Volkswagen Full Digital Strategy

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Volkswagen Full Digital Strategy

  1. 1. Target Audience• Our target audience is very large since Volkswagen provides a lot different cars and accessories. Thus, people older than 25 with a minimum annual income of 36K is in our target audience.
  2. 2. Goals• Increase Awareness• Increase Online Sales• Increase Online Traffic
  3. 3. Tactics & Tools
  4. 4. Facebook• Biggest social media website• 500K active users• Our public face
  5. 5. Twitter• Objectivity• News• Instagram & Web.stag.ram
  6. 6. Google+• For smart phones• Easy to use• PR & Publicity
  7. 7. LinkedIn• Biggest professional social media website• Job Inquiries• Dealership opportunities
  8. 8. Instagram & Web.stag.ram• Concept Car Photos• Updated Daily• Classical & Authentic Cars
  9. 9. Blogs• WordPress• German Engineering / VW vs. The Rest• Objectivity
  10. 10. Pinterest & StumbleUpon• Random surfers’ choice• Concept Cars, Racing Cars, etc…• Visually Attractive
  11. 11. Foursquare• VW Locations: - Dealers’ Locations - Headquarters - Offices - Services - Tradeshows - Facilities
  12. 12. Google Adwords & Analytics• $100K Per Month Maximum PPC• Dominating Google Search• Measuring the Progress
  13. 13. Thank You!• Questions?

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