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Volkswagen Full Digital Strategy
 

Volkswagen Full Digital Strategy

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ADV 420 Project

ADV 420 Project

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    Volkswagen Full Digital Strategy Volkswagen Full Digital Strategy Presentation Transcript

    • Target Audience• Our target audience is very large since Volkswagen provides a lot different cars and accessories. Thus, people older than 25 with a minimum annual income of 36K is in our target audience.
    • Goals• Increase Awareness• Increase Online Sales• Increase Online Traffic
    • Tactics & Tools
    • Facebook• Biggest social media website• 500K active users• Our public face
    • Twitter• Objectivity• News• Instagram & Web.stag.ram
    • Google+• For smart phones• Easy to use• PR & Publicity
    • LinkedIn• Biggest professional social media website• Job Inquiries• Dealership opportunities
    • Instagram & Web.stag.ram• Concept Car Photos• Updated Daily• Classical & Authentic Cars
    • Blogs• WordPress• German Engineering / VW vs. The Rest• Objectivity
    • Pinterest & StumbleUpon• Random surfers’ choice• Concept Cars, Racing Cars, etc…• Visually Attractive
    • Foursquare• VW Locations: - Dealers’ Locations - Headquarters - Offices - Services - Tradeshows - Facilities
    • Google Adwords & Analytics• $100K Per Month Maximum PPC• Dominating Google Search• Measuring the Progress
    • Thank You!• Questions?