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Turkish Internet Market Overview
 

Turkish Internet Market Overview

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This presentation highlights some main stats of Turkish Internet. This data will be updated in every new quarter of the further years.

This presentation highlights some main stats of Turkish Internet. This data will be updated in every new quarter of the further years.

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    Turkish Internet Market Overview Turkish Internet Market Overview Presentation Transcript

    • Turkish internet market overviewYet another hot market!Last Update: 03.11.2011
    • Demographics✤ 73.722.988 people✤ Istanbul 13.255.685, Ankara 4.771.716, !zmir 3.948.848, Bursa 2.605.495 are the biggest cities✤ 98 people per square kilometer✤ 1.25% per year is the population growth✤ 27.7 years is the median age
    • Economic Outlook✤ $12,300 is GDP - per capita (PPP) 93th at world✤ 8.8% is the actual GDP annual growth rate 16th largest economy in the world and the 6th largest economy when compared with the EU countries✤ 6.7% is the average GDP annual growth rate forecast 2011-2017 expected to be the fastest growing economy of the OECD members during 2011-2017
    • Internet Usage✤ 24.4M* internet users (penetration is %41,8*, %50 of these users are online everyday)✤ ~35M extended universe (including all exceptions)✤ 11.1M broadband internet subscribers (Speed distribution: %74,8 is 8 Mbit/s, %16,2 is 1 Mbit/s. Internet cost, median P Mbit/s: $4.26 )✤ 8.2M real users are connecting to internet via their mobile phones (GSM subscribers: 63.770.384, 3G subscribers: 15.815.055)* 12 and 12+ ages.
    • User Profile✤ %57 Men, %43 Women✤ %57,7 Contacting with their friends, using social networks✤ %56,7 Researching by using search engines or other reference websites✤ %54,9 Sending/Receiving Emails✤ %48,9 Reading newspapers
    • Digital Ad Spend✤ $375M Digital ad spend✤ 29.6% 2009 - 2010 Digital ad spend growth✤ 13.9% Digital ad spend / All media spend
    • E-Commerce✤ 10.2M users have benefited (%42 of the total internet population)✤ $12B* yearly transaction volume✤ 118M* yearly transactions* Estimation for 2011
    • Average Daily Visitors✤ Google 10.841.000✤ Facebook 9.813.000✤ Windows Live 4.682.000✤ Youtube 2.915.000✤ Mynet 2.266.000✤ Hurriyet.com.tr 1.729.000✤ Milliyet.com.tr 1.560.000✤ MSN 1.554.000✤ Sahibinden 1.543.000✤ Blogger 1.040.000✤ Dailymotion 1.032.000✤ Izlesene 1.016.000✤ uTorrent 814.000✤ Twitter 835.000✤ Wikipedia 694.000✤ Yahoo 507.000✤ Ekşisözlük 500.000✤ Memurlar.net 500.000✤ Donanimhaber 500.000
    • Thanks✤ For resources, please email me: erhan@yandex-team.com.tr✤ http://twitter.com/erhanerdogan