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Global "Trust" - Sourcing Across Multiple Cultures
 

Global "Trust" - Sourcing Across Multiple Cultures

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Presentation from Sourcecon 2012 in Atlanta, presented by Adam Lawrence.

Presentation from Sourcecon 2012 in Atlanta, presented by Adam Lawrence.

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    Global "Trust" - Sourcing Across Multiple Cultures Global "Trust" - Sourcing Across Multiple Cultures Presentation Transcript

    • Trust
    • Three Categories of Trust Government (national & economic) Organizational (brand) Individual (relationship)
    • Francis Fukuyama
    • Fukuyama’s Theory:On a macro level societies can be divided into two categories:low trust and high trust:
    • Fukuyama’s Theory:
    • Trust, Business, & GlobalizationGlobalization depends upon well regulated markets--the ruleof law High Levels of Weak Property Corruption Rights, Unenforceable Unfair Legal Contracts SystemThese factors make businesses less willing to invest in acountry--and works against globalization
    • Global Corruption Source: Transparency International
    • The Inequality Trap
    • The Inequality TrapThe stability of trust, corruption, and inequality--and the stronginterconnections among them suggests that it will not be easyto build up trust or to end corruptionTo build trust, we need to focus on two key issues:
    • Inequality Globally Source: UN Human Development Report
    • The Rise and Fall of a ComputerEmpire 1980s - Wang annual sales 1990 - Dr. Wang dies reached $3 billion with and his son Fred 33,000 employees takes over as CEO 1951 - Dr An Wang founded 1992 - Wang files for bankruptcy
    • “Trusters” InnovateMore trusting countries are considerably more likely tobe innovative
    • “Trusters” Embrace Technology
    • Organizational (Brand)Trust
    • Brand Trust & ReputationCompanies spend substantial amounts of money to get yourattention and gain your trust
    • Social MediaIn the world of social media = Trust
    • Corporations Don’t Always Get ItRightThe Coca-Cola name in China was first read as “Kekoukela“,meaning “Bite the wax tadpole” or “female horse stuffed withwax”, depending on the dialect Pepsi’s “Come Alive With the Pepsi” translated into “Pepsi Brings Your Ancestors Back From the Grave” in Chinese
    • Sometimes things go terribly wrong
    • Individual (Relationship)Trust
    • The Circle of Trust
    • Personal Communication
    • What’s Really Happening When WeCommunicate?
    • EVP Around the WorldTop 3 Attributes
    • To Build Trust Deliver results “Do what you say” Act Selflessly Exceed Act Consistently Expectations
    • The Dumb Tax
    • Parting Thoughts Don’t Rush In Do Your Homework Embrace and Celebrate the Differences Adapt
    • THANK YOU!
    • APPENDIX
    • http://www.globaltalentbarometer.com
    • Wanted Analytics www.wantedanalytics.com
    • Culture Wizard http://rw-3.com
    • The Speed of Trust