Big Data to Big Results - Yoh's Journey
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Big Data to Big Results - Yoh's Journey

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Effectively building and managing an efficient talent sourcing strategy is no small task. Coupled with the rapidly evolving digital landscape and the myriad of recruitment marketing solutions, it can ...

Effectively building and managing an efficient talent sourcing strategy is no small task. Coupled with the rapidly evolving digital landscape and the myriad of recruitment marketing solutions, it can be difficult knowing what mix of resources will provide recruiters with the optimal tools for sourcing success as well as driving a strong return on investment for your business strategies. Faced with this challenge, workforce solutions and staffing company Yoh, A Day & Zimmermann Company, redesigned their online candidate marketing strategies. Cindy Lombardo, Manager, Candidate Marketing, at Yoh, will share their journey which lead not only to big data discoveries that drove radical sourcing strategy modifications, but also learn how the use of this data has consistently had a big results for recruiting efficiencies and ROI.

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Big Data to Big Results - Yoh's Journey Big Data to Big Results - Yoh's Journey Presentation Transcript

  • Big Data, Big Results – Yoh’s Journey Cindy Lombardo: Manager, Candidate Marketing – Yoh, A Day & Zimmermann Company Tiffany Williams: Client Value Manager - SuccessFactors
  • 2 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved. Agenda • Introduction • The Current Talent Marketplace and Evolution of Candidate Marketing • Yoh’s Journey • Journey to Big Results: 2008 – 2012 • Big Results: Present and Future State • How To Start Your Own Journey • Q & A
  • 3 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved. The Race for Talent
  • 4 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved. Race to Talent 2013 Facts: Bersin by Deloitte • 65% of global leaders cite “talent and leadership shortages” as their number one business challenge. • A critical skills shortage exists. Across nine countries surveyed, 43% of employers agreed that they could not find enough skilled entry-level workers. This problem is not likely to be a temporary blip; in fact, it will probably get much worse. • The McKinsey Global Institute estimates that there will be a global shortfall of 85 million high- and middle-skilled workers by 2020. -Bersin by Deloitte July 2013
  • 5 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved. Recruiting Is Changing Power is shifting from the company to the candidate…
  • 6 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved. Trends Driving the Recruiting Market Place 1. Social Recruiting & Employment Branding 2. Mobile 3. Value Based Relationships 1. Big Data= Measurement/ROI 2. Results Oriented 3. Workplace is Vastly Different External Facing Internal Facing
  • 7 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved. Attract talent Select the best Trend: Automation and Optimization of Technology Job Boards Sourcing Tools Head Hunters Campaigns & Events Military & Diversity Mobile & Micro Sites Social Recruiting CRM Referral Tracking Unable to Measure Don’t Know what works Most common Recruiting model today
  • 8 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved. Attract talent directly to you Engage and capture talent inside and out Select the best faster and easier Redefining Recruiting Solutions Measure Know what works
  • 9 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved. Selected Yoh Clients Industry Leading #8 among Top Managed Services Programs #23 among the Largest U.S. Staffing Firms Who is YOH
  • 10 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved. Yoh Sourcing Circa 2008 - The Wild Wild West No Centralized Sourcing Strategy No Diversification of Sourcing Channels Limited Visibility into ROI RESULT = Overspend and Resources Going Dark
  • 11 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved. Yoh Sourcing Circa 2009 -’10: Industrial Revolution Gaining Steam Power … Centralization of Sourcing Strategy Diversification of Sourcing Channels Campaign Tracking Begins … but Manual Labor = Slow speed to market = Wasted resources
  • 12 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved. Yoh Sourcing Circa Late 2010 -’11: Modernization Yoh engages SuccessFactors to help bring Transparency and Automation to both the Sourcing strategy and process Career Site Optimization Recruitment Marketing Platform Advanced Analytics
  • 13 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved. Career Site Optimization with SuccessFactors The Old… And The New!
  • 14 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved. SuccessFactors’ Recruitment Marketing Platform Apply Starts by Days From the Talent Community Membership
  • 15 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved. Data Must Be Meaningful…
  • 16 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved. ATS DataDigital Campaign Data Performance Advanced Analytics: Full Line of Sight Data Allow One to Interpret the Entire Story … Without Full Context, Data Can Be Misleading ``
  • 17 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved. Overall Results of Yoh’s Modern Era with SuccessFactors Measure Attract Capture Interact Yoh’s career site (built and hosted by SuccessFactors) enjoys more than a 200% lift in unique visitor traffic . http://jobs.yoh.com SuccessFactors works with Yoh’s additional technology partners to streamline online applications directly into the ATS. The result - a 350% increase in the number of new candidate files added to the internal database. Via SuccessFactors' Recruitment Marketing platform, Yoh begins developing their Talent Community, seeing over 10,000 new members join monthly. The platform’s automated re-marketing effort drives a significant rate of return applies from members. 85% of career site traffic is directly or indirectly driven by the Recruitment Marketing Platform.
  • 18 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved. Yoh’s Sourcing Circa 2012: Big Data = Big Results Engineering Heath Care Professional Data Filter Determines Appropriate Sourcing Mix Based Upon Historical Results Data Filter Also Determines Level of Difficulty and Potential Need for Additional Resources SuccessFactors as Agency of Record Life Sciences IT & Telecom Federal & Aviation
  • 19 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved. Results of Yoh’s Big Data Era with SuccessFactors 31.5% Increase in Program Hires Time to Fill Improvement by 15 Days 83.2% Visit to Apply Conversion
  • 20 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved. Yoh’s Sourcing Today and Beyond: Mobile and Off Line Mobile Site Enhancements Off Line Source Tracking & Pipelining
  • 21 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved. Yoh’s Sourcing Today and Beyond: Expanding Social via Vine
  • 22 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved. Yoh’s Sourcing Today and Beyond: International Expansion - United Kingdom
  • How to Start Your Journey
  • 24 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved. Starting Your Journey…. 1.) Prepare for Change Management - Training - Communication - Sharing Results 2.) Find a Partner NOT Just a Tool - Comprehensive Service Offering ** one stop shop - Analytics and Automation -Consultative and Innovative 3.) Connect with your Regional Sales Manager at Successfactors/SAP http://www.successfactors.com/en_us/company/contact-us.html
  • 25 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved. Q&A