Craig Fisher @fishdogs LocaFon Based Services (LBS) • Aka Geo-‐Social Networking • Aka LocaFon Based Social Networking (LBSN) An informaFon and entertainment service, accessible with mobile devices through the mobile network and uFlizing the ability to make use of the geographical posiFon of the mobile device. LBS services can be used in a variety of contexts, such as health, work, personal life, etc. LBS services include services to idenFfy a locaFon of a person or object, such as discovering the nearest banking cash machine or the whereabouts of a friend or employee. LBS services include parcel tracking and vehicle tracking services. LBS can include mobile commerce when taking the form of coupons or adverFsing directed at customers based on their current locaFon. -‐WikipediA
Craig Fisher @fishdogs State of the foursquare NaFon • In 5 years Fme, mobile web will outgrow desktop • Foursquare Valued at $250 Million • 6.5 million users doing 2 million check-‐ins per day. Since incepFon Foursquare has had a whopping 420 million check-‐ins. Their growth during 2010 was 3400% • According to a survey that Appcelerator and IDC conducted, 78% of app developers intend to include "locaFon" / GPS in their upcoming apps.
Craig Fisher @fishdogs LBS RecruiFng Plan • Find, proﬁle, and track candidates • AdverFse openings • Build employment brand through employees
Build list of prospects or referralnetworks from competitors.Note their Foursquare name and TwitterhandleNote times they are on FoursquareNetwork with them and contribute.Do shouts from Foursquare at thosetimes when your list will see them.
Craig Fisher @fishdogs Build Employment Brand Encourage employees to check in with posiFve messages Create a place called “XYX Corp, a Great Place to Work”
Foursquare Support/Foursquare FAQ/Foursquare for Business Are employees eligible for rewards or mayorships? Jake Furst posted this on Aug-‐18 2010 12:11 No!! We encourage managers to idenFfy employees within Foursquare which will prevent them from unlocking rewards at locaFons or the ability to become the mayor. Managers can assign employees to each locaFon by adding them as employees. This process ensures that your employees are properly listed, and prevent them from becoming the mayor or parFcipaFng in oﬀers that are running on Foursquare but only at the venue they are listed as an employee of.