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Social Media & Business. Guest lecture for students at the Erasmus University (Netherlands)

Social Media & Business. Guest lecture for students at the Erasmus University (Netherlands)

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    Social Media & Business Social Media & Business Presentation Transcript

      • Social Media
      • &
      • Business
      Erdinç Saçan May 2011
    • Who am I? International performance-based digital marketing company. Founded in Sweden in 1999. 18 markets across Europe with 525 staff. Blog: http://www.reis-affiliate.nl Owner: http://www.qatar.nl http://www.montreal.nl http://www.taipei.nl and more
      • What is
      • Social
      • media?
    • Source: http://hellskitchennyc.blogspot.com/2009/03/social-media-studies-101.html
    • Change… Source: Marco Derksen
    •  
    •  
    •  
    • Source: http://www.iloubnan.info/technology/actualite/id/58662/titre/
    • Herbert Marshall McLuhan, CC (July 21, 1911 – December 31, 1980) McLuhan is known for coining the expressions "the medium is the message" and "the global village" and predicted the World Wide Web almost thirty years before it was invented.
    • Information 1995 - 2000
    •  
    • Interaction 2000 - 2008
    •  
    • Social 2004 - ….
    •  
    •  
    •  
    • History
    •  
    •  
    • Source: http://mashable.com/2011/05/02/live-tweet-bin-laden-raid/
    •  
    •  
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    • If Facebook were a physical nation, it would now be the third-most populous on earth! Population Source: http://www.livincool.com/news/facebook-population
    •  
    •  
      • Who is watching sometime video on
      • Youtube?
      • Who sometimes share a video on
      • Youtube?
      • Who sometimes reacts on a video on
      • Youtube?
      • Who makes a video for Youtube?
      • Who moderates a Youtube channel?
    •  
    •  
    • Don’t use social media like…
    •  
    •  
    • "I apologize to everyone who was offended by my insensitive tweet about the situation in Egypt. I’ve dedicated my life to raising awareness about serious social issues, and in hindsight my attempt at humor regarding a nation liberating themselves against oppression was poorly timed and absolutely inappropriate" -- Kenneth Cole , Chairman and Chief Creative Officer
    •  
    •  
    •  
    • Source: Marco Derksen
    • Chief Listening Officer
    • Webcare Source: Wikipedia
    •  
      • Yammer is an enterprise social network
      • service that was launched in September
      • 2008. Unlike Twitter, which is used for
      • broadcasting messages to the public,
      • Yammer is used for private communication
      • within organizations or between
      • organizational members and pre-designated
      • groups, making it an example of enterprise social
      • software.
      Source: Wikipedia
    • Source: http://www.appdata.com/pagedata
    • Top 50 Branded Facebook Pages
    •  
    •  
    •  
    •  
    •  
    •  
      • http://www.youtube.com/watch?v=qg1ckCkm8YI
    •  
    •  
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    • Source: http://www.simplyzesty.com/social-gaming/as-social-media-moves-towards-gamification-how-can-brands-benefit/
    •  
    • Information overload Source: Marco Derksen
    • infobesity: an insatiable hunger for information and fear to miss out. It can cause both mental and psysical complaints: overtiredness, lack of sleep and concentration problems.
    • 24h?
    • Banner blindness
    • Social Media Trends to Watch for This Summer
    •  
    •  
    • 3. Near field communication , or NFC , is a set of short-range wireless technologies, typically requiring a distance of 4 cm or less.
    •  
    •  
    •  
    • Future of shopping
      • http://www.youtube.com/watch?v=jDi0FNcaock
    • Future of mobile
      • http://www.youtube.com/watch?v=h2OfQdYrHRs
    • Future of social media?
      • http://www.youtube.com/watch?v=xUv0GU5rfHg&feature=player_embedded
    • Questions?
      • Twitter: http://twitter.com/erdincsacan
      • Linkedin: http://nl.linkedin.com/in/erdincsacan