The market is "re-assessing" Facebook because of three things: 1) the rate at which revenue growth is decelerating, 2) the impact of the shift to mobile, and 3) the decline of the companys profit margin based on the decision to invest more for future growth. Read more: http://www.businessinsider.com/dear-facebook-employees- heres-the-truth-about-your-stock-price-2012-8#ixzz29fkOUiklGoogle Warns, 6 in 10 Will Leave Your Mobile-Unfriendly SiteRead more: http://www.marketingvox.com/google-warns-6-in-10-will-leave-your-mobile-unfriendly-site-051561/?utm_campaign=rssfeed&utm_source=mv&utm_medium=textlink
• Those findings are from a Google survey conducted by Sterling Research and SmithGeiger in July of just over 1,000 US smartphone Internet users. Fully 96% of consumers reported theyve encountered sites that were clearly not designed for mobile devices. (Think of a newspaper site that simply makes itself tiny to fit a tablet screen. Painful.) 50% of people said that even if they like a business, they will use them less often if the website isnt mobile-friendly. Conversely, of those who have visited a mobile-friendly site, 74% say theyre more likely to return.
• DudaMobile in February reported that nearly 20% of visits to small businesssites led to an immediate call to the business (e.g. with click- to-call), with some local businesses skewing much higher (e.g., pizzerias at 32%, car services at 27.8%). But businesses have to earn that call with a mobile-friendly site that puts that phone number above the fold and in eyeshot.
• Google concludes from the new study that non-mobile friendly sites actually damage a companys reputation: 36% of respondents said they felt like theyve wasted their time by visiting those sites, and 52% of users said that a bad mobile experience made them less likely to engage with a company.
• Almost half felt that a site that works poorly on a smartphone indicates a company that does not care about their business.
Let’s Break it Down: “In their own words”…..• Tap to call clearly visible above the fold, in graphics, not just text.• Large buttons/bars• Easy access to information (1-2 clicks)• Fits the screen• Option to go to the full (non mobile) site• Looks clean and efficient• Search bar easy to find and use
Resources:• http://www.springbox.com/mobilizer/ : free software that allows you to show what their site would look like on a simulated mobile screen; also great for taking “screenshots” of current mobile sites• http://www.xheader.com/: software that allows creation of banners, graphics, headers (you dictate the size you want to create) quickly and easily without need of Photoshop, etc.• http://mobileyourwebsite.com/ : QRCode scanners free/paid apps by platform; great free resources