Guide to a good venture pitch.
Conquest 2007, BITS-Pilani
Center for Entrepreneurial Leadership, BITS-Pilani

First Page
Format it well. Make it
This presentation intends 

look beautiful and weed
to be a guideline for
out all spelling mistakes.
Conquest finalists.
 Focus on your strengths,
 The order followed by the
USP.
slides is logical. Your
presentation should have a
similar structure.
 Do not have too many
slides. Ideally fifteen is
good.
Center for Entrepreneurial Leadership, BITS-Pilani

Introduction (1 slide)
The most important slide.

What does your company do?(in one line)

Current status:

Stage of the venture. Incorporated?

Any big clients or piloting partners? Testimonials?

Funded?

Center for Entrepreneurial Leadership, BITS-Pilani

Stars
List the most important points about your company.
Strong management team.

Patents and unique technology or model.

USP

Attractiveness of the venture for investment.

Market trends, market growth rates.

Size of the target market.

Center for Entrepreneurial Leadership, BITS-Pilani

Problem or the pain (1 slide)
Describe the problem your venture aims to solve or the

pain of the society it relieves.
How big is the problem? Mention data, statistics.

W hy hasn’ it been so lved befo re?
t

Center for Entrepreneurial Leadership, BITS-Pilani

Solution (1-2 slides)
How does your venture solve the problem?

Why/how is it more effective than the current solutions, if any?

USP!

Describe your product or service in required amount of detail.

The magic/technology behind it. Patented?

Important selling features.

Use simple diagrams, flow charts. Give screenshots/pictures.

Value addition to complimentary products or services available

currently.
Center for Entrepreneurial Leadership, BITS-Pilani

Testimonials (1 slide)
Every investor needs proof about solution efficacy.

Why did your customer love you?

 Response of existing clients. Use logos.
Or response to prototype by prospective

clients/customers.
Center for Entrepreneurial Leadership, BITS-Pilani

Market analysis (1-2 slides)
Which market need are you meeting?

Describe the market.

How big is it?

Growth rate?

Maturity.

Product positioning.

Market Capture projections.

Marketing strategies. How will you reach the market?

Tip: always brilliant to describe a typical customer/client.
Center for Entrepreneurial Leadership, BITS-Pilani

Business model (1-2 slides)
What is the business model? Use flowcharts and

diagrams.
How will you make money?

Revenue strategy and model.

Economies of scale.

Describe distributor or franchise commission/rates, if

applicable.
Operations model. Use flowcharts and diagrams

Center for Entrepreneurial Leadership, BITS-Pilani

Competition analysis (1 slide)
Who else is tackling the same problem? (direct

competitors)
 Why are you better?
Compare features on a table/matrix.

Feature A Feature B Feature C
Product A Yes Yes Yes
No Yes No
Product B
Yes Yes No
Product C
Center for Entrepreneurial Leadership, BITS-Pilani

Management Team (1 slide)
 Who will run the show?
 Relevance of experience/skills to role allotted.
 Track record.
 Who is missing? Solution.
Center for Entrepreneurial Leadership, BITS-Pilani

Co-stars (1 slide)
 Technology development team.
 Partners.
 Board of advisors.
 Board of directors.
 Legal advisors.
Center for Entrepreneurial Leadership, BITS-Pilani

Rollout plan (1 slide)
 Current status.
 Rollout model.
Strategy behind it.

 Timeline of the rollout.
Center for Entrepreneurial Leadership, BITS-Pilani

Risks (1 slide)
 What reasons could lead to failure?
 Regulatory risks.
 (Medical and financial ventures, beware.)
Center for Entrepreneurial Leadership, BITS-Pilani

Exit strategy (1 slide)
IPO?
Acquisition?
Diversification?
Center for Entrepreneurial Leadership, BITS-Pilani

Financial summary (1-2 slides)
Mention key assumptions.

Give key figures of revenue growth, profits, ROI.

Projections for next few years.

Mention breakeven period.

T ip:D o no t sho w excel sheets,since yo u’ll never read them
neither will the investor. Only gives a crammed look.
Center for Entrepreneurial Leadership, BITS-Pilani

Funding summary (1 slide)
 Requirements and details.
ROI.
 Highlight
 Breakup of spending.
Center for Entrepreneurial Leadership, BITS-Pilani

Conclusion
 The
points you want your investors to
remember.
 Re-highlight the attractiveness/strengths.
 Funding requirements and ROI.
Center for Entrepreneurial Leadership, BITS-Pilani

Thank You!
Center for Entrepreneurial Leadership, BITS-Pilani

Final comments
While bullets are effective. Nothing can beat diagrams and

pictures. Use them generously.
Do not cram your slides. Speak more than your slide.

big text.
Use

Practice and time your presentation.

Center for Entrepreneurial Leadership, BITS-Pilani