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Developing and Implementing a Social Media Strategy With a Decentralized Talent Acquisition Team (Marie Atrim)
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Developing and Implementing a Social Media Strategy With a Decentralized Talent Acquisition Team (Marie Atrim)

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Presentation from ERE Recruiting Conference by Marie Atrim

Presentation from ERE Recruiting Conference by Marie Atrim

Published in Business , Technology
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  • 1. Developing and Implementing a Social Media Strategy With a Decentralized Talent Acquisition Team
  • 2. 2
  • 3. Overall Recruitment Marketing Strategy Goals  To connect and engage with our candidates  Educate them on our career opportunities  Encourage them to either contact a local recruiter or visit our careers sites to learn more and ultimately apply Decentralized/Hybrid Approach  Corporate Strategy  Local implementation3
  • 4. Enterprise Recruitment Social Media Strategy How does Enterprise reach these goals?  By starting and continuing conversations through our careers’ social media channels.  With the assistance of: Talent Acquisition Professionals Social Media Ambassador group Operational employees Candidates4
  • 5. Social Media Strategy5
  • 6. Facebook• Facebook.com/EnterpriseManagementTrainingProgram o Global page o Timeline format o Careers Tile o Consistent updates with unique, varied content o Global content for all countries of operations o Geo-targeted updates for local informationo Facebook.com/Enterprise Rent-A-Car Jobs Europe o Local page for Europe o Content specific to Europe 6
  • 7. Facebook-Corporate Content Creation Timeline format Status updates following 5 themes Fan interaction Video content Photos7
  • 8. Facebook: Local8
  • 9. Facebook9
  • 10. Twitter-Corporate@GoEnterprise Mainly used as a site that posts open positions, with hashtagged keywords for search results Jobs drive to specific job openings at Enterprise@EHCareersGO Global careers feed Mainly used to communicate with candidates, retweet relevant content Tweet about all campus visits More informational tweets Connect with Career Centers Retweet your tweets@ERAC_Jobs Local feed for careers in UK and IrelandIndividual recruiter feeds or group feeds 10
  • 11. Twitter-Local11
  • 12. Twitter-LocalSample local information to Tweet: ERP Hires Community Involvement/ Events Group Fun Opportunities Campus visits: Pictures at campus visits Presentations Employee Recognition12
  • 13. LinkedIn• Enterprise Holdings Page  5,500+ followers  No Careers Tab• Enterprise Rent-A-Car Page  21,000 followers  Careers Tab with Banner Ad, YouTube Video, Benefit Information• Working to link pages and create other brand pages13
  • 14. JobMagic iCIMS product Sync to Facebook, Twitter and LinkedIn Profiles Available to all employees Set up auto job posts for each site Sources ERP hire to the referring employee14
  • 15. JobMagic: Share Jobs  Can designate post frequency by site  Can manually post jobs  JobMagic is an alternative that has no cost  Available to all employees15
  • 16. YouTubeYoutube.com/user/EnterpriseRAC  Primarily a corporate channel, not just recruitment-specific  Some recruitment-specific videos are posted, however  Videos are posted on Facebook, LinkedIn, Career Site and more16
  • 17. Enterprise – GlassdoorEnhanced Employer Profile Detailed Company Information Videos and Photos Job Postings Social Media Feeds Reviews from former and current employees17
  • 18. Additional ResourcesOn-Campus: Encourage students and candidates to become a fan of the page QR codes, career fairs materials/conversations, career center offices presentations and interviews Stay Connected display includes our Careers Facebook and Twitter QR Codes and personal QR Codes to TA LinkedIn and Twitter profiles Use Careers Facebook QR codes at the end of presentations to connect with students18
  • 19. Thank you! Marie Artim Vice President, Talent Acquisition Enterprise Holdings Marie.M.Artim@ehi.com @MArtimEHI Linkedin.com/in/marieartim19