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The next generation of job seekers is looking beyond job boards and now engages with potential employers on social media sites. This informative, interactive part of the presentation will show you why social networks should become a major part of your talent search, and how you can progress from a “SoMe Starter” to a “SoMe Superstar.” See how top companies across a wide range of industries have implemented social strategies in their recruiting and determine which of their techniques will work for you. Participants will also get a primer on best practices for engaging job candidates in public conversations that maintain a strong brand. In the end, you’ll have the requisite knowledge to form your own talent strategy that can be implemented in today’s social media world.