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Culture Branding

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ERE Webinar from 8/24/11 presented by Michael Long.

ERE Webinar from 8/24/11 presented by Michael Long.

Published in: Business, Technology

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Transcript

  • 1. Culture BrandWednesday, August 24, 2011
  • 2. Wednesday, August 24, 2011
  • 3. Michael Long Head of Culture BrandingWednesday, August 24, 2011
  • 4. Family @Kelly_Long @Sophie_LongWednesday, August 24, 2011
  • 5. The Red Recruiter @TheRedRecruiterWednesday, August 24, 2011
  • 6. Wednesday, August 24, 2011
  • 7. Wednesday, August 24, 2011
  • 8. @pmnormanWednesday, August 24, 2011
  • 9. The TheoryWednesday, August 24, 2011
  • 10. Boat TalentWednesday, August 24, 2011
  • 11. Iceberg Corporate CultureWednesday, August 24, 2011
  • 12. Balloons PerspectivesWednesday, August 24, 2011
  • 13. Wednesday, August 24, 2011
  • 14. Wednesday, August 24, 2011
  • 15. ???Wednesday, August 24, 2011
  • 16. Expectations have changedWednesday, August 24, 2011
  • 17. Wednesday, August 24, 2011
  • 18. Wednesday, August 24, 2011
  • 19. How?Wednesday, August 24, 2011
  • 20. Past Profiles Present Core Events Cool Values StuffWednesday, August 24, 2011
  • 21. Real-time brandWednesday, August 24, 2011
  • 22. What should they expect?Wednesday, August 24, 2011
  • 23. Who should they expect?Wednesday, August 24, 2011
  • 24. Wednesday, August 24, 2011 Culture
  • 25. CultureWednesday, August 24, 2011
  • 26. CultureWednesday, August 24, 2011
  • 27. ! !! CultureWednesday, August 24, 2011
  • 28. Wednesday, August 24, 2011
  • 29. Wednesday, August 24, 2011
  • 30. Wednesday, August 24, 2011
  • 31. The PracticeWednesday, August 24, 2011
  • 32. rackertalent.comWednesday, August 24, 2011
  • 33. Wednesday, August 24, 2011
  • 34. Wednesday, August 24, 2011
  • 35. 42 Contributors 4 ContinentsWednesday, August 24, 2011
  • 36. Wednesday, August 24, 2011
  • 37. Wednesday, August 24, 2011
  • 38. Wednesday, August 24, 2011
  • 39. Wednesday, August 24, 2011
  • 40. Wednesday, August 24, 2011
  • 41. Wednesday, August 24, 2011
  • 42. Wednesday, August 24, 2011
  • 43. Wednesday, August 24, 2011
  • 44. A! + ScienceWednesday, August 24, 2011
  • 45. A! + Science Racker Talent Rich Content Personality Flexibility Social FriendlyWednesday, August 24, 2011
  • 46. A! + Science Racker Talent Jobs2Web Rich Content SEO Personality Community Flexibility Tracking Social Friendly Ad SpendWednesday, August 24, 2011
  • 47. Wednesday, August 24, 2011
  • 48. Wednesday, August 24, 2011
  • 49. Blog Post Jobs coded to Jobs2Web Culture Content Social Sharing 110 “Likes”Wednesday, August 24, 2011
  • 50. Wednesday, August 24, 2011
  • 51. The ResultsWednesday, August 24, 2011
  • 52. Wednesday, August 24, 2011
  • 53. 3/2010 - 3/2011Wednesday, August 24, 2011
  • 54. 3/2010 - 3/2011 15k - 70k visitors per monthWednesday, August 24, 2011
  • 55. 3/2010 - 3/2011 15k - 70k visitors per month 70000 52500 35000 17500 0 2010 Monthly Visitors 2011Wednesday, August 24, 2011
  • 56. 3/2010 - 3/2011 15k - 70k visitors per monthWednesday, August 24, 2011
  • 57. Annual TrendWednesday, August 24, 2011
  • 58. Annual Trend 180,000 vs. 840,000Wednesday, August 24, 2011
  • 59. Annual Trend 180,000 vs. 840,000 LaredoWednesday, August 24, 2011
  • 60. Annual Trend 180,000 vs. 840,000 El Paso Laredo Corpus ChristiWednesday, August 24, 2011
  • 61. Talent Community 23,391Wednesday, August 24, 2011
  • 62. Wednesday, August 24, 2011
  • 63. Wednesday, August 24, 2011
  • 64. Hires 186 tracked through Jobs2WebWednesday, August 24, 2011
  • 65. Hires 186 tracked through Jobs2Web Career Site = 110 or 59%Wednesday, August 24, 2011
  • 66. Hires 186 tracked through Jobs2Web Career Site = 110 or 59% Job Aggregators = 8 or 4%Wednesday, August 24, 2011
  • 67. Hires 186 tracked through Jobs2Web Career Site = 110 or 59% Job Aggregators = 8 or 4% Search Engines = 7 or 4%Wednesday, August 24, 2011
  • 68. Hires 186 tracked through Jobs2Web Career Site = 110 or 59% Job Aggregators = 8 or 4% Search Engines = 7 or 4% Email Campaigns = 5 or 3%Wednesday, August 24, 2011
  • 69. Quit popping balloonsWednesday, August 24, 2011
  • 70. Lift your icebergsWednesday, August 24, 2011
  • 71. Lift your icebergsWednesday, August 24, 2011
  • 72. Embrace your Culture BrandWednesday, August 24, 2011
  • 73. Wednesday, August 24, 2011
  • 74. Wednesday, August 24, 2011
  • 75. Yay icebergs!Wednesday, August 24, 2011
  • 76. Thank you!Wednesday, August 24, 2011
  • 77. Contact Information Michael Long Rackspace Hosting email - michael.long@rackspace.com twitter - @theredrecruiter phone - 210.913.1401Wednesday, August 24, 2011