Morit RozenCEO – HRD – Recruiting Training, Israel       © All rights reserved to HRD Recruiting Training LTD.
•  BA in Psychology, MA in Criminology•  9 Years in Intel Fab18 – Israel   –  Leading different HR teams including Recruit...
cc: Col&Tasha                   © All rights reserved to HRD Recruiting Training LTD.
•  A live community with thousands of professional   Recruiters and HR/Recruiting managers•  Ready to learn from us about ...
Recruit from the      Give the community                        Create a community  community             value (ideas,   ...
•  Sourcing is harder than ever•  Gen Y expects us to reach them (personally)•  Companies branding built on social network...
cc: PicFactory   © All rights reserved to HRD Recruiting Training LTD.
© All rights reserved to HRD Recruiting Training LTD.
•  Some Direct Marketing methods are   already deployed by organizations•  In business – dramatic changes in sales   using...
Businesses communicate straight to the    consumer/business (not through      “typical” advertising media)         © All r...
Recruiters communicate straight to the    candidate (not through “typical”           advertising media)         © All righ...
© All rights reserved to HRD Recruiting Training LTD.
© All rights reserved to HRD Recruiting Training LTD.
cc: HikingArtist.com   © All rights reserved to HRD Recruiting Training LTD.
© All rights reserved to HRD Recruiting Training LTD.
© All rights reserved to HRD Recruiting Training LTD.   cc: Koshyk
Jobs                                   Supplier© All rights reserved to HRD Recruiting Free information                   ...
© All rights reserved to HRD Recruiting Training LTD.
© All rights reserved to HRD Recruiting Training LTD.
© All rights reserved to HRD Recruiting Training LTD.
Using surveys to getto know yourpotential candidates© All rights reserved to HRD Recruiting Training LTD.
•  Who they are•  What are they interested in in their “pre-   employment” years•  What are their needs•  What information...
Build the base to add                                                potential candidates                                 ...
© All rights reserved to HRD Recruiting Training LTD.
Status erase copy      links % open         number;     number                       clicked              opened      sent...
•  Enables us to keep an ongoing relationship   with interested future potential candidates•  Focus on relevant interested...
Share the knowledge to gain trust andfollowers  form the population you’re     searching  Hire upon need       © All rig...
•  Professional Leader•  Source of information in a specific area•  Ongoing contact with potential candidates•  Legitimate...
A group of people                         connected to                        one another,                          a lead...
Lead the community of potential    future candidates by sharinginformation in one professional area        © All rights re...
© All rights reserved to HRD Recruiting Training LTD.
•  Writing in a way that considers the   readers’ interests and needs•  Personalizing•  Inviting interaction•  Driving the...
•  If you want to skyrocket your income to six figures faster than   you ever dreamed possible, this could be the lucky br...
•  Subject: Dan, If there’s another one like   you I want to meet him  – Hey Dan,  – What I wrote in the subject is true: ...
© All rights reserved to HRD Recruiting Training LTD.
cc: The Pug Father   © All rights reserved to HRD Recruiting Training LTD.
© All rights reserved to HRD Recruiting Training LTD.
Hi guys,Im extremely pleased to announce that the above iPad is just aCV away from you…! Starting today (October 19th), an...
•  The different marketing steps are aimed at   preparing the candidates•  Earning the “right to sell” the position as a  ...
1.  Decide on your organization’s focus niche2.  Understand what interests your potential    candidates3.  Create a “tribe...
Questions?© All rights reserved to HRD Recruiting Training LTD.
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Implementing Direct Marketing Strategies In the Recruiting World

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Session from the ERE Expo Spring 2011, presented by Morit Rozen

Published in: Business, News & Politics
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Implementing Direct Marketing Strategies In the Recruiting World

  1. 1. Morit RozenCEO – HRD – Recruiting Training, Israel © All rights reserved to HRD Recruiting Training LTD.
  2. 2. •  BA in Psychology, MA in Criminology•  9 Years in Intel Fab18 – Israel –  Leading different HR teams including Recruiting –  Hired 1500 employees in under 2 years•  July 2005 formed HRD: Today the leading Recruiting Consulting and Training company in Israel © All rights reserved to HRD Recruiting Training LTD.
  3. 3. cc: Col&Tasha © All rights reserved to HRD Recruiting Training LTD.
  4. 4. •  A live community with thousands of professional Recruiters and HR/Recruiting managers•  Ready to learn from us about recruiting•  Eager to engage with us and with each other•  Permanent “flow” of HR/Recruiting candidates © All rights reserved to HRD Recruiting Training LTD.
  5. 5. Recruit from the Give the community Create a community community value (ideas, focused on one information) professional niche © All rights reserved to HRD Recruiting Training LTD.
  6. 6. •  Sourcing is harder than ever•  Gen Y expects us to reach them (personally)•  Companies branding built on social networks•  Global Market Returns to Pre-Crisis Ratios•  Candidates visit your career site once and many times never come back•  Most organizations have no system for keeping in touch with good candidates © All rights reserved to HRD Recruiting Training LTD.
  7. 7. cc: PicFactory © All rights reserved to HRD Recruiting Training LTD.
  8. 8. © All rights reserved to HRD Recruiting Training LTD.
  9. 9. •  Some Direct Marketing methods are already deployed by organizations•  In business – dramatic changes in sales using Direct Marketing•  HRD’s “Frog Leap” using Direct Marketing  “Frog Leap” corp. Recruiting systems © All rights reserved to HRD Recruiting Training LTD.
  10. 10. Businesses communicate straight to the consumer/business (not through “typical” advertising media) © All rights reserved to HRD Recruiting Training LTD.
  11. 11. Recruiters communicate straight to the candidate (not through “typical” advertising media) © All rights reserved to HRD Recruiting Training LTD.
  12. 12. © All rights reserved to HRD Recruiting Training LTD.
  13. 13. © All rights reserved to HRD Recruiting Training LTD.
  14. 14. cc: HikingArtist.com © All rights reserved to HRD Recruiting Training LTD.
  15. 15. © All rights reserved to HRD Recruiting Training LTD.
  16. 16. © All rights reserved to HRD Recruiting Training LTD. cc: Koshyk
  17. 17. Jobs Supplier© All rights reserved to HRD Recruiting Free information Training LTD. in PDF file
  18. 18. © All rights reserved to HRD Recruiting Training LTD.
  19. 19. © All rights reserved to HRD Recruiting Training LTD.
  20. 20. © All rights reserved to HRD Recruiting Training LTD.
  21. 21. Using surveys to getto know yourpotential candidates© All rights reserved to HRD Recruiting Training LTD.
  22. 22. •  Who they are•  What are they interested in in their “pre- employment” years•  What are their needs•  What information interests them professionally•  What bothers them•  What would they be happy to read about•  What forums do they attend © All rights reserved to HRD Recruiting Training LTD.
  23. 23. Build the base to add potential candidates value in the specific niche you chosecc: HikingArtist.com © All rights reserved to HRD Recruiting Training LTD.
  24. 24. © All rights reserved to HRD Recruiting Training LTD.
  25. 25. Status erase copy links % open number; number clicked opened sent focus © All rights reserved to HRD Recruiting Training LTD.
  26. 26. •  Enables us to keep an ongoing relationship with interested future potential candidates•  Focus on relevant interested candidates•  Easier process targeting passive candidates cc: photosteve101 to HRD Recruiting Training LTD. © All rights reserved
  27. 27. Share the knowledge to gain trust andfollowers  form the population you’re searching  Hire upon need © All rights reserved to HRD Recruiting Training LTD.
  28. 28. •  Professional Leader•  Source of information in a specific area•  Ongoing contact with potential candidates•  Legitimate connection with passive candidates•  Earning the “right to sell” / “right to offer (a position)” © All rights reserved to HRD Recruiting Training LTD.
  29. 29. A group of people connected to one another, a leader, and an idea© All rights reserved to HRD Recruiting Training LTD.
  30. 30. Lead the community of potential future candidates by sharinginformation in one professional area © All rights reserved to HRD Recruiting Training LTD.
  31. 31. © All rights reserved to HRD Recruiting Training LTD.
  32. 32. •  Writing in a way that considers the readers’ interests and needs•  Personalizing•  Inviting interaction•  Driving them to action © All rights reserved to HRD Recruiting Training LTD.
  33. 33. •  If you want to skyrocket your income to six figures faster than you ever dreamed possible, this could be the lucky break youve been waiting for!•  Glazer-Kennedy Insiders Circle, the worlds most respected information marketing firm needs a top-notch Affiliate Manager. This is the opportunity of a lifetime and youll be working with some of the biggest and best affiliates to grow your income.•  You might be the person we are seeking if youre willing to...•  Work your butt off - Let us warn you... youll be locating, recruiting, managing and cajoling affiliates until your fingers are sore, your voice is hoarse, and then youll need to do it some more. Its not easy. © All rights reserved to HRD Recruiting Training LTD.
  34. 34. •  Subject: Dan, If there’s another one like you I want to meet him – Hey Dan, – What I wrote in the subject is true: I am looking for someone with your knowledge and background, and if you know such a person, I want to meet him/her! © All rights reserved to HRD Recruiting Training LTD.
  35. 35. © All rights reserved to HRD Recruiting Training LTD.
  36. 36. cc: The Pug Father © All rights reserved to HRD Recruiting Training LTD.
  37. 37. © All rights reserved to HRD Recruiting Training LTD.
  38. 38. Hi guys,Im extremely pleased to announce that the above iPad is just aCV away from you…! Starting today (October 19th), and for alimited time only (until Nov. 7th), Kenshoo will happily give outan iPad* to whoever refers a new employee to the company.Kenshoos Employee Referral Program includes all positions atthis time (this may change with prior notice). The current openpositions list is attached for your HRD Recruiting Training LTD. © All rights reserved to convenience.
  39. 39. •  The different marketing steps are aimed at preparing the candidates•  Earning the “right to sell” the position as a preferred employer cc: René Ehrhardt © All rights reserved to HRD Recruiting Training LTD.
  40. 40. 1.  Decide on your organization’s focus niche2.  Understand what interests your potential candidates3.  Create a “tribe” of potential candidates4.  Share information with the group5.  Create Mailing lists6.  Invest time in your copy writing7.  Make sure to call on immediate action © All rights reserved to HRD Recruiting Training LTD.
  41. 41. Questions?© All rights reserved to HRD Recruiting Training LTD.
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