Are You a Gen Y Magnet?

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ERE webinar from 4/16/2009, presented by Ryan Healy.

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Are You a Gen Y Magnet?

  1. 1. Are You a Gen Y Magnet? 10 Tips for Recruiting & Retaining Gen Y In A Down Economy and Beyond Presented for ERE By Ryan Healy • April 16, 2009 BrazenCareerist.com
  2. 2. Are You a Gen Y Magnet? • Presented by Ryan Healy Who am I? <ul><li>Recent College Graduate </li></ul><ul><li>Former Consultant for IBM </li></ul><ul><li>Editor of EmployeeEvolution.com </li></ul><ul><li>Founder of BrazenCareerist.com </li></ul>
  3. 3. Agenda <ul><li>Understand Gen Y </li></ul><ul><li>How the recessions changes things </li></ul><ul><li>10 tips for recruiting & retaining Gen Y in a down economy </li></ul><ul><li>Q&A </li></ul>Are You a Gen Y Magnet? • Presented by Ryan Healy
  4. 4. 59 million 50 million 78 million 76 million Are You a Gen Y Magnet? • Presented by Ryan Healy
  5. 5. meet gen y 78 million strong Class of 2000 a.k.a “the Millenials” Does Gen Y Really Want to Work for You? • Presented by Ryan Healy
  6. 6. what they were saying “ “ “ “ Are You a Gen Y Magnet? • Presented by Ryan Healy
  7. 7. what they’re saying now “ “ “ “ Are You a Gen Y Magnet? • Presented by Ryan Healy
  8. 8. what they are saying now “ “ “ “ “ During depressed economic conditions, the importance of an engaged and productive workforce becomes magnified.” – Aberdeen Group Are You a Gen Y Magnet? • Presented by Ryan Healy
  9. 9. gen y traits Are You a Gen Y Magnet? • Presented by Ryan Healy
  10. 10. It’s Still Critically Important To: Understand Access & Recruit Engage Retain Are You a Gen Y Magnet? • Presented by Ryan Healy
  11. 11. Brand As a Great Place to Work Market your culture Market your people On a local & national Level Example: The Big Four Does Your Organization… #1 Are You a Gen Y Magnet? • Presented by Ryan Healy
  12. 12. Utilize Social Media Participate in the conversation Give Your Brand a Human Voice Cut Costs Example: Coca Cola Does Your Organization… #2 “ In the years ahead, we will see social media evolve into a discipline that companies use throughout their organization — from marketing to technical support to human resources.” – Bob Pearson, Dell Are You a Gen Y Magnet? • Presented by Ryan Healy
  13. 13. Encourage Brand Evangelists Embrace your top performers Distribute clear guidelines Let them create personal brands Example: EMC Does Your Organization… #3 Are You a Gen Y Magnet? • Presented by Ryan Healy
  14. 14. Ignore The Clock Trust your employees Don’t strive for work/life balance Gen Y wants to work hard Example: Best Buy Does Your Organization…. #4 Are You a Gen Y Magnet? • Presented by Ryan Healy
  15. 15. Develop Future Leaders Extensive training Mentor programs (cross mentor) Consistent feedback Example: IBM Does Your Organization… #5 Are You a Gen Y Magnet? • Presented by Ryan Healy
  16. 16. Practice Transparency Be brutally honest Don’t keep people in the dark Practice what you preach Example: Brazen Careerist Does Your Organization… #6 Are You a Gen Y Magnet? • Presented by Ryan Healy
  17. 17. Engage High Potential Talent Identify top talent Encourage relationship building Define what success looks like Example: Zappos Does Your Organization… #7 Are You a Gen Y Magnet? • Presented by Ryan Healy
  18. 18. Offer Customized Career Paths Rotational opportunities Every manager is a career counselor Customized opportunities Example: Deloitte Does Your Organization… #8 Are You a Gen Y Magnet? • Presented by Ryan Healy
  19. 19. Support Important Causes Volunteer opportunities Community outreach Green initiatives Example: Genentech Does Your Organization… #9 Are You a Gen Y Magnet? • Presented by Ryan Healy
  20. 20. Make Work Fun Open office design Encourage collaboration & socializing Team lunches Example: Google Does Your Organization… #10 Photo By: Ten Safe Frogs Are You a Gen Y Magnet? • Presented by Ryan Healy
  21. 21. Make Gen Y Want To Work For You <ul><li>Understand </li></ul><ul><ul><li>Put yourself in their shoes </li></ul></ul><ul><ul><li>Learn the new Gen Y technologies </li></ul></ul><ul><li>Access & Recruit </li></ul><ul><ul><li>Join the online conversation </li></ul></ul><ul><ul><li>Brand your culture and people </li></ul></ul><ul><ul><li>Give your brand a human voice </li></ul></ul>Are You a Gen Y Magnet? • Presented by Ryan Healy
  22. 22. Make Gen Y Want To Work For You <ul><li>Engage </li></ul><ul><ul><li>Managers #1 priority is to manage </li></ul></ul><ul><ul><li>Connect employees’ work to the bigger picture </li></ul></ul><ul><ul><li>Believe it’s about more than the bottom line </li></ul></ul><ul><li>Retain </li></ul><ul><ul><li>Offer unique career paths </li></ul></ul><ul><ul><li>Support important causes </li></ul></ul><ul><ul><li>Make work FUN! </li></ul></ul>Are You a Gen Y Magnet? • Presented by Ryan Healy
  23. 23. Does Gen Y Really Want to Work for You? • Presented by Ryan Healy “ Lots of organizations have used the downturn as an excuse to trim people who weren’t producing. So, if you need cheap bodies, this is your moment. But if you need amazing people, be prepared to work hard to find them” – Seth Godin
  24. 24. Questions? Are You a Gen Y Magnet? • Presented by Ryan Healy
  25. 25. <ul><ul><li>Email: [email_address] </li></ul></ul><ul><ul><li>Phone: 203-314-6138 </li></ul></ul><ul><ul><li>Website: BrazenCareerist.com </li></ul></ul><ul><ul><li>Blog: EmployeeEvolution.com </li></ul></ul>

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