Arksports Presentation 2004v2
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Arksports Presentation 2004v2

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Arksports Presentation 2004v2 Arksports Presentation 2004v2 Presentation Transcript

  • ARKSPORTS LIMITED Sports Consulting and Research Services
  • Why ArkSports? Independent Experts in technology, broadcasting, sponsorship and events, Combined 20 years in the sports industry Flexible Fast solutions Quality service Cost effective Excellent industry contacts
  • Current and previous clients include: I-BALL View slide
  • Areas of expertise: Technology Outputs: Strategy for rights holders and technology companies Advising properties on technological opportunities and vice versa Competitive analyses New media sports rights valuations Technology contracts valuations for major events Rankings of top sports internet companies and online gambling companies Market overviews and trends forecasting for sports internet revenue streams (including broadband and wireless) Discussion/focus groups View slide
  • Examples of our work: Technology Market analysis for a Premier League soccer club Objective: To attain overview of the online sports industry to help the client determine its own web and wireless strategy Process: One-to-one consultation regarding sports web content, online gambling and future trends/opportunities Sources: Industry expertise Deliverables: One-to-one presentations; engagement on a retainer basis.
  • Examples of our work: Technology New media market analysis for a global sports property Objective: To attain overview of the UK new media sports industry to help the client determine its own web and 3G strategy Process: Overview industry report and one-to-one consultation regarding sports web content, identifying revenue streams and future trends/opportunities for 3G and interactive TV. Sources: Interviews, surveys and industry expertise Deliverables: 100 page report; one-to-one presentations; further consultancy on other projects.
  • Examples of our work: Technology Business strategy and product launch for a sports technology provider Objective: Launch and bring a technology that enhances spectator experiences to market Process: One-to-one consultation regarding launch strategy, identifying revenue streams and future trends/opportunities as well as matching the technology provider with event owners and sponsors. Sources: Interviews, surveys, focus groups and industry expertise Deliverables: One-to-one presentations; engagement on a retainer basis.
  • Examples of our work: Technology Consultation on taking a sports website to market Objective: To provide advice and guidance on content, revenue streams, marketing and future strategy for a client launching a new sports website Process: One-to-one consultation over the period following securing of funding by the website producer to successful market launch of the site; follow-up meetings after launch. Sources: Industry expertise Deliverables: One-to-one presentations; engagement on a retainer basis.
  • Areas of expertise: Broadcast Outputs: Television sports rights valuations Facilities contracts valuations Broadcast sponsorship rights valuations Analysis of audience ratings Advising properties on broadcast opportunities Rankings of top sports broadcasters in key markets in terms of programming spend Market overviews and trends forecasting Competitor analyses
  • Examples of our work: Broadcast Valuing and identifying European facilities contracts for a major broadcaster Objective: To attain details of facilities and outside broadcasting contracts including deadlines for tendering and values of contracts for a five year period Process: Investigation and compilation of intelligence on leading sports facilities providers in Europe including events covered, dates contracts would be renewed, how much the contracts are worth and whether broadcasters would accept bids from a non-domestic facilities company. Sources: Primary (75%) and secondary (25%) Deliverables: One 50-page report with supporting charts and tables, backed up by PowerPoint presentation to client.
  • Examples of our work: Broadcast Business strategy and product roll-out for a video streaming provider Objective: To bring a technology that creates online broadcasting channels to market Process: One-to-one consultation regarding business strategy, identifying revenue streams and future trends/opportunities as well as matching the technology provider with rights owners. Sources: Industry expertise Deliverables: One-on-one presentations; deal brokerage.
  • Areas of expertise: Sponsorship Outputs: Sponsorship rights valuations Market overviews and trends forecasting Online sponsorship valuations and strategy Matching properties and sponsors Leverage Analysis of successful sponsorships Rankings of top sponsors in key markets by spend and contract length Competitor analyses Case studies Sponsorship work shops/focus groups
  • Examples of our work: Sponsorship Competitive analysis for a global technology sponsor Objective: To attain comprehensive and on-going review of competitors’ global sponsorship activities Process: Investigation and compilation of intelligence on competitors’ background, current sponsorship activities, associated leveraging activities and appendices of supporting data including valuations of competitors’ sponsorship spend Sources: Primary (75%) and secondary (25%) Deliverables: Three 50-page reports with supporting charts and tables, backed up by conference calls to the client.
  • Examples of our work: Sponsorship Sponsorship strategy for a sports TV channel Objective: To develop a sponsorship strategy and programme for a new sports television channel Process: Compilation of intelligence on competitors’ sponsors, identifying desirable sponsors and their current sponsorship activities, developing sponsorship package for the channel Sources: Primary (75%) and secondary (25%) Deliverables: Business plan, marketing collateral and targets to approach.
  • Examples of our work: Various Industry forecasts and market sizing Forecasts by region and sport Forecasts for global sports TV viewing by household and hours Forecasts for sports interactive TV take up and revenue Forecasts for sports VOD take up and revenue Forecasts for global sports sponsorship rights values Forecasts for broadband sports take up and revenue Forecasts for sports internet revenue streams Forecasts for broadcast sponsorship Forecasts for B2B sports advertising
  • Areas of expertise: Various Outputs: Television rights valuations Sponsorship rights valuations New media rights valuations Evaluating and auditing sports brands Advising properties on broadcast, sponsorship and new media opportunities and forming strategies Matching sports brands to industry brands Rankings of top sports in key markets in terms of TV viewing and participation Analysis of audience ratings Market overviews and trends forecasting Competitor analyses
  • Examples of our work: Sport specific Commercial analysis and overview of Super 12 Objective: To provide a definitive overview of the development of the Super 12 rugby union series in South Africa, New Zealand and Australia and an assessment of its principal revenue streams and expenditures Process: Investigation and compilation of intelligence on the three Super 12 markets. Valuations of sponsorship, TV and new media rights provided and recommendations on future growth made to the client Sources: Primary (75%) and secondary (25%) Deliverables: One 150-page report with supporting charts and tables.
  • Examples of our work: Surveys Survey on the future of sports broadcasting Objective: To gather key sports industry figures’ opinions of the future of the sports television market and the impact of new media. Process: Survey compiled and collated based on a sample of 1,000 key sports industry figures globally Sources: Primary (100%) Deliverables: Results were collated, analysed and published in The Global Business of Sports Television, Screen Digest and SportBusiness Magazines.
  • Examples of our work: Surveys Survey about bidding for and hosting sports events Objective: To gather key sports industry figures’ opinions of the future of the market in bidding for and hosting sports events. Process: Survey compiled and collated based on a sample of 4,000 key sports industry figures globally Sources: Primary (100%) Deliverables: Results were collated, analysed and published in Bidding & Hosting: The Guide to Successful Sporting Events (ArkSports/Sportcal).
  • Examples of our work: Surveys Survey on monetising new media sports content Objective: To gather key sports industry figures’ opinions of how sports rights holders will generate and garner revenue from broadband and wireless technologies. Process: Survey compiled and collated based on a sample of 4,000 key sports industry figures globally Sources: Primary (100%) Deliverables: Results were collated, analysed and published in Sport and Technology.
  • Luke Boyle - Director Areas of expertise: Sport, Sponsorship, Broadcasting Headed up research/consulting departments for the following: Sportcal SportBusiness Sportmarketplace Worldsport Networks Europe Ltd Author of 2000 Worldwide Sponsorship Values Report (SRi/SportBusiness) Advisor on leading global sports television and sponsorship rights database Consultant to Sport England on the allocation of National Lottery Funding to athletes Clients have included blue-chip sponsors, international and national sports federations and rights holders, broadcasters and facilities companies
  • Rachael Church - Director Areas of expertise: Technology, Broadcasting, Sponsorship, Former Director of Consulting at SportBusiness Group and Head of Telecoms and Media Research at the Financial Times Regular speaker and moderator at sports conferences including the IOC Conference on New Media, FINA's World Congress on Marketing and New Media, ESA's Sponsorship Congress, SportBusiness' Motorsport Business, ASI's European Digital Television Symposium, SportAccord, FT Business of Sport and Digital Sports Forum Author of several industry leading reports including Sport on the Internet (Screen Digest), The Global Business of Sports Television (Screen Digest) and Bidding & Hosting: The Guide to Successful Sporting Events (Sportcal) Former Editor of several newsletters including the European Sponsorship Newsletter, Financial Times Fraud Report, FT World Accounting Report, Emerging Markets Focus, PACT Magazine (Producers’ Alliance for Cinema and Television)
  • Contact details: ArkSports Limited 114c Highgate Road London NW5 1PB United Kingdom Tel: + 44 (0) 207 485 0745 Fax: + 44 (0) 207 209 9767 lboyle@arksports.com rchurch@arksports.com www.arksports.com www.sportandtechnology.com ArkSports is a member of the following organisations: