UX CAMP CPH 2014: Public self-service on mobile devices

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A tour of the Danish Business Authority design guide. Presentation from the ux camp in Copenhagen 2014.

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UX CAMP CPH 2014: Public self-service on mobile devices

  1. 1. A tour of the Danish Business Authority design guide Public self-service on mobile devices
  2. 2. 2PUBLIC SELF-SERVICE ON MOBILE DEVICES
  3. 3. Mobile use is here… How can the public sector adapt? What have we learned? PUBLIC SELF-SERVICE ON MOBILE DEVICES
  4. 4. 4PUBLIC SELF-SERVICE ON MOBILE DEVICES Mobile use is here…
  5. 5. 5 Nine out of ten adult has a smart phone in Denmark Every second senior (age: 60-74) has a smartphone Source: http://www.mx.dk/viden/digital/story/18754827
  6. 6. 6 The train rolls out this summer
  7. 7. 7PUBLIC SELF-SERVICE ON MOBILE DEVICES Unfortunately we’re not quite there yet…
  8. 8. 8PUBLIC SELF-SERVICE ON MOBILE DEVICES 0 1 2 3 4 5 6 7 8 9 10 Great! Good enough OMG Quality of digital self-service 0 1 2 3 4 5 6 7 8 9 10 Great! Good enough OMG
  9. 9. 9 How can the public sector adapt?
  10. 10. 10PUBLIC SELF-SERVICE ON MOBILE DEVICES A responsive solution
  11. 11. 11PUBLIC SELF-SERVICE ON MOBILE DEVICES Good design = credibility Good design = creates motivation Good design = enables the users to help themselves
  12. 12. 12 URL: designmanual.virk.dk Project managers Developers YOU!
  13. 13. 13
  14. 14. 14
  15. 15. 15 The Design guide helps you Is defined in the project Why use common design elements? Users need consistent interactions
  16. 16. 16
  17. 17. 17 What did we learn? Image: Josh Clark, Mobilism 2013
  18. 18. 18 Hype #1 Mobile first! PUBLIC SELF-SERVICE ON MOBILE DEVICES
  19. 19. 19 Hype #2 Frameworks saves time & money PUBLIC SELF-SERVICE ON MOBILE DEVICES
  20. 20. 20 Hype #3 Testing on your iphone will do the trick PUBLIC SELF-SERVICE ON MOBILE DEVICES
  21. 21. 21MOBIL SELVBEJTENING URL: http://www.browserstack.com/responsive
  22. 22. 22 Hype #4 Design in the browser is the way to go PUBLIC SELF-SERVICE ON MOBILE DEVICES
  23. 23. 23 Lesson learned
  24. 24. 24 Hype #4 Design in the browser is the way to go PUBLIC SELF-SERVICE ON MOBILE DEVICES
  25. 25. Mobile use is here… How can the public sector adapt? What have we learned? PUBLIC SELF-SERVICE ON MOBILE DEVICES
  26. 26. 26PUBLIC SELF-SERVICE ON MOBILE DEVICES ? Questions ?
  27. 27. Advisor rrl@advicedigital.dk Digital design project manager SimWar@erst.dk Simon Warthoe Rasmus Rune Larsen

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