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Meeting Expectations: Attracting the Right Talent For Your Company Culture
Meeting Expectations: Attracting the Right Talent For Your Company Culture
Meeting Expectations: Attracting the Right Talent For Your Company Culture
Meeting Expectations: Attracting the Right Talent For Your Company Culture
Meeting Expectations: Attracting the Right Talent For Your Company Culture
Meeting Expectations: Attracting the Right Talent For Your Company Culture
Meeting Expectations: Attracting the Right Talent For Your Company Culture
Meeting Expectations: Attracting the Right Talent For Your Company Culture
Meeting Expectations: Attracting the Right Talent For Your Company Culture
Meeting Expectations: Attracting the Right Talent For Your Company Culture
Meeting Expectations: Attracting the Right Talent For Your Company Culture
Meeting Expectations: Attracting the Right Talent For Your Company Culture
Meeting Expectations: Attracting the Right Talent For Your Company Culture
Meeting Expectations: Attracting the Right Talent For Your Company Culture
Meeting Expectations: Attracting the Right Talent For Your Company Culture
Meeting Expectations: Attracting the Right Talent For Your Company Culture
Meeting Expectations: Attracting the Right Talent For Your Company Culture
Meeting Expectations: Attracting the Right Talent For Your Company Culture
Meeting Expectations: Attracting the Right Talent For Your Company Culture
Meeting Expectations: Attracting the Right Talent For Your Company Culture
Meeting Expectations: Attracting the Right Talent For Your Company Culture
Meeting Expectations: Attracting the Right Talent For Your Company Culture
Meeting Expectations: Attracting the Right Talent For Your Company Culture
Meeting Expectations: Attracting the Right Talent For Your Company Culture
Meeting Expectations: Attracting the Right Talent For Your Company Culture
Meeting Expectations: Attracting the Right Talent For Your Company Culture
Meeting Expectations: Attracting the Right Talent For Your Company Culture
Meeting Expectations: Attracting the Right Talent For Your Company Culture
Meeting Expectations: Attracting the Right Talent For Your Company Culture
Meeting Expectations: Attracting the Right Talent For Your Company Culture
Meeting Expectations: Attracting the Right Talent For Your Company Culture
Meeting Expectations: Attracting the Right Talent For Your Company Culture
Meeting Expectations: Attracting the Right Talent For Your Company Culture
Meeting Expectations: Attracting the Right Talent For Your Company Culture
Meeting Expectations: Attracting the Right Talent For Your Company Culture
Meeting Expectations: Attracting the Right Talent For Your Company Culture
Meeting Expectations: Attracting the Right Talent For Your Company Culture
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Meeting Expectations: Attracting the Right Talent For Your Company Culture

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ERE Webinar from 11/10/2010, presented by Randy Goldberg.

ERE Webinar from 11/10/2010, presented by Randy Goldberg.

Published in: Business, Technology
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  • 1. Meeting Expectations: Attracting the Right Talent For Your Company Culture ERE November 10, 2010 1
  • 2. Meeting Expectations: Attracting the Right Talent For Your Company Culture •  Communicating our people brand •  Our Culture •  Mission Goals and Values •  The Candidate Experience •  Career Site •  Social Networking •  Feedback ERE, Randy Goldberg, 11/10/2010 2
  • 3. 71% join an organization based on the talent brand. 75% base their decision to stay with an organization on the talent brand. Human Capital Institute ERE, Randy Goldberg, 11/10/2010 3
  • 4. “Your brand is what people say about you when you've left the room.” - Larry Ellison, CEO Oracle ERE, Randy Goldberg, 11/10/2010 4
  • 5. AT HYATT, HOSPITALITY ISNN’T JUST A BUSINESS; IT’S A CALLING. It’s a calling evidenced in the thousands of decisions and interactions made everyday by passionate employees throughout our company. Because hospitality is the core of who we are, it extendeds well beyond   our guests. Our unique brand of authentic   hospitality is also experienced by our employees. We do this by infusing every facet of the Hyatt employee experience with the same degree of hospitality that we show our guests. 5
  • 6. Mirroring the Guest Experience Guest Experience Reserva*on   Check-­‐In   Interac*ons   Loyalty   Thank  You     Employee Experience Working   Introduc*on   Welcome   Growing   Thank  You     Together   Expose candidates and employees to our culture of Authentic hospitality. The Hyatt People Brand 6
  • 7. Connec&ng  our  brand  to  the  recrui&ng  process.           External Touch Points: The first time a   candidate comes into contact with your brand.   Career Site, Search, Social Networks, Ads,     Customer etc.             Applica&on  Process:    From  Applying  on-­‐line  to   interviewing  in  person.  How  are  you   communica*ng?   ERE, Randy Goldberg, 11/10/2010 7
  • 8. External Touch Points Can they find your jobs? ERE, Randy Goldberg, 11/10/2010 8
  • 9. ERE, Randy Goldberg, 11/10/2010 9
  • 10. ERE, Randy Goldberg, 11/10/2010 10
  • 11. ERE, Randy Goldberg, 11/10/2010 11
  • 12. External  Touch  Points   Your Career Site ERE, Randy Goldberg, 11/10/2010 12
  • 13. ERE, Randy Goldberg, 11/10/2010 13
  • 14. ERE, Randy Goldberg, 11/10/2010 14
  • 15. ERE, Randy Goldberg, 11/10/2010 15
  • 16. ERE, Randy Goldberg, 11/10/2010 16
  • 17. Average 4,000 visits per week ERE, Randy Goldberg, 11/10/2010 17
  • 18. External  Touch  Points   Social Networking ERE, Randy Goldberg, 11/10/2010 18
  • 19. Marketing Authentic ERE, Randy Goldberg, 11/10/2010 19
  • 20. ERE, Randy Goldberg, 11/10/2010 20
  • 21. Average  user  spends  421  minutes  on   Facebook  per  month,  which  amounts   to  more  than  14  minutes  per  day.   ERE, Randy Goldberg, 11/10/2010 21
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  • 24. ERE, Randy Goldberg, 11/10/2010 24
  • 25. ERE, Randy Goldberg, 11/10/2010 25
  • 26. ERE, Randy Goldberg, 11/10/2010 26
  • 27. YouTube Video Search ERE, Randy Goldberg, 11/10/2010 27
  • 28. ERE, Randy Goldberg, 11/10/2010 28
  • 29. ERE, Randy Goldberg, 11/10/2010 29
  • 30. Application Process Communication ERE, Randy Goldberg, 11/10/2010 30
  • 31. Are these your candidates? ERE, Randy Goldberg, 11/10/2010 31
  • 32. Applica*on   Process   Accessibility   App.  Status/ –  Mobile   Comm.   Ability  to   Interview   find  jobs   Style   Company   Culture   Career  Site   Embedded     Assessments   Candidate   Experience     ERE, Randy Goldberg, 11/10/2010 33
  • 33. What do I do now? ERE, Randy Goldberg, 11/10/2010 34
  • 34. Test your own recruiting process •  Does your recruiting process support your brand? •  Do you survey your new hires on their experience? •  How quickly does your company get back to candidates? •  Is your company utilizing Social Networking or mobile? ERE, Randy Goldberg, 11/10/2010 35
  • 35. Questions ERE, Randy Goldberg, 11/10/2010 36
  • 36. How to contact me? Text the word “rgoldberg” to 50500 ERE, Randy Goldberg, 11/10/2010 37

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