Creative Commons metrics
              Mike Linksvayer
     Vice President, Creative Commons
                 2007­06­14
2002


  Most licensed works
referenced on the web...

...search for “Creative
       Commons”
2003

Most licensed works on
 the web link to license
         used...

  ...search for backlinks
link:http://creativecomm...
2004


Daily collection of link
counts from AlltheWeb
      and Yahoo!
 (Google's link: query
    support is poor)
2005


 Yahoo! Search for CC
   launches in Spring

Google's launches in fall
2006


Collect daily data from
Yahoo! and Google CC
      API queries
Search engine metrics:
         good

Fairly easy
Web scale (hard to
 overstate)
Search metrics: bad

Estimates
Volatile (estimation
 algorithm, index, dist.)
Fraction of web (e.g.,
 Flickr)
Hard to make...
Search metrics: bad (2)




Limited by search engine
 query support
Yahoo!/AlltheWeb 30 day
       averages
AlltheWeb by jurisdiction
unported   37189180
                      mx         55210
es         2260538
                  ...
Yahoo!/AlltheWeb 30 +
     Google/CC
Trend?




Up, but how?
Baseline numbers from top
     content curators
Flickr
Soundclick
Revver
Jamendo
many more...
Music & Video
Photography
Jamendo creators
Jamendo fans
Exponential growth?

Conjecture:
Linear growth at content
 curators
Linear growth of content
 curators
New pools ~2007

eyeVio (video, Sony)
Jamglue, Splice, Kompoz
 (music)
SlideShare (presentations)
Swivel (graphs)
many mor...
Indirect metric: web traffic
Web traffic: Alexa
Traffic by jurisdiction (Alexa)
Users:           Rank:
U.S. (25.6%)     Italy (1402)
Germany (7.9%)   South Africa (1469)
...
Next challenges

Characterize licensed
 content, creators, users
Measure reuse
Qualitative measures
 (e.g., awards)
Second...
Mike's mistakes


Not inviting outside
 analysis
Not giving metrics enough
 cycles
How you can help


Notify of new curators
Help get data from
 curators
Code, research, analysis
How you can help (2)



Evangelize CC (successes
 will eventually be
 reflected in numbers)
Mike Linksvayer
ml@creativecommons.org


  presentation license
 http://creativecommons.org/licenses/by/3.0/
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Creative Commons Metrics Presentation

  1. 1. Creative Commons metrics Mike Linksvayer Vice President, Creative Commons 2007­06­14
  2. 2. 2002 Most licensed works referenced on the web... ...search for “Creative Commons”
  3. 3. 2003 Most licensed works on the web link to license used... ...search for backlinks link:http://creativecommons.org/licenses/by/1.0/
  4. 4. 2004 Daily collection of link counts from AlltheWeb and Yahoo! (Google's link: query support is poor)
  5. 5. 2005 Yahoo! Search for CC launches in Spring Google's launches in fall
  6. 6. 2006 Collect daily data from Yahoo! and Google CC API queries
  7. 7. Search engine metrics: good Fairly easy Web scale (hard to overstate)
  8. 8. Search metrics: bad Estimates Volatile (estimation algorithm, index, dist.) Fraction of web (e.g., Flickr) Hard to make sense of
  9. 9. Search metrics: bad (2) Limited by search engine query support
  10. 10. Yahoo!/AlltheWeb 30 day averages
  11. 11. AlltheWeb by jurisdiction unported 37189180 mx 55210 es 2260538 se 39230 it 1120530 hr 39038 kr 807950 at 37076 de 777300 hu 35461 fr 718600 za 32303 jp 401509 bg 29244 ca 315850 scotland 26168 tw 313299 pt 22430 us 290910 my 21163 uk 200450 pe 19724 nl 163527 il 17894 br 123988 co 17101 be 96539 dk 12365 cn 91510 fi 8553 pl 74857 si 6927 au 59398 in 4773 cl 59262 ch 1824 ar 55600 mt 193
  12. 12. Yahoo!/AlltheWeb 30 + Google/CC
  13. 13. Trend? Up, but how?
  14. 14. Baseline numbers from top content curators Flickr Soundclick Revver Jamendo many more...
  15. 15. Music & Video
  16. 16. Photography
  17. 17. Jamendo creators
  18. 18. Jamendo fans
  19. 19. Exponential growth? Conjecture: Linear growth at content curators Linear growth of content curators
  20. 20. New pools ~2007 eyeVio (video, Sony) Jamglue, Splice, Kompoz (music) SlideShare (presentations) Swivel (graphs) many more...
  21. 21. Indirect metric: web traffic
  22. 22. Web traffic: Alexa
  23. 23. Traffic by jurisdiction (Alexa) Users: Rank: U.S. (25.6%) Italy (1402) Germany (7.9%) South Africa (1469) U.K. (6.1%) Spain (1491) Spain (5.3%) Germany (1757) Italy (4.6%) Switzerland (1778) Canada (3.4%) Bulgaria (2786) Japan (3.2%) Croatia (2837)
  24. 24. Next challenges Characterize licensed content, creators, users Measure reuse Qualitative measures (e.g., awards) Secondary impacts
  25. 25. Mike's mistakes Not inviting outside analysis Not giving metrics enough cycles
  26. 26. How you can help Notify of new curators Help get data from curators Code, research, analysis
  27. 27. How you can help (2) Evangelize CC (successes will eventually be reflected in numbers)
  28. 28. Mike Linksvayer ml@creativecommons.org presentation license http://creativecommons.org/licenses/by/3.0/

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