Measuring Your Apply-Chain
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Measuring Your Apply-Chain

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Presentation from the Recruiting Innovation Summit at Facebook, presented by Doug Berg.

Presentation from the Recruiting Innovation Summit at Facebook, presented by Doug Berg.

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Measuring Your Apply-Chain Measuring Your Apply-Chain Presentation Transcript

  • Measuring  Your    Apply  Chain  -­‐  Doug  Berg,  Jobs2Web   CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • WHO  IS  JOBS2WEB?  CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • WHY  MEASURE?  ∂   CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • WHAT  WE  DON’T  WANT  CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • HOW  MANY  OF  YOU…  CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • WHAT  WE  DON’T  WANT  RECRUITER   MANAGER   WHERE’S  SOME   CANDIDATES?   I  TWEETED   YOUR  JOB   I’D  TWEET  YOUR   JOB  BUT…   CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • EVOLUTION  OF  THE  HR/RECRUITING  PROFESSION   Process  &  Six   Metrics  &   Sigma  Guru’s   AnalyPcs   Legal  &  Risk   Workforce   Social  Media   (DiscriminaPon)   Planners   Expert  Benefits  &   MarkePng  &   Payroll   Branding   1980   1990   2000   2010   2020   CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • WHAT  DO  YOU  WANT?   CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • ADVANCED  TECHNOLOGY   SONAR   VIDEO  GPS/Maps   WEB/ Tracking   SOCIAL   CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • WHAT  WE  INVEST  IN  CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • WHAT  WORKS?   CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • WHAT  DO  YOU  WANT?   •  Sonar  Returns  (Signal  Clarity)   •  Advanced  Signal  Processing   •  Alarms  (Don’t  Stare  Screen)   •  Color  Lines  (Fish  Vs  Cover)   •  Fish  Symbol  ID  (Fish  Type)   •  Fish  Reveal  (Fish  in  Cover)   •  Noise  Filter  (Bad  Signals)   •  Skimmer  (Moving  Fast)   •  Thermocline  (Temp  Changes)   •  CavitaPon  (Bubbles/Bait  Fish)   CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • WHAT  DO  YOU  WANT?   CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • WHAT  WE  DO  WANT   CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • THE  DIFFERENCE  CAN  BE…  , , ###.## CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • OLD  THINGS  TO  MEASURE  Newspaper  Print  Ad   Stack  Of  Resumes   = CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • OLD  THINGS  TO  MEASURE  Job  Board  PosWng   Applicants  In  ATS   = CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • EVOLUTION  OF  RECRUITING  MARKETPLACE  LocaWon   Print   RequisiWon/Resume   Search   Social/RelaWonship   18 CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • THE  PROBLEMS  WITH  THESE  METHODS   •  Facebook?   •  TwiYer?   •  YouTube?   •  Linked  In?   •  RSS  Feed?   •  Job  Aggregator?   •  Email  Referral?   •  Text  Message?   •  Search  Engine?     (What  Keyword?)   CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • THE  PROBLEMS  WITH  CURRENT  METHODS   ATS  System   JOB  URL  Tags:   Sets  Default  Only   Job  Feeds   Or  Hides  QuesPon   Search  Engine?   Social  Network?   RSS  Feed?   Twi^er?   ?   Email  Referral?   CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • VISITS   2   FOLLOWS   SEARCHES   SEES  JOB   CAREER   ON   GOOGLE   THEY  LIKE   1   SITE   TWITTER   3   4   SENDS   SEES  WORK  GOES  TO   JOINS  TALENT   APPLIES  TO   FRIENDS   WITH  ME  LINKEDIN   COMMUNITY   JOB  #1   INMAIL   JOB  ON  LI   5   6   FRIEND  #2   FRIEND  #1   GETS  JOB   APPLIES  TO   SAYS  STAY   REFERS  TO   7   ALERT   JOB  #2  ON   8   AWAY   RECRUITER   FROM  TC   MOBILE   FRIEND  #1   GETS  EMAIL   SAYS  OK   FROM   RECRUITER   TELLS  ABOUT   9   SEES  JOB   PLACE   RECRUITER   JOB  #3   TWEET   10   WHO  GETS   GETS  HIRED   APPLY  TO  #4   CREDIT?   FOR  JOB  #4   VIA  TWITTER   CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • COMMON  CANDIDATE   Candidate: Brian 1st Apply: 1/05/2011 Hired: 7/31/2011 Career  Site   Job  Alert   Twi^er   Job  Board   Job  Alert   Direct:  ATS   Job  Central   Job  Aggregator   Job  Alert   Twi^er   Career  Site   Job  Alert   31  Applies  From     ATS     8  Different  Sources   CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • WE  ARE  BOOSTING  THE  COMPLEXITY   CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • WE  MAKE  MISTAKES   FACTS:   May  Searches  =  2,900   Cost-­‐Per-­‐Click  =  $2.16   Total  Possible  Cost  =  $6,264   CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • WE  MAKE  MISTAKES   CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • WE  MAKE  MISTAKES   CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • HOW  CAMPAIGNS  ARE  TYPICALLY  DONE   BAD   ACTIVITY   GOOD   ACTIVITY   RESULT   CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • HOW  CAMPAIGNS  SHOULD  BE  DONE   GOOD   ACTIVITY   BAD   ACTIVITY   RESULT   CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • WHEN  THE  APPLY  CHAIN  BREAKS  DOWN  Great  Ad/Brand   Average  Career   Site   Broken  Apply   Process   Repulsive   Recruiter   Horrible  Hiring   Manager   Bad  Comp   RadioacPve   Referrals   CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • THE  NEXT  LEVEL  OF  METRICS   Career  Site   ATS   Campaigns   Social   Mobile   Sourcing   Events   Off  Line   Referrals  Business  Impact   Spend     AcPonable  (Cost  Of  Not  Filling)   (Hard  &  Som  Costs)   Intelligence   CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • SILO’S  OF  DATA   Sources   CRM/ Career  Site   Social  Media   ATS   (Media)   Sourcing  Job  Boards   Sourcing  Tools   Visitors   Friends   Job  Reqs  Campaigns   Sourcing  Sites   Page  Views   Fans,  Followers   Applicants  Aggregators   Messaging   Bounce  Rates   Social  Apps    Drop  Off’s   Events   Response  Rates   Exit  Points   Posts,  Tweets    Hiring  Sources   Messages   Call  To  AcPon   Landing  Pages   Feeds/Streams    Candidate  Intro’s   Resume   Converts   Search/Tools   Referrals/Shares    Time  To  Fill   SEO/PPC   Recruiter  Use   Capture/Convert   Likes,  +’s   Candidate  Status   Referrals   Cook  Time   Use  Paths   SenPment   Hired   #’s   #’s   #’s   #’s   #’s   ???   CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. 31 jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • SILO’S  OF  DATA   Sources   CRM/ Career  Site   Social  Media   ATS   (Media)   Sourcing   Job  Boards   Sourcing  Tools   Visitors   Friends   Job  Reqs   Campaigns   Sourcing  Sites   Page  Views   Fans,  Followers   Applicants  Aggregators   Messaging   Bounce  Rates   Social  Apps    Drop  Off’s   Events   Response  Rates   Exit  Points   Posts,  Tweets    Hiring  Sources   Messages   Call  To  AcPon   Landing  Pages   Feeds/Streams    Candidate  Intro’s  Resume/Data   Converts   Search/Tools   Referrals/Shares    Time  To  Fill   SEO/PPC   Recruiter  Use   Capture/Convert   Likes,  +’s   Candidate  Status   Referrals   Cook  Time   Use  Paths   SenPment   Hired   Cross  Silo  MarkePng  &  Tracking  Plaqorm   Spend   AnalyPcs/Metrics   CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. 32 jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • BRIDGING  DATA  BETWEEN  SYSTEMS  Career  Site   Sources  Job  Board   Recruitment   ATS   Referral   MarkeWng   Join   Plaaorm   Social   Apply   Talent   Community   Apply   Mobile   Apply   Search   Apply   CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • CPH   $10,000  CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • CPH   CPH   CPH   CPH   $10,000   $5,000   $1,250   $2,500   $750  CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • OTHER  ASPECTS  TO  BE  MEASURED   Campaign   Mobile  Use  &   Heat  Maps  &   Codes   Capture   Candidate  Use  CRM  Outbound   Start/Complete   Job  Boards   (Quality,  Type,   Tracking   Apply  Rates   Geo’s)   Post  Apply   MulP-­‐Source   MulP  Referral  Source  Changes   Applicants   Splits   CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • EVOLUTION  OF  METRICS   Good   BeYer   Best  Career  Site   Visitors,  Page  Views   Entry/Exit  Points   Heat  Maps,  Use  Paths,  Post  CTA  ATS   Candidate  Asked  Source   Hard  Coded  (Changeable)   Pre-­‐Tagged  (No  Ask),  All  Apply  Social   Fans,  Followers,  Groupies   Career  Site  Visits   Hires  By  Channel/Type  Search   #  Visitors   SEO  Rankings  (Keywords)   Captured,  Apps,  Hires  Boards/Aggr   Job  Views/Apps   Quality  Apps  (Types)   Cost  Per  QA,  CPH  Campaigns   Clicks,  Cost   Captured  (AcPve/Passive)   CPA/CPH,  A/B  Tests  Events   Visitors  To  Event   Captured  Leads   Apps,  Interviews,  Hires  Sourcing   Outbound  Messages   Visits/Captured   Offers/Hires  By  Source-­‐Rec  Referrals   #  Of  Referrals   Who/Who   Hires,  Good/Bad  Ref  Mobile   Mobile  Users  (Types)   Captured  Users   Apps,  Hires  Branding   Visitors,  Page  Views   Time  On  Site,  Keywords   Heat  Maps,  Usage  Off  Line   Responses   Captured   Hired  CRM/Tal  Com   #  Of  Members   Alerts,  Repeat  V/A,  Viral   Hires,  Pipe  View,  Predictable   CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • WHAT’S  COMING  IN  THE  FUTURE?   Qualified   Time  To  Reply,   Social  Influence  Applicants  Per   Interview,   Of  Employees   Manager   Offer,  Hire   #  Of   CompePtor   Offer  To  Hire   CompePPve   Employee  Visits   RaPos  (Win/ Offers     To  Career  Site   Loss  Data)   Real  Time  Cand   CompePtor   Talent  Pipeline   Experience     Hiring  Stats   Demographics   Feedback   CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • TOP  LEVEL  VIEW  RecruiWng  Need   RecruiWng  Budget   The  Formula     (Spend  =  Results)  Supply  Of  Talent   RecruiWng  Dynamics   Market  Dynamics   -­‐  Comp,  Culture   Salaries,  Cost,   -­‐  Brand,  M&A,  Events   CompePPon   CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • DIY  TOOLS  FOR  YOU:   Career  Site   Social  Media  Stats  &  AcWvity  Job  DistribuWon   CRM   Mobile   CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • POWERING  &  MEASURING  ALL  ONLINE  CHANNELS   Social   Job  Sites   Sourcing   Career  Site   Spend  Data     $$$$   Search   RecruiWng  Plaaorm   ATS   RecruiWng  Metrics   •  Brand/Visitor  Traffic   •  Campaigns/AcWvity   •  Converts/Captures   •  Cost  Per  Apply/Hire   •  Time  To  Fill/Quality   Campaigns   •  Key  Perf  Indicators   Referrals   Events   Mobile   Internal   BI  Tools   CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • GETTING  PREDICTABLE  RESULTS  44 CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • GETTING  END  TO  END  VISIBILITY   jobs2web Client ATS Source Costs45 CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • SOURCES  OF  HIRES   Career  Site   Direct   Aggregators   Email   Search  Engine   Other   Niche  Boards   Major  Boards  Industry  Groups   Social  Network   2nd  Lowest  IniPated  Source   Sourcing   0   10,000   20,000   30,000   40,000   50,000   * Data: 2011 Hires To Date, Sample: 60,000+ Hires From Jobs2Web Client Network CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • Who’s  Driving  AcPve/Passive   Visit  To  Apply   Major  Boards   AcPve   Niche  Boards   Sourcing  Industry  Groups   Social  Network   Career  Site   Aggregators   Direct   Email   Passive   Search  Engine   0%   5%   10%   15%   20%   25%   30%   35%   * Data: 2011 Hires To Date, Sample: 60,000+ Hires From Jobs2Web Client Network CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • GROUP  MARKETPLACE  INTELLIGENCE   CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • “If  we  pull  this  off,   we  change  the   game.  We  change   the  game  for  good.”   -­‐  Billy  Beane  CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • QuesWons?  Post  On  LinkedIn   CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.
  • Measuring  Your  Apply  Chain  -­‐  Doug  Berg,  Jobs2Web   CONFIDENTIAL | Copyright ©2010 of Jobs2Web. All rights reserved. jobs2web | Copyright ©2011 of jobs2web. All rights reserved.