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Maximizing Mobile
Maximizing Mobile
Maximizing Mobile
Maximizing Mobile
Maximizing Mobile
Maximizing Mobile
Maximizing Mobile
Maximizing Mobile
Maximizing Mobile
Maximizing Mobile
Maximizing Mobile
Maximizing Mobile
Maximizing Mobile
Maximizing Mobile
Maximizing Mobile
Maximizing Mobile
Maximizing Mobile
Maximizing Mobile
Maximizing Mobile
Maximizing Mobile
Maximizing Mobile
Maximizing Mobile
Maximizing Mobile
Maximizing Mobile
Maximizing Mobile
Maximizing Mobile
Maximizing Mobile
Maximizing Mobile
Maximizing Mobile
Maximizing Mobile
Maximizing Mobile
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Maximizing Mobile

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ERE Webinar from 4/18/12, presented by Dave Martin.

ERE Webinar from 4/18/12, presented by Dave Martin.

Published in: Business, Technology
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  • 1. Maximizing  Mobile   Dave  Mar4n   @mobile_dave   www.mobiledave.me  ©  David  Mar4n  2012   @mobile_dave,  www.mobiledave.me  
  • 2. Today   •  Mobile  web  consump4on  trends   •  mSite  best  prac4ce   •  Social  recrui4ng  &  mobile   •  The  good,  the  bad  and  the  ugly   •  What  are  early  adopters  up  to?   •  Checklist  to  get  started  in  mobile  recrui4ng   •  Industry  report  ©  David  Mar4n  2012   @mobile_dave,  www.mobiledave.me  
  • 3. Mobile  Quiz   1.  What  propor4on  of  North  Americans  accessed  social  networks  via  their  mobile?       2.  What  market  share  does  Android  have  of  US  smartphones?       3.  How  frequently  does  eBay  sell  an  item  via  mobile?     4.  What  %  of  YouTube  video  views  are  on  mobile?     5.  What  %  of  users  won’t  put  up  with  a  bad  mobile  experience?       Source  Google,  ComScore  ©  David  Mar4n  2012   @mobile_dave,  www.mobiledave.me  
  • 4. Mobile  Quiz   1.  What  propor4on  of  North  Americans  accessed  social  networks  via  their  mobile?    1  in  3  North  Americans  access  social  networks  on  their  phone   2.  What  market  share  does  Android  have  of  US  smartphones?    Android  captures  nearly  half  of  US  smartphones   3.  How  frequently  does  eBay  sell  an  item  via  mobile?    eBay  sells  something  every  2  seconds  via  mobile   4.  What  %  of  YouTube  video  views  are  on  mobile?    20%  of  YouTube  video  views  are  via  mobile   5.  What  %  of  users  won’t  put  up  with  a  bad  mobile  experience?    40%  of  users  have  turned  to  a  compe4tors  site  aZer  a  bad  mobile  experience     Source  Google,  ComScore  ©  David  Mar4n  2012   @mobile_dave,  www.mobiledave.me  
  • 5. What  devices  to  target?   •  Android  represent  around  half  the  smartphone  devices.   •  The  Android  landscape  is  very  fragmented,  tes4ng  requires   effort  across  different  screens  sizes  and  capabili4es.       Source  for  data:  ComScore   @mobile_dave,  www.mobiledave.me    ©  David  Mar4n  2012  
  • 6. What  devices  are  your  candidate  buying?   •  In  Europe,  BlackBerry  is  not  near  the  top  5.       Source  ComScore      ©  David  Mar4n  2012   @mobile_dave,  www.mobiledave.me  
  • 7. Are  smartphones  just  owned  by  kids?   •  25-­‐30  year  olds  are  the   biggest  smartphone  age   group.   •  Closely  followed  by  35-­‐44   year  olds.   •  Mobile  is  not  just  for  graduate   recrui4ng!     Source  ComScore      ©  David  Mar4n  2012   @mobile_dave,  www.mobiledave.me  
  • 8. What  is  an  mSite?   An  mSite  is  a  website  designed  to  be  easy  to  access  from  a  mobile  device.       Typically  an  mSite  supports  various  screen  sizes,  OS  (iOS,  Android,  etc)  and   has  minimal  graphics  for  fast  download  over  cellular  networks.      ©  David  Mar4n  2012   @mobile_dave,  www.mobiledave.me  
  • 9. Mobile  best  prac4ce   •  Keep  it  quick   –  If  deep  or  rich  media  is  available  ensure  the  user  taps  to  drill  down     –  Set  expecta4ons  for  content  which  may  take  longer  to  load  such  as  video   –  Provide  a  visual  ‘loading’  queue   •  Simple  Naviga4on   •  Thumb  Friendly   •  Make  it  visible   –  Avoid  pinch  and  zooming   •  Accessible  to  wide  market  of  devices   –  Avoid  Flash   –  Use  HTML  5,  but  remember  Blackberry  does  not  support  HTML  5  /  CSS3  very  well   –  Support  landscape   •  Avoid  asking  the  user  to  type  a  lot     •  Make  it  local  and  remember  you  can  use  GPS  that  is  in  the  phone   •  Auto  redirect  to  mobile,  but  let  users  have  the  choice  to  use  desktop  versions   •  Analyze  stats,  learn  and  improve  ©  David  Mar4n  2012   @mobile_dave,  www.mobiledave.me  
  • 10. UK  mobile  jobseekers   •  In  UK  mobile  internet  ajracts   about  the  same  traffic  as  a  market   leading  job  board.   •  The  mobile  site  used  most  to   search  for  jobs  is  the  classified   lis4ng  site  Gumtree.   •  The  second  and  third  most  visited   sites  are  aggregators.   •  The  candidate  is  job  seeking  on   mobile,  the  industry  is  not   recrui4ng  via  mobile.     Source  ComScore      ©  David  Mar4n  2012   @mobile_dave,  www.mobiledave.me  
  • 11. Channels  to  mobile   •  55%  of  ac4ve  Twijer  users   access  via  Mobile.   •  425m  ac4ve  Facebook   users  connect  via  mobile.   •  1  in  3  North  Americans   access  social  networks  via   their  mobile  device.   •  Half  of  mobile  social   network  users  log  on  daily.   •  SoLoMo  is  now  and  the   future.  ©  David  Mar4n  2012   @mobile_dave,  www.mobiledave.me  
  • 12. Social  recrui4ng  needs  mobile   What  happens  when  your  users  click   the  links  you  post  in  social  media?     Starbucks  #FAIL  no  mobile  support  from  Twijer  link   Do  they  see  a  mobile  friendly  page?     Or  do  you  invest  your  4me  and   money  promo4ng  a  page  your   candidates  can  not  use  on  mobile?           AT&T  #LessFAIL  the  link  redirected  to  the  wrong  content    ©  David  Mar4n  2012     @mobile_dave,  www.mobiledave.me    
  • 13. The  good,  the  bad  and  the  ugly   •  A  great  candidate  journey  is     –  Search  Google  /  click  link  in  Twijer  or  Facebook.   –  Consume  career  mSite   –  Ac4on  interest  in  job  (various  CTA)   •  Lets  take  a  look  at  a  few  major  companies   who  represent  Good,  Bad  and  Ugly.      ©  David  Mar4n  2012   @mobile_dave,  www.mobiledave.me  
  • 14. A  good  mobile  journey   •  Google  Search  “AT&T   Careers”   •  Top  result  in  Google   •  Clearly  sets  expecta4on   of  what  the  site  will  share  ©  David  Mar4n  2012   @mobile_dave,  www.mobiledave.me  
  • 15. A  good  mobile  journey   •  Mobile  friendly  website   •  Clear  careers  content   •  Follows  mSite  best   prac4ces   •  Employer  brand  clear  ©  David  Mar4n  2012   @mobile_dave,  www.mobiledave.me  
  • 16. A  good  mobile  journey   •  Well  thought  out  search   •  Suitable  search  op4ons   for  volume  of  vacancies    ©  David  Mar4n  2012   @mobile_dave,  www.mobiledave.me  
  • 17. A  bad  mobile  journey   •  Google  Search  “Marriot   Careers”   •  Top  organic  result  in   Google   •  So  far  so  good…  ©  David  Mar4n  2012   @mobile_dave,  www.mobiledave.me  
  • 18. A  bad  mobile  journey   •  Auto  redirect  to  mSite   •  Shown  mSite  to  book   hotels  rooms   •  No  link  to  careers   •  #FAIL  ©  David  Mar4n  2012   @mobile_dave,  www.mobiledave.me  
  • 19. An  ugly  mobile  journey   •  Search  for  “General   Motors”  ©  David  Mar4n  2012   @mobile_dave,  www.mobiledave.me  
  • 20. An  ugly  mobile  journey   •  Auto  redirect  to  main   corporate  site   •  Fully  mobile  op4mized   •  With  a  career  link  (off  the   screenshot)  ©  David  Mar4n  2012   @mobile_dave,  www.mobiledave.me  
  • 21. An  ugly  mobile  journey   •  Site  design  and  branding   changed    ©  David  Mar4n  2012   @mobile_dave,  www.mobiledave.me  
  • 22. An  ugly  mobile  journey   •  Job  search  a  different   brand  and  design   •  Job  search  works  but  is   very  basic   •  But  what  happens  if  we   search  in  Google  for   “General  Motors   Careers”?    ©  David  Mar4n  2012   @mobile_dave,  www.mobiledave.me  
  • 23. An  ugly  mobile  journey   •  Search  for  “General   Motors  Careers”  ©  David  Mar4n  2012   @mobile_dave,  www.mobiledave.me  
  • 24. An  ugly  mobile  journey   •  No  mobile  redirec4on   •  Very  mobile  unfriendly   •  Very  graphic  heavy   •  Slow   •  Un-­‐usable   •  Not  redirected  to  their   career  mSite   •  #FAIL  ©  David  Mar4n  2012   @mobile_dave,  www.mobiledave.me  
  • 25. “m”  What?   •  Search  in  Google  for   “Walmart  Careers”  ©  David  Mar4n  2012   @mobile_dave,  www.mobiledave.me  
  • 26. “m”  What?   •  No  support  or   op4miza4on  for  mobile   •  #FAIL    ©  David  Mar4n  2012   @mobile_dave,  www.mobiledave.me  
  • 27. Fortune  100  should  do  bejer   Source:  @mobile_dave  &  Dr  John  Sullivan  Associates  ©  David  Mar4n  2012   @mobile_dave,  www.mobiledave.me  
  • 28. What  are  early  adopters  doing?   •  mSites,  op4mized  for  different  devices  (hi  res  etc)   •  QR  code  promo4on   •  SMS  promo4on  and  alerts   •  Quick  apply  –  electronic  business  card  and  skills   ra4ng,  pre  ATS  selec4on   •  Video   •  Social  integra4on   •  Na4ve  (iPhone  /  Android)  apps,  but  second  to   their  mSite   •  Suppor4ng  tablets  –  eg  iPad  ©  David  Mar4n  2012   @mobile_dave,  www.mobiledave.me  
  • 29. Don’t  forget  40m  tablets   Source:  ComScore  ©  David  Mar4n  2012   @mobile_dave,  www.mobiledave.me  
  • 30. Check  your  mobile  op4miza4on   •  Can  you  see  all  the  images  and  content,  or  is  something  broken?   •  Can  you  read  the  text  without  zooming?   •  Can  links  and  bujons  be  clicked  with  a  thumb?   •  Is  the  job  search  easily  accessible?   •  Is  there  an  apply  process  that  can  be  completed  on  a  mobile?   •  Are  the  graphics  and  colors  consistent  with  other  marke4ng  materials?   •  Is  the  naviga4on  obvious  and  simple?   •  Can  you  see  everything  without  having  to  scroll  horizontally?   •  Is  the  user  automa4cally  redirected  to  the  right  page  on  your  mSite  when  they   click  a  desktop  link?   •  Does  it  load  via  3G  in  3  seconds  or  under?     If  you  answer  ‘NO’  to  anything  you  have  op4miza4on  to  do.    ©  David  Mar4n  2012   @mobile_dave,  www.mobiledave.me  
  • 31. Industry  Report   I  am  currently  working  on  an  industry   report  which  will:   –  Review  biggest  companies  mobile   recrui4ng  support   –  Review  best  employers  mobile  recrui4ng   support   –  Highlight  great  candidate  experience   –  Highlight  most  disappoin4ng  experience     The  report  will  include  access  to  self   audit  ques4ons  with  industry   benchmarks  to  compare  your  mobile   recrui4ng  innova4on.     I  will  be  presen4ng  highlights  from  the   report  at  mRecrui4ngCamp,  September   14  2012  in  Atlanta   hjp://www.mrecrui4ngcamp.com/      ©  David  Mar4n  2012   @mobile_dave,  www.mobiledave.me  

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