Your SlideShare is downloading. ×
TEAM - Telecom Enhanced Application Manager
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

TEAM - Telecom Enhanced Application Manager

772
views

Published on

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
772
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
22
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. TEAMTelecom Enhanced Application Manager
  • 2. TEAM - All in One Solution?
  • 3. Why TEAM? • Today, telecom networks are wall-guarded • It is extremely difficult for an enterprise to get access to use Telecom Services like SMS, Voice, USSD, MMS, Wap, etc. • Services include (tele)voting, advertising, information on demand, information push, notifications, location tracking, billing, etc. • Application integration like Sales force automation, Fleet management, CRM, Stock inventory management, Bill payment, etc.
  • 4. Why TEAM? Well…….what can I do with……. Service Interactivity Too Many Services Increasing Increasing Demand OpEx Access Complex Telecom Control Real time Protocols Info Delivery IoD Services Statistics Too Many Content & Reports Providers Too Many Access Time to Points Market Growing Competition Service Integrity of Availability Service
  • 5. Why TEAM? • TEAM – Telecom Enhanced Application Manager • Solution enables operators to provide access to their telecom services, to enterprises • Solution enables service aggregators or enterprises to launch their services via telecom channels
  • 6. Advantages To Operators/ServiceAggregator • Provide hassle free telco accesses to enterprises • Enable service/platform consolidation – reduce Op-ex • Implement security at a central point • Implement service access and control at a central point • Implement service integration at a central point – avoid cascading integration effect • Improve customer satisfaction • Maintain QoS • Generate additional revenue
  • 7. Advantages To Enterprises • Get faster telecom access to deploy their services • Bridge the Gap between ERP and Reach • Avoid complex, time consuming and expensive telecom protocol level development • Avoid expensive connectivity/infrastructure requirement – minimize CapEx/OpEx • Get a complete solution with telco grade stability, security, cdrs, statistics, reports, alarms • Create, manage, run services, themselves – security and flexibility • Make a service differentiator from their competitors • MNO Independent
  • 8. Features - General • Complete SMS/MMS/USSD based service deployment • Webtop based GUI - supports all the major Web Browsers • Module based application services • Subscription services • Message broadcaster – Bulk/push services • Voting services – Interactive services • Information on Demand (IoD) – Pull services • External application integration • Enterprise application integration – e.g. Sales force automation • Message inbox
  • 9. Features - General • Comprehensive statistics/reports • Support both prepaid and postpaid EAs • Credit based system usage – credits can be purchased online or by calling customer care • Inbound message routing by short code and keywords analysis • Message routing to EA, Campaign or external applications. EA can define their own routing • External applications can be integrated with the system over HTTP/JSon API
  • 10. Features - General • Controlled enterprise account management • EA can add sub-EAs with various rights • Service access blacklist/whitelist • Campaigns scheduling • Start immediately • Schedule at a future date/time • Stop at a specific date/time • Run the campaign only for specified number of hours • Repeat the campaign daily/weekly/monthly • Start campaign on content upload • Start campaign by External API/SMS
  • 11. Features – Why Webtop? • Web based GUI is the ideal interface to enable remote access and provide install free software • Desktop is the most used interface by computer users – hence Webtop • Users know Start button, Desktop shortcuts and Menu items, Windows, Drag n Drop, Point n Click, etc. • Having multiple windows make it easy to run things in parallel • View multiple campaign statistics • Access different part of the system, campaign, etc. in the same GUI as separate Windows • Lesser user training requirement to the GUI
  • 12. Features – Webtop GUI • Create service by Click, Drag and Drop
  • 13. Features – Campaign Scheduling • Start immediately • Schedule at a future date/time • Stop at a specific date/time • Run the campaign only for specified number of hours • Repeat the campaign daily/weekly/monthly • Start campaign on content upload • Start campaign by External API/SMS
  • 14. Features – Content Publishing • Direct publish via WebTop/SMS/Wap • Content push through External API • Content pull from External URL • Time schedule based content pull • Pull/push content through SMS from another service • Pull/push content through file upload
  • 15. Features – Billing Support • Daily/Weekly/Monthly subscription • Pay per service/access • Prepaid direct debit over Camel/Diameter/SMPP+/API/etc. • Postpaid billing mediator integration • MO and/or MT based charging • Charge based on Service Code • Service bundling • Parent account charging • Free services
  • 16. Features – Account Management • Template based account roles • Access control list (ACL) • Tier based user accounts • Content sharing between accounts
  • 17. Features – Number List Management • Create multiple source/destination number lists to re-use when creating campaigns • Share numbers lists with different users in a system • Upload/delete numbers individually or by text files
  • 18. Features – Campaign Management • Easy to create campaigns • Facility to run multiple campaigns simultaneously
  • 19. Features – Statistics • Support daily, monthly, yearly statistics • Statistics at system, account, campaign levels • Service subscription statistics • Number of subscribers • New subscribers • Un-subscribers • New un-subscribers • Active subscribers • Statistics access restriction – admin, service owner, sub-accounts
  • 20. Features – Statistics • Statistics are shown in pie, line or bar graph formats
  • 21. Features – Multilingual • GSM default character set • Unicode support on Web/SMS/USSD • Multi language support for keywords
  • 22. Features – Audit Logs • Each activity is tracked for maximum security • Audit logs can be viewed online or downloaded as CVS
  • 23. Features – Integration Points
  • 24. Features – Integration Points • SMSC – over SMPP • MMSC (MM3 or MM7) • IVR/Video – VXML/HTTP based API • USSD – over SMPP/HTTP • Charging – CAMEL, SMPP+, Diameter, CG API • Social network integration – Twitter, Facebook • Advertising – HTTP/JSon API • Enterprise backend systems – HTTP/JSon • Automated content retrieval (Web, RSS, XML, DB) • Excel, CSV, Text based content upload for timely, sequential, random delivery • CDR – FTP/SFTP
  • 25. Market Opportunity • Currently, the services are done by per service-per application basis • Operators seek consolidation due to escalating op-ex, increasing demand for services, increasing number of services and content providers • Competition is growing and time-to-market is critical • ARPU is decreasing, hence need to find alternative revenue sources and optimal op-ex point • Enable enterprise access easier controllable and secure
  • 26. Development Roadmap (1/2) • Phase 1 (Ready): SMS Enhanced services • Phase 2 (Q3 2011): USSD and CBC • Phase 3 (Q4 2011): MMS and WAP
  • 27. Phase 1: SMS Enhanced Services • SMS Scheduler • Bulk push/promotion engine • MO/MT Charging • Transaction & billing tracking (CRM) • Subscription manager • SMS campaign manager • Voting, Contests, Polls • Information on demand service • External application integration • Quiz, Chat, SMS2Win, SMS2TV • Enterprise account manager • Credit manager
  • 28. Phase 2: USSD & CBC Integration • Service integration as • USSD push • CBC broadcast • Through SMPP/HTTP API for USSD & CBC nodes • Service request acceptance & registration handling via USSD requests • Configurable service delivery interface • SMS • USSD • CBC • Service & content based charging integration • USSD • CBC • Promotion engine: • Criteria based USSD/CBC push
  • 29. Phase 3: MMS & WAP Integration • Bring picture in services • MMS album, MMS2TV, MMS2WEB applications and other services • Bundled service capability (E.g. bundle News via SMS & MMS together). • Multi language support using Unicode to picture message translation • Sinhala & Tamil message delivery as images even on phone with no UNICODE support • Promotion engine: • Criteria based MMS push
  • 30. Phase 3: MMS & WAP Integration • WAP Delivery Channel Integration • With service discovery • WAP (portal) and Web (Portal) • Promotion engine: • Criteria based WAP push (OTA)
  • 31. Contact for more Information eranga.udesh@gmail.com Mobile: (94) 71 1148555