Brand Or Be Branded

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ERE webinar from 5/27/2009, presented by J.T. O'Donnell.

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Brand Or Be Branded

  1. 1. Brand
or
BE
Branded
 How
to
Leverage
Social
Media
for
Career
Success
 Presented
by
J.T.
O’Donnell
 Please
do
not
reuse
or
distribute
with
out
 consent
form
J.T.
O'Donnell.

  2. 2. Career
Truth
#1:
Brand
or
BE
Branded!

  3. 3. EvoluDon
of
Branding
 1900’s
=
Brand
Awareness
 2000’s
=
Personal
Branding
 •  Features
&
Benefits
 •  Strengths
Assessment
 •  Target
Audience
 •  Bucket
List
 •  MarkeDng
Materials
 •  Career
IdenDty
Materials
 •  PR
Strategy
 •  PB
Strategy

  4. 4. Which
One
Are
You?

  5. 5. And
Now?

  6. 6. And
Now!?!?!?!

  7. 7. Here’s
What
You
Look
Like
to
THEM!

  8. 8. Leverage

&
Showcase
Your
IrresisGble
Strengths!

  9. 9. This
is
a
Test…
 •  Facebook
 •  LinkedIn
 •  TwiSer
 •  Blogging
 •  TweeDng
 •  ReTweeDng
 •  Tweet
Feeding

  10. 10. What’s
On
Your
TOP
FOLD!?
(Let’s
Hope
NOT
This!)

  11. 11. RULE
#1:
Use
Old
English
 • 
Personalize
requests
to
connect.
 • 
Spell
check
and
use
professional
language.

  12. 12. RULE
#2:
Take
It
Slow
 • 
Be
friendly,
not
a
stalker!
 • 
Show
character,
not
desperaDon.

  13. 13. RULE
#3:
Be
Polite
 • 
Earn
invitaDon
to
ask
a
quesDon
or
for
help.
 • 
ADD
VALUE
&
COMPLIMENT!

  14. 14. RULE
#4:
Pick
3
&
Do
Them
Well
 • 
MUST
DO:
LinkedIn
&
Facebook
 • 
HOT
TREND:
TwiSer
 • 
BLOGGING:
Alltop.com

  15. 15. RULE
#5:
Showcase
Your
Brand
(HINT:
Specialize!)
 • 
IdenDfy
2‐3
strengths.
 • 
Sound
byte
your

Career
Story.

  16. 16. RULE
#6:
Quality
&
Consistency
=
Controlled
Chaos
 • 
20

min/day
 • 
5
new/5
old

  17. 17. EXAMPLE
#1:
She’s
the
BEST
Employee
I
NEVER
Met
 • 
Sent
LinkedIn
request.
 • 
Connected
via
e‐mail
&
shared
her
advice
and
promoted
work.
 • 
Sent
in
recommendaDon
on
her
behalf.

  18. 18. EXAMPLE
#2:
RT’d
to
Success!
 • 
Followed
on
TwiSer
&
retweeted
regularly.
 • 
Started
DM
dialog.
 • 
Offered
to
guest
post.

  19. 19. SUMMARY
 •  Brand
or
be
Branded
 •  Follow
6
Rules
to
Success

  20. 20. www.CAREEREALISM.com
 Because
EVERY
Job
is
Temporary
 Customer_Service@careerealism.com


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