Mystery Applicant talks about the big data opportunity of capturing candidate feedback and turning it into recruiting excellence - Mike Cook

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  • ----- Meeting Notes (15/05/2013 07:03) -----Thank you to ERE - David and Lance + team for support
  • ----- Meeting Notes (15/05/2013 07:03) -----Start-up comp was a great focus for us - opp to showcase and launch our product
  • ----- Meeting Notes (15/05/2013 07:03) -----£ nice - created interest, momentum and motivation in our team - thank your bringing us back to talk about what we have been doing, the relevance of candidate experience and the opportunities it can create
  • ------ Meeting Notes (15/05/2013 07:06) -----
  • Personal and EmotiveTransformational - think about the impact of both a really strong customer service experience / and or a bad one – now make that about your career!We need to focus upon both if we wish to deliver the competitive advantage
  • True of B2B – Many engage more candidates than employees and customersSmall company – can be even more critical
  • We talked a number of times yesterday about being MarketersWhat do CMOs do? Engage consumers for feedback – to find performance gainsConstruct
  • New dashboard version release – optimized for tablets
  • Completely segmented – location, demographics , time, indivudal! Trending information
  • Net Promoter Score Methodology -
  • Optimized message and channel – in a segmented wayEnhanced their communityUp-skilled recruiters and hiring managers and introduced KPIs
  • Live this week with our client APP

Transcript

  • 1. Mike CookCEO & Co-founder
  • 2. RIS12 Startup Competition Winners
  • 3. RIS12 Startup Competition Winners
  • 4. RIS12 Startup Competition Winners
  • 5. Why are we all here?“To build competitive advantage through Talent Acquisition”
  • 6. CANDIDATE EXPERIENCE COUNTS“Recruiting isn’t a process.It’s an experience”
  • 7. CANDIDATE EXPERIENCE COUNTSWe live in a feedback society
  • 8. CANDIDATE EXPERIENCE COUNTS7 MILLION job applicants a year
  • 9. CANDIDATE EXPERIENCE COUNTS7 MILLION job applicants a year38% less likely to use a product or service as aresult of a poor candidate experience
  • 10. CANDIDATE EXPERIENCE COUNTS7 MILLION job applicants a yearThat’s 2,660,000 candidates/consumersC. $8m every day in potential revenues
  • 11. CANDIDATES ARE CONSUMERS
  • 12. WE TURN CANDIDATEFEEDBACK INTO ACTIONABLEINSIGHTS …
  • 13. WE TURN CANDIDATEFEEDBACK INTO ACTIONABLEINSIGHTS …SO YOU CANACHIEVE RECRUITINGEXCELLENCE
  • 14. WHAT DO WE MEASURE? Brand Perceptions/EVP Job Seeker Motivation Expectations Experience Impact upon Brand/Reputation Content and channel preferences Pipelining data Benchmarking Candidate satisfaction
  • 15. Optimize sourcingImprove performanceIdentify who and what is impacting uponyour reputationContrast, Benchmark & Trends
  • 16. Overall Candidate Satisfaction Score
  • 17. Colin MintoGlobal Head of Resourcing“Once in a while a game changing initiative hits my radarand Mystery Applicant is one.....I now have absolute clarity how candidates perceive G4S, whatmotivates our target audience and where we need todevelop.”
  • 18. Colin MintoGlobal Head of Resourcing“As a result of driving our candidate experienceglobally we are enjoying savings of $7m" "
  • 19. INNOVATING Recruiter tool Hiring manager feedback Dynamic distribution Multi-lingual Onboarding/Post-hire Supply side service Self-service module Campaign tool Campus/Early-careers Diversity reporting
  • 20. 200+ MILLION CANDIDATES50bn data points
  • 21. CANDIDATE EXPERIENCE COUNTS