Candidate Satisfaction Score
    17. 17. Colin MintoGlobal Head of Resourcing“Once in a while a game changing initiative hits my radarand Mystery Applicant is one.....I now have absolute clarity how candidates perceive G4S, whatmotivates our target audience and where we need todevelop.”
    18. 18. Colin MintoGlobal Head of Resourcing“As a result of driving our candidate experienceglobally we are enjoying savings of $7m" "
    19. 19. INNOVATING Recruiter tool Hiring manager feedback Dynamic distribution Multi-lingual Onboarding/Post-hire Supply side service Self-service module Campaign tool Campus/Early-careers Diversity reporting
    20. 20. 200+ MILLION CANDIDATES50bn data points
    21. 21. CANDIDATE EXPERIENCE COUNTS

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