Technology will continue to move at a
rapid pace regardless if you follow
the trends or resist change.
Embracing technology leveraging the
right tools can save time, energy,
costs and increase results.
Resisting too much can leave you
further behind extending the learning
curve but moving ahead without a plan
doesn’t always equate to progress.
By choosing the wrong tools it can be
frustrating, time consuming and a
drain on expenses.
Help you define what the particular
goals and needs are of your
business to implement a strategy
that allows you to quickly recognize,
find and utilize the best pieces of
technology or tools for you.
If everyone used the same tools,
the same way, you would have
the same results.
Get in the mindset to recognize
what you need and avoid being
distracted by shiny new tools.
Goals 1st, Tools 2nd
Main Goal - Match Candidates with Employers
• Find candidates faster.
• Track emails easier.
• Faster way to track contacts.
• Better smart phone for people to access
me outside the office.
What are the essential basics that you
need……phone, computer, ATS?
First determine what you already have,
what’s working or not, then decide
what else you need or where can you
save time or automate.
Who else do you need to consider?
Do you need another piece of
technology or a person?
What is working, why is it working and
how did you choose that item?
• Did someone choose for you?
• Was it the ease of use or implementation?
• What made you choose that over something
• Did you like the color or the buttons on a
What’s not working or can be improved
and again, how did you choose that
• Before replacing, can it be fixed or is there a
complimentary tool to make it work?
• Ask when is the next upgrade?
• Are you sure the technology hasn’t changed –
when is the last time you did training?
what you already have
and already know.
Templates – Type it once then customize
Folders – Action items into folders
Mass Mailings – Email everyone
Filters – Filter directly to a folder or delete
Devote just a few minutes to
see if the application is useful
for your needs.
Everyone’s budget is different. Know what
you are willing to pay for quality.
Free no longer equates to inferior product
however do not be surprised when they
begin to charge.
29.95 vs. 2995.00
Evaluate paid tools with demos or free
trials if possible. Ask for proof,
references, show me.
Free tools/beta versions still ask for a
demo if you see value in the tool.
Negotiate if possible on price and
For paid technology – what is the cost in time
and money down the road switching to
a different vendor?
Break up costs - what is the price for
installation, upgrades, ongoing training or
What is the cost of
implementing versus not implementing?
For purchased software or tools there is
usually a return policy or cancellation period.
Be prepared to have time to implement and
“stress” the system.
Social Media is social and takes time for
updates, policing comments, etc. Before
using what is the time commitment to
Use for websites and searches
If you find one blog you consistently like follow
their Blog Roll. You can always delete later.
Tool : Gist
References: @shally @animal show
Tags: email, social media tracking, lead research, rank contacts
Notes: Bullhorn ATS open API possible 6/10. Gmail & Outlook integration.
**In Beta 2 week idea to implementation.** Greg – Lafayette Hill, PA &
Photographer. Slowing the system 3/10 better 5/10 – more?
Set up a second user for projects, testing,
email, 2 RSS Readers, etc. and devote
specific time to accessing each user.
Skill & Comfort Level
Think about whether you are going to be
comfortable with your skill level and
knowledge to utilize each new tool.
Who is going to be using the tool, what is
their skill level?
Get others involved on your team.
• Form a Committee
Again, rely on your trusted network for
support and information.
Why Social Media?
Again, what are your goals?
Social Media has many uses.
• Find candidates, clients or leads
• Information Source
• Place to test out marketing or get feedback
Getting Your Feet Wet
Again, reduce the learning curve.
Don’t dive in, wade, use caution, get to know
the community and rules first. Do not
Be sure you are going to use the tool before
inviting your whole network.
Is this a username
I will use in 2 years?
Is the username.com