Your SlideShare is downloading. ×
  • Like
Developing and Implementing a Social Media Strategy With a Decentralized Talent Acquisition Team (Marie Atrim)
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Developing and Implementing a Social Media Strategy With a Decentralized Talent Acquisition Team (Marie Atrim)


Presentation from ERE Recruiting Conference by Marie Atrim

Presentation from ERE Recruiting Conference by Marie Atrim

Published in Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide
  • + Athlete stats


  • 1. Developing and Implementing a Social Media Strategy With a Decentralized Talent Acquisition Team
  • 2. 2
  • 3. Overall Recruitment Marketing Strategy Goals  To connect and engage with our candidates  Educate them on our career opportunities  Encourage them to either contact a local recruiter or visit our careers sites to learn more and ultimately apply Decentralized/Hybrid Approach  Corporate Strategy  Local implementation3
  • 4. Enterprise Recruitment Social Media Strategy How does Enterprise reach these goals?  By starting and continuing conversations through our careers’ social media channels.  With the assistance of: Talent Acquisition Professionals Social Media Ambassador group Operational employees Candidates4
  • 5. Social Media Strategy5
  • 6. Facebook• o Global page o Timeline format o Careers Tile o Consistent updates with unique, varied content o Global content for all countries of operations o Geo-targeted updates for local informationo Rent-A-Car Jobs Europe o Local page for Europe o Content specific to Europe 6
  • 7. Facebook-Corporate Content Creation Timeline format Status updates following 5 themes Fan interaction Video content Photos7
  • 8. Facebook: Local8
  • 9. Facebook9
  • 10. Twitter-Corporate@GoEnterprise Mainly used as a site that posts open positions, with hashtagged keywords for search results Jobs drive to specific job openings at Enterprise@EHCareersGO Global careers feed Mainly used to communicate with candidates, retweet relevant content Tweet about all campus visits More informational tweets Connect with Career Centers Retweet your tweets@ERAC_Jobs Local feed for careers in UK and IrelandIndividual recruiter feeds or group feeds 10
  • 11. Twitter-Local11
  • 12. Twitter-LocalSample local information to Tweet: ERP Hires Community Involvement/ Events Group Fun Opportunities Campus visits: Pictures at campus visits Presentations Employee Recognition12
  • 13. LinkedIn• Enterprise Holdings Page  5,500+ followers  No Careers Tab• Enterprise Rent-A-Car Page  21,000 followers  Careers Tab with Banner Ad, YouTube Video, Benefit Information• Working to link pages and create other brand pages13
  • 14. JobMagic iCIMS product Sync to Facebook, Twitter and LinkedIn Profiles Available to all employees Set up auto job posts for each site Sources ERP hire to the referring employee14
  • 15. JobMagic: Share Jobs  Can designate post frequency by site  Can manually post jobs  JobMagic is an alternative that has no cost  Available to all employees15
  • 16.  Primarily a corporate channel, not just recruitment-specific  Some recruitment-specific videos are posted, however  Videos are posted on Facebook, LinkedIn, Career Site and more16
  • 17. Enterprise – GlassdoorEnhanced Employer Profile Detailed Company Information Videos and Photos Job Postings Social Media Feeds Reviews from former and current employees17
  • 18. Additional ResourcesOn-Campus: Encourage students and candidates to become a fan of the page QR codes, career fairs materials/conversations, career center offices presentations and interviews Stay Connected display includes our Careers Facebook and Twitter QR Codes and personal QR Codes to TA LinkedIn and Twitter profiles Use Careers Facebook QR codes at the end of presentations to connect with students18
  • 19. Thank you! Marie Artim Vice President, Talent Acquisition Enterprise Holdings @MArtimEHI