Managing the Madness In Our
      Social Media World
Sourcecon 2010 – Terri Coligan and Gail Houston
                   So...
Key Topics for Today…
  Why  Do We Need a Strategy?
  Our Strategy
  Can We Measure Effectiveness?
  Our Journey… and ...
The World Is Evolving




    Our Social Media Strategy does not replace traditional
            recruiting methods, it co...
We did our research




               Sourcecon 2010   4
Explored the Sites
  Facebook is the largest social network
  Twitter is the fastest growing
  LinkedIn is one of the o...
Site Statistics



                LinkedIn
                60m users                    Facebook
                        ...
User Statistics
    96% of Baby Boomers
     participate in a social
     network

    73% of all Internet users
     ha...
What Do They Want
   To Ask Questions
   And Get Answers
        To Talk
    And Be Heard
       To Learn
     And Explore...
RSS &
                                                                  job                 Wall
                         ...
Our Metrics
     Quantitative Measures                         Qualitative Measures


    Followers
    Fans          Soci...
It Was Overwhelming
so we had to take a step back




                                             Stop
                  ...
Create the Recruiter Brand - Before




                  Sourcecon 2010      12
Create the Recruiter Brand - After




                   Sourcecon 2010    13
Build Your Network


   Cox · Candidate Generation Recruiter
   Intuit · www.intuitcareers.com
   415.681.3665 (direct/fax...
Learn How and What To Post
                     Before                                                  After
    It’s ta...
Utilizing 3rd Party Technology
             To Save Time




8                 Sourcecon 2010     16
xobni




        17
LinkUp - Automate Job Postings




               Sourcecon 2010    18
Social Network Automation
Proceed With Caution
  Facebook




 Knowledge of Site Integration Is Critical
                 ...
Tools Within LinkedIn
                                LinkedIn Outlook
                                 Toolbar
         ...
Tools Within Facebook
                                  Connect Facebook to
             Use                   Twitter (p...
Tools Within Twitter
                                        www.twittergrader.com –
                                    ...
Monitor Our Brand
    Google Alerts                     Indeed




     Yahoo Alerts
                                     ...
3rd Party Application Tools




                   Sourcecon 2010   24
Tweetdeck/jobdeck.com




            Sourcecon 2010   25
Hootsuite.com




                Sourcecon 2010   26
Ping.fm




          Sourcecon 2010   27
3rd Party Application Comparison
Product                                www.hootsuite.com                www.ping.fm      ...
Follow Intuit Careers
    Twitter - @intuitcareers
    LinkedIn –
     http://www.linkedin.com/groups?home=&gid=2435394
...
Appendix
    Research Sites:
       www.slideshare.net
       www.youtube.com
       www.squidoo.com
       www.ehow....
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Managing Social Media Madness

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Terri Coligan and Gail Houston's presentation from Sourceon 2010.

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Managing Social Media Madness

  1. 1. Managing the Madness In Our Social Media World Sourcecon 2010 – Terri Coligan and Gail Houston Sourcecon 2010 1
  2. 2. Key Topics for Today…   Why Do We Need a Strategy?   Our Strategy   Can We Measure Effectiveness?   Our Journey… and Learnings   Technology to Start Your Journey Sourcecon 2010 2
  3. 3. The World Is Evolving Our Social Media Strategy does not replace traditional recruiting methods, it compliments it Sourcecon 2010 3
  4. 4. We did our research Sourcecon 2010 4
  5. 5. Explored the Sites   Facebook is the largest social network   Twitter is the fastest growing   LinkedIn is one of the oldest “professional” social networks   Sharing Links is wide spread on all sites   If you share a link on Twitter, about 18 other Twitter users visit that link (e.g. 18 unique visitors/Twitter link posted).   For LinkedIn, eight unique visitors on average click through on a link shared in that network. Social Media is one of the most cost effective ways to reach your targeted audience Sourcecon 2010 5
  6. 6. Site Statistics LinkedIn 60m users Facebook 350m users YouTube 91m daily visitors Twitter 24m users Sourcecon 2010 6
  7. 7. User Statistics   96% of Baby Boomers participate in a social network   73% of all Internet users have one social network   45% of employers research candidates on social networks   73% of executives use social networks to search for jobs Sourcecon 2010 7
  8. 8. What Do They Want To Ask Questions And Get Answers To Talk And Be Heard To Learn And Explore To Engage In Real Conversations With Real People And To Be Influenced But Not Sold To Sourcecon 2010 8
  9. 9. RSS & job Wall post posts Tools for creating the conversation Video Photo Status Tools for creating the buzz updates Email Intuit careers site Events Share Retweet Discussion boards & groups Polls & quizzes Live chat Podcasts Mobile Blogs devices Sourcecon 2010 9
  10. 10. Our Metrics Quantitative Measures Qualitative Measures Followers Fans Social Media Views Members Sites Comments Subscribers Mentions Brand Retweets Applies User Experience Interviews Offers Results Hires Employees Right Talent Participation Business Rates Time Cost Candidate Investment Resources Social Media Metrics Are Evolving Sourcecon 2010 10
  11. 11. It Was Overwhelming so we had to take a step back Stop the Madness Sourcecon 2010 11
  12. 12. Create the Recruiter Brand - Before Sourcecon 2010 12
  13. 13. Create the Recruiter Brand - After Sourcecon 2010 13
  14. 14. Build Your Network Cox · Candidate Generation Recruiter Intuit · www.intuitcareers.com 415.681.3665 (direct/fax) · chris_cox@intuit.com Find Intuit Careers on: LinkedIn · Facebook· Twitter Find Me on: LinkedIn · Face book· Twitter 14
  15. 15. Learn How and What To Post Before After   It’s tax time. Need help? TurboTax Tweets   Do you want to be part of a team that has Tax and Tech Answers on Twitter embraced social media? Intuit has a @TeamTurboTax. http://bit.ly/bjxrbB cross functional team that is engaging their customers on Twitter @TeamTurboTax to answer tax questions. Follow them to see what cool things they are doing to support our customers and check out http://www.intuitcareers.com to join the fun!   For the Consumer Group’s iPhone   Did you know: Engineers at Intuit created application TaxCaster Mobile, life is good one of iPhones most popular at the top applications, TaxCaster, during the Consumer Group’s first Idea Jam. Check out www.intuitcareers.com to see what other ingenious applications our engineers are working on and how you can be innovative at Intuit, too.   Google list job with Star Trek- like   Intuit is on the cutting edge of technology mission and has teams dedicated to finding emerging technologies. Check out this ComputerWorld magazine article and learn more about innovation at Intuit.   CNN Money 20 Best Money Websites   CNN Money 20 Best Money Web Sites http://bit.ly/9NphhE Want to b proud of your company too? We're hiring Cloud & UI Architects; and more. Sourcecon 2010 15
  16. 16. Utilizing 3rd Party Technology To Save Time 8 Sourcecon 2010 16
  17. 17. xobni 17
  18. 18. LinkUp - Automate Job Postings Sourcecon 2010 18
  19. 19. Social Network Automation Proceed With Caution Facebook Knowledge of Site Integration Is Critical 19
  20. 20. Tools Within LinkedIn   LinkedIn Outlook Toolbar   LinkedIn Browser Toolbar   Build Your LinkedIn Network   Connect LinkedIn to your Twitter account/s   Create your LinkedIn Public Profile Sourcecon 2010 20
  21. 21. Tools Within Facebook   Connect Facebook to Use Twitter (personal and Keywords pages – under applications tab)   Fb140 – Friends on Twitter   Use privacy settings to allow applicants to see who you work for Sourcecon 2010 21
  22. 22. Tools Within Twitter   www.twittergrader.com – find top 100   www.tweetlater.com – schedule tweets   www.tweetbeep.com – set up alerts   www.twitterfeed.com – set up RSS feeds to Use twitter keywords   www.tweetstats.com – Title / see your tweet stats Company Post open   www.tweetfunnel.com – positions approve tweets Sourcecon 2010 22
  23. 23. Monitor Our Brand Google Alerts Indeed Yahoo Alerts Glass Door Sourcecon 2010 23
  24. 24. 3rd Party Application Tools Sourcecon 2010 24
  25. 25. Tweetdeck/jobdeck.com Sourcecon 2010 25
  26. 26. Hootsuite.com Sourcecon 2010 26
  27. 27. Ping.fm Sourcecon 2010 27
  28. 28. 3rd Party Application Comparison Product  www.hootsuite.com  www.ping.fm  www.tweetdeck.com/jobdeck  Linkedin  Y  Y  Y  Linkedin Groups  N  N  N  Facebook Personal Profile  Y  Y  Y  Facebook Fan Page  Y  Y  N  My Space / Foursquare  Y / Y  Y / Y  Y / Y  Ping.fm  Y  N/A  N  Wordpress  Y  Y  N  Yammer  N  Y  N  Twitter  Y  Y  Y  Multi Twitter Profile  Y  N  Y  Multi Editor  Y  N  Y  Scheduled Tweets  Y  N  not yet  Create groups  N  Y  N  Import twitter list  Y  N  Y  Multi column views  Y  N  Y  Mobile  Y  Y  Y  RSS Feeds  Y  N – use twitterfeeder  Y  Manage your brand  Y  N  Y  Ease of Use  EASY  EASY  EASY   Twitter Counter  N  N  Y  Multi Language  N  N  Y  Select shorten URL service  Y  Y  Y  Tweet Photo  N  N  Y  Retweet  Y  N  Y  Manage corp brand  Y  N  Y  Manage Public &Private Twitter List  Y  N  Y  Twitter Job Search  N  N  Y  Email from TD to Linkedin  N  N  Y  Send message to Twitter List N  N  Y  Sourcecon 2010 28
  29. 29. Follow Intuit Careers   Twitter - @intuitcareers   LinkedIn – http://www.linkedin.com/groups?home=&gid=2435394   Facebook – www.facebook.com/intuitcareers   YouTube - ww.youtube.com/intuitcareers 8 Sourcecon 2010 29
  30. 30. Appendix   Research Sites:   www.slideshare.net   www.youtube.com   www.squidoo.com   www.ehow.com   www.mashable.com   Training Guides   Facebook Guidebook – http://mashable.com/guidebook/facebook/   Twitter Guidebook – http://mashable.com/guidebook/twitter/   Tweetdeck (Chris Spagnuolo’s EdgeHopper) – http://edgehopper.com/how-to-use-tweetdeck-the-ultimate-twitter-client/   Hootsuite Part 1 (Chris Spagnuolo's EdgeHopper) - http://edgehopper.com/how-to-use-hootsuite-part-1/   Hootsuite Part 2 (Chris Spagnuolo's EdgeHopper)- http://edgehopper.com/how-to-use-hootsuite-part-2/   Ping.fm - http://www.squidoo.com/how-to-use-ping-fm   Digsby - http://www.ehow.com/how_4665630_start-using-digsby.html   Connecting Your LinkedIn Professional Network with Your Outlook Inbox - http://blog.linkedin.com/2010/02/17/linkedin-microsoft-outlook/   Add Video to Linkedin – http://www.youtube.com/watch?v=0rTTbDzGnuw Sourcecon 2010 30

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