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TEAMTelecom Enhanced Application Manager
TEAM - All in One Solution?
Why TEAM? • Today, telecom networks are wall-guarded • It is extremely difficult for an enterprise to get access to   use ...
Why TEAM?                             Well…….what can I do with…….                                                        ...
Why TEAM? • TEAM – Telecom Enhanced Application Manager • Solution enables operators to provide access to their   telecom ...
Advantages To Operators/ServiceAggregator • Provide hassle free telco accesses to enterprises • Enable service/platform co...
Advantages To Enterprises • Get faster telecom access to deploy their services • Bridge the Gap between ERP and Reach • Av...
Features - General • Complete SMS/MMS/USSD based service deployment • Webtop based GUI - supports all the major Web Browse...
Features - General • Comprehensive statistics/reports • Support both prepaid and postpaid EAs • Credit based system usage ...
Features - General • Controlled enterprise account management    • EA can add sub-EAs with various rights • Service access...
Features – Why Webtop? • Web based GUI is the ideal interface to enable remote   access and provide install free software ...
Features – Webtop GUI • Create service by Click, Drag and Drop
Features – Campaign Scheduling • Start immediately • Schedule at a future date/time • Stop at a specific date/time • Run t...
Features – Content Publishing • Direct publish via WebTop/SMS/Wap • Content push through External API • Content pull from ...
Features – Billing Support • Daily/Weekly/Monthly subscription • Pay per service/access • Prepaid direct debit over   Came...
Features – Account Management •   Template based account roles •   Access control list (ACL) •   Tier based user accounts ...
Features – Number List Management • Create multiple source/destination number lists to re-use   when creating campaigns • ...
Features – Campaign Management • Easy to create campaigns • Facility to run multiple campaigns simultaneously
Features – Statistics • Support daily, monthly, yearly statistics • Statistics at system, account, campaign levels • Servi...
Features – Statistics • Statistics are shown in pie, line or bar graph formats
Features – Multilingual • GSM default character set • Unicode support on Web/SMS/USSD • Multi language support for keywords
Features – Audit Logs • Each activity is tracked for maximum security • Audit logs can be viewed online or downloaded as CVS
Features – Integration Points
Features – Integration Points • SMSC – over SMPP • MMSC (MM3 or MM7) • IVR/Video – VXML/HTTP based API • USSD – over SMPP/...
Market Opportunity • Currently, the services are done by per service-per   application basis • Operators seek consolidatio...
Development Roadmap (1/2) • Phase 1 (Ready): SMS Enhanced services • Phase 2 (Q3 2011): USSD and CBC • Phase 3 (Q4 2011): ...
Phase 1: SMS Enhanced Services •   SMS Scheduler •   Bulk push/promotion engine •   MO/MT Charging •   Transaction & billi...
Phase 2: USSD & CBC Integration • Service integration as    • USSD push    • CBC broadcast • Through SMPP/HTTP API for USS...
Phase 3: MMS & WAP Integration • Bring picture in services    • MMS album, MMS2TV, MMS2WEB applications and       other se...
Phase 3: MMS & WAP Integration • WAP Delivery Channel Integration • With service discovery    • WAP (portal) and Web (Port...
Contact for more Information         eranga.udesh@gmail.com         Mobile: (94) 71 1148555
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TEAM - Telecom Enhanced Application Manager

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Transcript of "TEAM - Telecom Enhanced Application Manager"

  1. 1. TEAMTelecom Enhanced Application Manager
  2. 2. TEAM - All in One Solution?
  3. 3. Why TEAM? • Today, telecom networks are wall-guarded • It is extremely difficult for an enterprise to get access to use Telecom Services like SMS, Voice, USSD, MMS, Wap, etc. • Services include (tele)voting, advertising, information on demand, information push, notifications, location tracking, billing, etc. • Application integration like Sales force automation, Fleet management, CRM, Stock inventory management, Bill payment, etc.
  4. 4. Why TEAM? Well…….what can I do with……. Service Interactivity Too Many Services Increasing Increasing Demand OpEx Access Complex Telecom Control Real time Protocols Info Delivery IoD Services Statistics Too Many Content & Reports Providers Too Many Access Time to Points Market Growing Competition Service Integrity of Availability Service
  5. 5. Why TEAM? • TEAM – Telecom Enhanced Application Manager • Solution enables operators to provide access to their telecom services, to enterprises • Solution enables service aggregators or enterprises to launch their services via telecom channels
  6. 6. Advantages To Operators/ServiceAggregator • Provide hassle free telco accesses to enterprises • Enable service/platform consolidation – reduce Op-ex • Implement security at a central point • Implement service access and control at a central point • Implement service integration at a central point – avoid cascading integration effect • Improve customer satisfaction • Maintain QoS • Generate additional revenue
  7. 7. Advantages To Enterprises • Get faster telecom access to deploy their services • Bridge the Gap between ERP and Reach • Avoid complex, time consuming and expensive telecom protocol level development • Avoid expensive connectivity/infrastructure requirement – minimize CapEx/OpEx • Get a complete solution with telco grade stability, security, cdrs, statistics, reports, alarms • Create, manage, run services, themselves – security and flexibility • Make a service differentiator from their competitors • MNO Independent
  8. 8. Features - General • Complete SMS/MMS/USSD based service deployment • Webtop based GUI - supports all the major Web Browsers • Module based application services • Subscription services • Message broadcaster – Bulk/push services • Voting services – Interactive services • Information on Demand (IoD) – Pull services • External application integration • Enterprise application integration – e.g. Sales force automation • Message inbox
  9. 9. Features - General • Comprehensive statistics/reports • Support both prepaid and postpaid EAs • Credit based system usage – credits can be purchased online or by calling customer care • Inbound message routing by short code and keywords analysis • Message routing to EA, Campaign or external applications. EA can define their own routing • External applications can be integrated with the system over HTTP/JSon API
  10. 10. Features - General • Controlled enterprise account management • EA can add sub-EAs with various rights • Service access blacklist/whitelist • Campaigns scheduling • Start immediately • Schedule at a future date/time • Stop at a specific date/time • Run the campaign only for specified number of hours • Repeat the campaign daily/weekly/monthly • Start campaign on content upload • Start campaign by External API/SMS
  11. 11. Features – Why Webtop? • Web based GUI is the ideal interface to enable remote access and provide install free software • Desktop is the most used interface by computer users – hence Webtop • Users know Start button, Desktop shortcuts and Menu items, Windows, Drag n Drop, Point n Click, etc. • Having multiple windows make it easy to run things in parallel • View multiple campaign statistics • Access different part of the system, campaign, etc. in the same GUI as separate Windows • Lesser user training requirement to the GUI
  12. 12. Features – Webtop GUI • Create service by Click, Drag and Drop
  13. 13. Features – Campaign Scheduling • Start immediately • Schedule at a future date/time • Stop at a specific date/time • Run the campaign only for specified number of hours • Repeat the campaign daily/weekly/monthly • Start campaign on content upload • Start campaign by External API/SMS
  14. 14. Features – Content Publishing • Direct publish via WebTop/SMS/Wap • Content push through External API • Content pull from External URL • Time schedule based content pull • Pull/push content through SMS from another service • Pull/push content through file upload
  15. 15. Features – Billing Support • Daily/Weekly/Monthly subscription • Pay per service/access • Prepaid direct debit over Camel/Diameter/SMPP+/API/etc. • Postpaid billing mediator integration • MO and/or MT based charging • Charge based on Service Code • Service bundling • Parent account charging • Free services
  16. 16. Features – Account Management • Template based account roles • Access control list (ACL) • Tier based user accounts • Content sharing between accounts
  17. 17. Features – Number List Management • Create multiple source/destination number lists to re-use when creating campaigns • Share numbers lists with different users in a system • Upload/delete numbers individually or by text files
  18. 18. Features – Campaign Management • Easy to create campaigns • Facility to run multiple campaigns simultaneously
  19. 19. Features – Statistics • Support daily, monthly, yearly statistics • Statistics at system, account, campaign levels • Service subscription statistics • Number of subscribers • New subscribers • Un-subscribers • New un-subscribers • Active subscribers • Statistics access restriction – admin, service owner, sub-accounts
  20. 20. Features – Statistics • Statistics are shown in pie, line or bar graph formats
  21. 21. Features – Multilingual • GSM default character set • Unicode support on Web/SMS/USSD • Multi language support for keywords
  22. 22. Features – Audit Logs • Each activity is tracked for maximum security • Audit logs can be viewed online or downloaded as CVS
  23. 23. Features – Integration Points
  24. 24. Features – Integration Points • SMSC – over SMPP • MMSC (MM3 or MM7) • IVR/Video – VXML/HTTP based API • USSD – over SMPP/HTTP • Charging – CAMEL, SMPP+, Diameter, CG API • Social network integration – Twitter, Facebook • Advertising – HTTP/JSon API • Enterprise backend systems – HTTP/JSon • Automated content retrieval (Web, RSS, XML, DB) • Excel, CSV, Text based content upload for timely, sequential, random delivery • CDR – FTP/SFTP
  25. 25. Market Opportunity • Currently, the services are done by per service-per application basis • Operators seek consolidation due to escalating op-ex, increasing demand for services, increasing number of services and content providers • Competition is growing and time-to-market is critical • ARPU is decreasing, hence need to find alternative revenue sources and optimal op-ex point • Enable enterprise access easier controllable and secure
  26. 26. Development Roadmap (1/2) • Phase 1 (Ready): SMS Enhanced services • Phase 2 (Q3 2011): USSD and CBC • Phase 3 (Q4 2011): MMS and WAP
  27. 27. Phase 1: SMS Enhanced Services • SMS Scheduler • Bulk push/promotion engine • MO/MT Charging • Transaction & billing tracking (CRM) • Subscription manager • SMS campaign manager • Voting, Contests, Polls • Information on demand service • External application integration • Quiz, Chat, SMS2Win, SMS2TV • Enterprise account manager • Credit manager
  28. 28. Phase 2: USSD & CBC Integration • Service integration as • USSD push • CBC broadcast • Through SMPP/HTTP API for USSD & CBC nodes • Service request acceptance & registration handling via USSD requests • Configurable service delivery interface • SMS • USSD • CBC • Service & content based charging integration • USSD • CBC • Promotion engine: • Criteria based USSD/CBC push
  29. 29. Phase 3: MMS & WAP Integration • Bring picture in services • MMS album, MMS2TV, MMS2WEB applications and other services • Bundled service capability (E.g. bundle News via SMS & MMS together). • Multi language support using Unicode to picture message translation • Sinhala & Tamil message delivery as images even on phone with no UNICODE support • Promotion engine: • Criteria based MMS push
  30. 30. Phase 3: MMS & WAP Integration • WAP Delivery Channel Integration • With service discovery • WAP (portal) and Web (Portal) • Promotion engine: • Criteria based WAP push (OTA)
  31. 31. Contact for more Information eranga.udesh@gmail.com Mobile: (94) 71 1148555
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