Your SlideShare is downloading. ×
0
<ul><li>Social Media </li></ul><ul><li>& </li></ul><ul><li>Business </li></ul>Erdinç Saçan May 2011
Who am I? International performance-based digital marketing company. Founded in Sweden in 1999. 18 markets across Europe w...
<ul><li>What is  </li></ul><ul><li>Social  </li></ul><ul><li>media? </li></ul>
Source:  http://hellskitchennyc.blogspot.com/2009/03/social-media-studies-101.html
Change… Source:  Marco Derksen
 
 
 
Source:  http://www.iloubnan.info/technology/actualite/id/58662/titre/
Herbert Marshall McLuhan, CC (July 21, 1911 – December 31, 1980) McLuhan is known for coining the expressions &quot;the me...
Information  1995 - 2000
 
Interaction 2000 - 2008
 
Social 2004 - ….
 
 
 
History
 
 
Source:  http://mashable.com/2011/05/02/live-tweet-bin-laden-raid/
 
 
 
 
If Facebook were a physical nation, it would now be the third-most populous on earth!  Population Source:  http://www.livi...
 
 
<ul><li>Who is watching sometime video on </li></ul><ul><li>Youtube?  </li></ul>
<ul><li>Who sometimes share a video on </li></ul><ul><li>Youtube?  </li></ul>
<ul><li>Who sometimes reacts on a video on </li></ul><ul><li>Youtube?  </li></ul>
<ul><li>Who makes a video for Youtube?  </li></ul>
<ul><li>Who moderates a Youtube channel?  </li></ul>
 
 
Don’t use social media like…
 
 
&quot;I apologize to everyone who was offended by my insensitive tweet about the situation in Egypt. I’ve dedicated my lif...
 
 
 
Source:  Marco Derksen
Chief Listening Officer
Webcare Source: Wikipedia
 
<ul><li>Yammer is an enterprise social network </li></ul><ul><li>service that was launched in September </li></ul><ul><li>...
Source:  http://www.appdata.com/pagedata
Top 50 Branded Facebook Pages
 
 
 
 
 
 
<ul><li>http://www.youtube.com/watch?v=qg1ckCkm8YI </li></ul>
 
 
 
 
 
 
 
 
Source:  http://www.simplyzesty.com/social-gaming/as-social-media-moves-towards-gamification-how-can-brands-benefit/
 
Information overload Source:  Marco Derksen
infobesity: an insatiable hunger for information and fear to miss out.  It can cause both mental and psysical complaints: ...
24h?
Banner blindness
Social Media Trends to Watch for This Summer
 
 
3. Near field communication , or  NFC , is a set of short-range wireless technologies, typically requiring a distance of 4...
 
 
 
Future of shopping <ul><li>http://www.youtube.com/watch?v=jDi0FNcaock   </li></ul>
Future of mobile <ul><li>http://www.youtube.com/watch?v=h2OfQdYrHRs   </li></ul>
Future of social media? <ul><li>http://www.youtube.com/watch?v=xUv0GU5rfHg&feature=player_embedded </li></ul>
Questions? <ul><li>Twitter:  http://twitter.com/erdincsacan </li></ul><ul><li>Linkedin:  http://nl.linkedin.com/in/erdincs...
Upcoming SlideShare
Loading in...5
×

Social Media & Business

643

Published on

Social Media & Business. Guest lecture for students at the Erasmus University (Netherlands)

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
643
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
24
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Social Media & Business "

  1. 1. <ul><li>Social Media </li></ul><ul><li>& </li></ul><ul><li>Business </li></ul>Erdinç Saçan May 2011
  2. 2. Who am I? International performance-based digital marketing company. Founded in Sweden in 1999. 18 markets across Europe with 525 staff. Blog: http://www.reis-affiliate.nl Owner: http://www.qatar.nl http://www.montreal.nl http://www.taipei.nl and more
  3. 3. <ul><li>What is </li></ul><ul><li>Social </li></ul><ul><li>media? </li></ul>
  4. 4. Source: http://hellskitchennyc.blogspot.com/2009/03/social-media-studies-101.html
  5. 5. Change… Source: Marco Derksen
  6. 9. Source: http://www.iloubnan.info/technology/actualite/id/58662/titre/
  7. 10. Herbert Marshall McLuhan, CC (July 21, 1911 – December 31, 1980) McLuhan is known for coining the expressions &quot;the medium is the message&quot; and &quot;the global village&quot; and predicted the World Wide Web almost thirty years before it was invented.
  8. 11. Information 1995 - 2000
  9. 13. Interaction 2000 - 2008
  10. 15. Social 2004 - ….
  11. 19. History
  12. 22. Source: http://mashable.com/2011/05/02/live-tweet-bin-laden-raid/
  13. 27. If Facebook were a physical nation, it would now be the third-most populous on earth! Population Source: http://www.livincool.com/news/facebook-population
  14. 30. <ul><li>Who is watching sometime video on </li></ul><ul><li>Youtube? </li></ul>
  15. 31. <ul><li>Who sometimes share a video on </li></ul><ul><li>Youtube? </li></ul>
  16. 32. <ul><li>Who sometimes reacts on a video on </li></ul><ul><li>Youtube? </li></ul>
  17. 33. <ul><li>Who makes a video for Youtube? </li></ul>
  18. 34. <ul><li>Who moderates a Youtube channel? </li></ul>
  19. 37. Don’t use social media like…
  20. 40. &quot;I apologize to everyone who was offended by my insensitive tweet about the situation in Egypt. I’ve dedicated my life to raising awareness about serious social issues, and in hindsight my attempt at humor regarding a nation liberating themselves against oppression was poorly timed and absolutely inappropriate&quot; -- Kenneth Cole , Chairman and Chief Creative Officer
  21. 44. Source: Marco Derksen
  22. 45. Chief Listening Officer
  23. 46. Webcare Source: Wikipedia
  24. 48. <ul><li>Yammer is an enterprise social network </li></ul><ul><li>service that was launched in September </li></ul><ul><li>2008. Unlike Twitter, which is used for </li></ul><ul><li>broadcasting messages to the public, </li></ul><ul><li>Yammer is used for private communication </li></ul><ul><li>within organizations or between </li></ul><ul><li>organizational members and pre-designated </li></ul><ul><li>groups, making it an example of enterprise social </li></ul><ul><li>software. </li></ul>Source: Wikipedia
  25. 49. Source: http://www.appdata.com/pagedata
  26. 50. Top 50 Branded Facebook Pages
  27. 57. <ul><li>http://www.youtube.com/watch?v=qg1ckCkm8YI </li></ul>
  28. 66. Source: http://www.simplyzesty.com/social-gaming/as-social-media-moves-towards-gamification-how-can-brands-benefit/
  29. 68. Information overload Source: Marco Derksen
  30. 69. infobesity: an insatiable hunger for information and fear to miss out. It can cause both mental and psysical complaints: overtiredness, lack of sleep and concentration problems.
  31. 70. 24h?
  32. 71. Banner blindness
  33. 72. Social Media Trends to Watch for This Summer
  34. 75. 3. Near field communication , or NFC , is a set of short-range wireless technologies, typically requiring a distance of 4 cm or less.
  35. 79. Future of shopping <ul><li>http://www.youtube.com/watch?v=jDi0FNcaock </li></ul>
  36. 80. Future of mobile <ul><li>http://www.youtube.com/watch?v=h2OfQdYrHRs </li></ul>
  37. 81. Future of social media? <ul><li>http://www.youtube.com/watch?v=xUv0GU5rfHg&feature=player_embedded </li></ul>
  38. 82. Questions? <ul><li>Twitter: http://twitter.com/erdincsacan </li></ul><ul><li>Linkedin: http://nl.linkedin.com/in/erdincsacan </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×