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How to Source Like a Marketer
 

How to Source Like a Marketer

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Presentation from Sourcecon 2010 DC, presented by Kristin Kalscheur

Presentation from Sourcecon 2010 DC, presented by Kristin Kalscheur

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    How to Source Like a Marketer How to Source Like a Marketer Presentation Transcript

    • SOURCECON HOW TO SOURCE LIKE A MARKETER Kristin Kalscheur Waggener Edstrom Worldwide @kkalscheur h+p://www.linkedin.com/in/kris6nkalscheur
    • APPLYING MARKETING PRINCIPLES TO THE SCIENCE OF SOURCING © 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved. 
    • THE 8 P’s OF MARKETING… YOUR JOB/COMPANY AN EVOLUTION OF THE CLASSICAL 4 P’S OF MARKETING
    • PRODUCT COMPANY/JOB © 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved. 
    • PRICE COMPENSATION/BENEFITS © 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved. 
    • PLACE LOCATION/MARKET POSITIONING © 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved. 
    • PROMOTION ADVERTISING SPONSORSHIP PUBLIC RELATIONS SPECIAL OFFERS VIRAL MARKETING © 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved. 
    • PEOPLE FIRST IMPRESSION AND FACE OF THE COMPANY © 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved. 
    • PROCESS SOURCING SCREENING TRAVEL COORDINATION INTERVIEW SCHEDULING NEGOTIATION OFFER © 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved. 
    • PACKAGING TANGIBLE EVIDENCE OF COMPANY CULTURE AND CANDIDATE FIT © 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved. 
    • PREDICTABILITY RELIABLE CANDIDATE EXPERIENCE © 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved. 
    • Process Special Offers Packaging Benefits PACKAGING Compensation Company Promotion PROCESS Passive Predictability PROMOTION People Market Positioning Reliable Candidate Experience Place PREDICTABILITY Predictability Location Viral Marketing PEOPLE Price PLACE Advertising Sponsorship Active Product PRICE PRODUCT Public Relations © 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved. 
    • KNOW YOUR CUSTOMER COLLECT CANDIDATE INFORMATION NAME, TITLE, COMPANY LOCATION/OPENNESS TO RELOCATION CAREER GOALS HOW OFTEN TO KEEP IN TOUCH, AND VIA WHAT METHOD © 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved. 
    • CANDIDATE DIFFERENTIATION UNDERSTAND WHO YOUR CANDIDATES ARE LEARN ABOUT THEM PROVIDE RELEVANT VALUE TO THEM © 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved. 
    • QUALITY CANDIDATES MAXIMIZE THE RIGHT TYPE OF CANDIDATE © 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved. 
    • TRANSACTION BUYERS VS. RELATIONSHIP BUYERS © 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved. 
    • HOW DO YOU BUILD LONG-TERM RELATIONSHIPS? PROVIDE RELEVANT VALUE © 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved. 
    • JOB/COMPANY DIFFERENTIATION YOUR RELATIONSHIP WITH YOUR EMPLOYEES, CANDIDATES AND PROSPECTS IS YOUR EMPLOYMENT BRAND PERCEPTION = REALITY © 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved. 
    • CANDIDATE LIFETIME VALUE DECREASE COST PER HIRE STAY IN CONTACT ENCOURAGE CANDIDATE REFERRALS © 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved. 
    • KNOW YOUR CANDIDATE © 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved. 
    • CANDIDATE CLASSIFICATION CONVERT LEADS INTO EMPLOYEES © 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved. 
    • REWARD LOYALTY CANDIDATES WILL BE LOYAL TO YOU BECAUSE IT HELPS THEM, NOT BECAUSE IT HELPS YOU © 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved. 
    • AVOID THE DROP-OFF SPOT © 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved. 
    • PLANNING RESULTS MARKETING IS THE STRATEGIC PART OF BUSINESS. IN COMPARING MARKETING TO SOURCING, WE ARE REMINDED ONCE AGAIN WHY A TOOL OR PRODUCT CANNOT REPLACE A GOOD SOURCER WHO KNOWS WHEN TO GET IN TOUCH, WHEN TO STAY IN TOUCH, AND WHEN TO ACT ON THE RELATIONSHIP.
    • THANK YOU Kristin Kalscheur Waggener Edstrom Worldwide @kkalscheur h+p://www.linkedin.com/in/kris6nkalscheur © 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved.