Link-in to LinkedIn: Land a Job via Social Networking
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Link-in to LinkedIn: Land a Job via Social Networking



This presentation focuses on how to effectively use LinkedIn in the job search. Professional branding, Facebook, and Twitter are also covered.

This presentation focuses on how to effectively use LinkedIn in the job search. Professional branding, Facebook, and Twitter are also covered.



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  • Google a student – ask if they have linkedin/facebook/twitter
  • After reviewing each of the element slides, be sure to open a LinkedIn profile {preferably an updated version of yours} to demonstrate how these sections can be edited to reflect the content we are teaching.
  • Ask to show a students profile and look at the key elements (headshot/title/summary)
  • Point out that it you should be including tasks in LinkedIn for current/new positions
  • Encourage students to utilize the ERAU Alumni page to participate in discussions and reach out for information on prospective careers
  • ERAU
  • ERAU
  • Pull up linkedin profiles for examples/answer questions

Link-in to LinkedIn: Land a Job via Social Networking Link-in to LinkedIn: Land a Job via Social Networking Presentation Transcript

  • What is LinkedIn A social networking site designed with professionals in mind. It highlights information similar to a résumé, provides forums for career-related discussion, and a platform for career research.
  • How Do I Capitalize on this Trend? Get on LinkedIn Proactively manage your online brand Clean up your social networking sites with a professional brand Use privacy settings carefully Share industry knowledge on blogs, LinkedIn (groups and newsfeed), Twitter, and Facebook  Learn how to use social media sites to network and build your professional brand     
  • 84% 73% 76% 50% 93% 94% 70% 39% 80% 54% 37% 78%
  • 84% 73% have 39% of companies use social networking sites to research job candidates made successful of recruiters use hires using social social media to media recruit 50% of employers will take a candidate out of the running 93% for a job because of an LinkedIn remains dominant inappropriate photo 94% 70% of employers have successfully hired a candidate through social media of recruiters used LinkedIn 80% of companies use LinkedIn to find candidates 54% of recruiters now use Twitter 78% have made a hire through social media 76% of companies use social media to recruit 37% screen candidates using LinkedIn
  • Brand of One • Brand defined • Brand of YOU • Promoting your brand
  • How should a Brand be Represented?
  • Why Use Social Media for Career Networking? 92% of recruiters used social media for recruiting in 2012 o 54% used Twitter o 66% used Facebook o 93% used LinkedIn 88% of job seekers used social media in their job search o 34% used Twitter o 52% used Facebook o 38% used LinkedIn 50% of hiring managers determine if personality is a fit based on your social media presence 70% of employers have rejected candidates based on something they found about them online 65% of companies have successfully hired candidates via social media Sources:, LinkedIn,
  • Key Elements • Photo/Headshot •Make sure that it is up close, professional in nature but appropriate for you field, and preferably just of you •Headline • This automatically pulls from your current/most recent job, however you can change it to reflect an interesting brand statement •Profile URL •Always update your profile url to be your name •This helps your profile pop up when you are Googled •You can also add this to your resume
  • Key Elements Websites •This is a great place to link blogs,Twitter, or other professional websites •Include your personal websites if you have collected projects and information for professional use
  • What does your profile highlight? ?
  • Key Elements Summary •Create a professional summary written in the first person. •Focus on answering three main questions: (1) Who are you professionally? (2) What do you do or want to do? (3) Why are you unique? What are your skills and specialties? • Be sure to include keywords for your industry as well as your contact information (e.g., email address). •Review job descriptions for keywords to include
  • Key Elements Experience • Post at least three recent positions. • Be sure to include volunteer positions, internships, and jobs. Under each position, list the 1-2 most important bullets from your resume. • Then, add 1-2 that you didn’t have space to include on your resume. This helps ensure that someone who has seen your resume is finding supplemental information on your LinkedIn profile. • Start your bullets with action words, just like you would on your resume.
  • Key Elements Education •Include all education • Honors, awards, activities, sig nificant projects, relevant courses, and/or other highlights
  • Key Elements Skills & Expertise •Add industry and technical terms that relate to your field(s) of interest. This is a great section to also focus on keywords that may be used when employers are conducting searches on LinkedIn. •View other professionals’ profiles to get more ideas.
  • Key Elements Recommendations •Ideal to have 1-2 recommendations for each of your most recent work/project experiences. •Customize the recommendation request to share why you are looking for a recommendation and what you would specifically like them to highlight. •Recommender must be a LinkedIn member and connection must already be made
  • Connections • Connections should first be made with people that you have a relationship with. • Begin by connecting with family , friends, coworkers/supervisors, classmates, and staff/instructors. Remember to add connections from internships/co-ops. The more 1st degree connections you have, the more helpful your 2nd degree connections will be, then 3rd degree connections will appear. • Always customize connection requests. This adds a personal touch and will remind the person who you are. • Continue to maintain your LinkedIn connections. As you meet new people at networking events or future jobs, connect with them right away.
  • Connections Nope This is for a 1st Degree connection. Remember to personalize your communication. Your message can have up to 300 characters. Yep
  • Connections This is for a 2nd Degree connection. Make sure you feel comfortable and confident with your 1st degree connection before you request an introduction. If your connection is fairly new to this feature, you may need to help him/her by providing these steps: 1. Search for one of the connection's (ex: Sean or Emily’s) profiles from the top of your home page. 2. From results, click on the name. 3. Hover over the "Send InMail" dropdown box and click “Share profile" 4. Enter each recipient's name in the "To" box. 5. Modify the message to explain how recipients could benefit from knowing each other. 6. Click Send Message
  • Connections Follow-up communication from an introduction should result in you replying and asking for the contact’s preferred email address. This will allow you to use the “Connect” button with the “Other” option which requires an email address. Be sure to include a follow-up message that expresses your sincere enthusiasm to get to know this person. You will need to make a 2nd degree connection before you connect with a 3rd degree connection.
  • Essentials Complete your profile! Fill out sections that are suggested such as projects/organizations etc. Join the ERAU Alumni Association Group, ERAU Career Services Group, and other relevant groups Comment on group discussion boards or post your own topic/question/request Tap into the LinkedIn Alumni Tool
  • Connecting with Alumni via “Network Tool”
  • Communication to ERAU Alumni Hi Greg, I am currently a senior at ERAU and came across your profile. I will graduate in May 2014, also with a degree in Aerospace Engineering, and have been interning with Gulfstream this last semester. I’m currently job hunting and hoping to make the transition from student to entry level engineer. I am really interested in knowing more about your career and was wondering if you might be willing to offer some advice or perhaps chat by phone? I would really appreciate your time and would be happy to help you in any way that I can. Thank you! - Emily You can typically connect with alumni or people in groups you are in without needing an introduction.
  • Groups Groups • Use groups such ERAU Alumni Group to ask questions and get to know alumni. • Contribute to discussions to demonstrate you have professional knowledge. • Use the Job tab to check out any position being recruited for.
  • Interests • Use the “Interests” feature to connect with groups, companies, and influencers • Follow companies of interest to learn more • Use the company’s “career” tab to learn about their opportunities and culture
  • Search for Positions using the Jobs category Several ways to search include: • Simple search by keyword • Search using connections • Search by location
  • Keep a Clean House • Update your LinkedIn profile - along with your resume • Continue to connect with those who you have already worked with to help build your network • Participate in discussions and groups (Sign up for Google Alerts ( - It will send you emails about specific topics you would like to post about. • Accuracy and details matter! • Check for grammar • Use a professionally branded photo • Achieve “All-Star” status by completing sections of your profile
  • Protect Your Online Presence Privacy settings Negative content Professionalism
  • Questions?