Is Your Job Ad Telling the Right
Story
ERE
April 10, 2014
• 16+ years as an IT Recruiter
• Author of Minnesota Headhunter blog
• Frequent local and national speaker on Recruiting/H...
#erewebinar
@ere_net
@MNHeadhunter
Think about your internal job posts…
And your external job ads…
Do you like them?
Or do they suck?
What story are you telling?
Action, comedy, drama…
documentary…
Boring?
Do some competitive research…
Google Analytics: career page visits, job post views,
applications
How many seconds is someone looking at your job
post?
Have a conversation with your Hiring Managers
Do you need Superman… Clark Kent… Jimmy Olson?
Have your staff, those doing the job look at the post
A/B Testing
Sr Talent Acquisition Partner III
Or
Senior Recruiter
Sftw Mgr #214501
Nerdery
Target
Amazon
Mobile Realty Apps
Clockwork
The legal stuff… 20 lbs, sit, stand
Internal Job Post vs External Ad
Video, photos and infographics
Digi-Key
Target
Lifetouch
Are the job boards dead?
Thank You!
Is Your Job Ad Telling the Right Story?
Is Your Job Ad Telling the Right Story?
Is Your Job Ad Telling the Right Story?
Is Your Job Ad Telling the Right Story?
Is Your Job Ad Telling the Right Story?
Is Your Job Ad Telling the Right Story?
Is Your Job Ad Telling the Right Story?
Is Your Job Ad Telling the Right Story?
Is Your Job Ad Telling the Right Story?
Is Your Job Ad Telling the Right Story?
Is Your Job Ad Telling the Right Story?
Is Your Job Ad Telling the Right Story?
Is Your Job Ad Telling the Right Story?
Is Your Job Ad Telling the Right Story?
Is Your Job Ad Telling the Right Story?
Is Your Job Ad Telling the Right Story?
Is Your Job Ad Telling the Right Story?
Is Your Job Ad Telling the Right Story?
Is Your Job Ad Telling the Right Story?
Is Your Job Ad Telling the Right Story?
Is Your Job Ad Telling the Right Story?
Is Your Job Ad Telling the Right Story?
Is Your Job Ad Telling the Right Story?
Is Your Job Ad Telling the Right Story?
Is Your Job Ad Telling the Right Story?
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Is Your Job Ad Telling the Right Story?

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Are your job ads and descriptions falling short on delivering results? Find yourself thinking that job boards just don’t work? Whoa – hold on a minute! Join Paul DeBettignies, the “Minnesota Headhunter”, for this complimentary one hour webinar, sponsored by BirdDog, and he will show you how to take your blasé copy and turn it into a winning job ad, how to maximize the tools job boards offer, how to measure your results, and much more. Whether you recruit in a highly competitive arena, like IT or healthcare, or a super small niche, Paul’s going to share tidbits that will improve your recruiting results. Stop creating lackluster job ads! After spending an hour with Paul, you’ll understand the importance of adding video – and how to do it – along with many more tips to take right back to your desk to immediately improve results. Sign up now!

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Is Your Job Ad Telling the Right Story?

  1. 1. Is Your Job Ad Telling the Right Story ERE April 10, 2014
  2. 2. • 16+ years as an IT Recruiter • Author of Minnesota Headhunter blog • Frequent local and national speaker on Recruiting/HR, Career and Social Media topics • Co-Founder and Advisory Board of Minnesota Recruiters • Active in the Minneapolis & St Paul technology, marketing and social media community as a sponsor, volunteer & mentor
  3. 3. #erewebinar @ere_net @MNHeadhunter
  4. 4. Think about your internal job posts…
  5. 5. And your external job ads…
  6. 6. Do you like them?
  7. 7. Or do they suck?
  8. 8. What story are you telling?
  9. 9. Action, comedy, drama…
  10. 10. documentary…
  11. 11. Boring?
  12. 12. Do some competitive research…
  13. 13. Google Analytics: career page visits, job post views, applications
  14. 14. How many seconds is someone looking at your job post?
  15. 15. Have a conversation with your Hiring Managers
  16. 16. Do you need Superman… Clark Kent… Jimmy Olson?
  17. 17. Have your staff, those doing the job look at the post
  18. 18. A/B Testing Sr Talent Acquisition Partner III Or Senior Recruiter
  19. 19. Sftw Mgr #214501
  20. 20. Nerdery
  21. 21. Target
  22. 22. Amazon
  23. 23. Mobile Realty Apps
  24. 24. Clockwork
  25. 25. The legal stuff… 20 lbs, sit, stand
  26. 26. Internal Job Post vs External Ad
  27. 27. Video, photos and infographics
  28. 28. Digi-Key
  29. 29. Target
  30. 30. Lifetouch
  31. 31. Are the job boards dead?
  32. 32. Thank You!
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