KaosArc
                                   ©



 executive summary




All rights reserved to Tov Strikovsky July 2005
   ...
TABLE OF CONTENT




                                      Introduction
                                          Page 2

...
INTRODUCTION
KaosArc is the first 3D creative digital processor, a compact and simple method for current
architectural des...
TECHNICAL INFORMATION
This 3D software is a result of more than 5 years of research and development combining
vast technol...
ABOUT THE INVENTOR
Tov Strikovsky graduated from the Technion-Israel Institute of Technology (Haifa) in 1957
where he rece...
THE MARKET
KaosArc's target is aimed at different disciplines in the building area – professional architects,
interior des...
POSITIONING & MARKETING
KaosArc is positioned to the high end market. It will be sold as a software vendor and will
use an...
INVESTMENT
During the last 5 years, $400,000 from government grants and private capital have been
invested in KaosArc rese...
FINANCIALS




                     KaosArc Investment Planning
                                       For the First Year
...
KaosArc
                                   ©



 executive summary




All rights reserved to Tov Strikovsky July 2005
   ...
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  1. 1. KaosArc © executive summary All rights reserved to Tov Strikovsky July 2005 ©
  2. 2. TABLE OF CONTENT Introduction Page 2 Technical Information Page 3 About The Inventor Page 4 The Market Page 5 Positioning and Marketing Page 6 Investment Page 7 Financials Page 8 KaosArc © Executive Summary. All rights reserved to Tov Strikovsky July 2005 ©
  3. 3. INTRODUCTION KaosArc is the first 3D creative digital processor, a compact and simple method for current architectural design. It is an add-on application for AutoCAD™ software and provides architects or other AutoCAD™ users with an innovative tool to design multidimensional complex architectural groups of objects in a fast and creative manner. CONCEPT KaosArc innovation is the solution it brings to generate architectural design in a continuous dynamic process of change, transformations and movement on whole groups of architectural geometrical objects with patterns of fluidity and waves in real time. Furthermore, the software is able to generate a whole form of interrelated architectural groups which its interrelations can be modified by simulation of the user. It also enables to develop architecture as an emergent behavior of the overall complexity of digital design. MAIN BENEFITS - Acceleration of the design process. - Allowance of an immediate design display. - Easiness and efficiency of the design process using a simple and comfortable interface. - Increase of productivity and profitability by reduction of time invested. - Leading a scientific digital technology breakthrough in the architecture realm. Furthermore, KaosArc meets the actual market needs as all CAD tools of today are for drawing/production or for rendering, tools that are complicated to operate. Since they are not properly addressed, the creative architect/designer design of today is still by hand. KaosArk is bringing a new creative CAD tool that will enable architects/designers to create new architectural design concepts with higher efficiency, productivity and profitability, thus will bring the CAD users into the electronic advancement which required in today's life. KaosArc © Executive Summary. All rights reserved to Tov Strikovsky July 2005 © 2
  4. 4. TECHNICAL INFORMATION This 3D software is a result of more than 5 years of research and development combining vast technological and scientific knowledge in the formulation of architectural space forms and pattern configuration into digital algorithms Furthermore, it combines an advanced mathematical engine and state-of-the-art computer technologies, implementing the latest formalizations and understanding of the organic universe and nature phenomena, the fractal geometry, the complexity mathematics of chaos and generic algorithms. KaosArc is based on proprietary core software technologies of its own database. The design is stored not as graphic data but as digital tables allowing direct and coherent relationships between the design model and other digital design information. KaosArc © Executive Summary. All rights reserved to Tov Strikovsky July 2005 © 3
  5. 5. ABOUT THE INVENTOR Tov Strikovsky graduated from the Technion-Israel Institute of Technology (Haifa) in 1957 where he received his B.sc (Engineering) and has continued his post graduate studies in Architecture . He is a certified building engineer, an architect, mathematician and software developer. Furthermore, he has achieved acclaim in Israel as a building engineer and a visionary architect and mostly as the first architect in the world who introduced computer technology to the discipline of architecture. He has begun his research with the development of the world’s first 3d solid modeling software for the architectural environment internationally known as ARC+ software. In the last two decades, Tov Strikovsky has indulged in a thorough research of the principles of the organic universe and nature phenomena to be implemented in the creation of architecture . He has lectured in Bezalel Academy of Art & Design, Jerusalem, and addressed lectures and talks in the academy and at a number of architecture, and engineering institutions as an expert for Architectural software. He addressed several international congresses for CAD in Israel, and has published articles in several periodic in the subject of Architecture and Computers. In "L’architectura" Italy (Periodic), a very favorable editorial report was written by the late Bruno Zevi regarding the theoretical concept of the future. KaosArc also participated in an exhibition on architecture and buildings "The Israeli Project" 2000 in Tel-Aviv museum. KaosArc © Executive Summary. All rights reserved to Tov Strikovsky July 2005 © 4
  6. 6. THE MARKET KaosArc's target is aimed at different disciplines in the building area – professional architects, interior designers, exhibition designers, gardening, town planning and various engineering designers, from small to large firms. The software is imbedded within the platform of AutoCAD™ and operates on all versions from 2000 to 2006 including ADT. The actual global market is estimated at (±) 16 million users worldwide. (Based on AutoDesk Data). The AEC (Architectural, Engineering, Construction) market is estimated at 33% of the global market, the market is therefore estimated to 5,300,000 users. The design’s share in the building industry is estimated at 33% of the AEC computerized market of CAD and is (±) 1,300,000 users. The software is aimed for international distribution to large and small design firms. KaosArk's interoperability with AutoDesk’s AutoCAD™ positions it to offer added value to AutoDESK’s 70+ master distributors, each which supports 250+ resellers. This represents an immediately accessible market of more than 1 million architecture professionals* who use AutoCAD™. * See AutoDesk (NASDAQ: ADSK) financial publications at www.autodesk.com KaosArc © Executive Summary. All rights reserved to Tov Strikovsky July 2005 © 5
  7. 7. POSITIONING & MARKETING KaosArc is positioned to the high end market. It will be sold as a software vendor and will use an indirect marketing strategy, through distribution/support network to market and support its products. Furthermore, it will provide its channels with comprehensive training and second-line support. The revenues for KaosArc will derive from software licensing, training and annual maintenance fees. Furthermore, newer versions (that are already in development stage) will be distributed. Thus will ensure continues income flow to the company. For the moment the company is in the last stage of negotiation with one of the biggest French AutoCAD™ software distributor that has checked the software for one week, approved the technology and the market needs and demand and is ready to distribute KaosArc. The following is the Business Model that has been created for the French market: - The end user pricing of 1st version is (±) 1,000 € — sells by the distributors. (this number is calculated based on 25% of AutoCAD™ software 4,000 €) - The net income from a sale is (±) 50% of end user price. - The number of architects in France is (±) 27,000 (50% are in private offices = 13,500). - The estimate number of users that will buy KaosArc is (±) 10% = 1,350. - The overall estimate income in France is 1,350 x 1,000 € = 1,350,000 €. Further development To integrate the geometric design, the program briefing of the project and the quantitative information data as the baseline for collaboration with all participants in a project as well as the developer customer. KaosArc is a tool for the collaboration of the architectural design, building engineering and construction data information, which is the central spectrum problem of AEC. THE TEAM The Company has built a unique team consisting of visionary founders, a top-class multi- disciplinary development team, and experienced managers and financial professionals, all with long track records of success. This team has the experience and motivation to carry out the company’s ambitious sales, marketing, and development plans. The head of the team is Mr.Tov Strikovsky, the founder of 3Dmagine. KaosArc © Executive Summary. All rights reserved to Tov Strikovsky July 2005 © 6
  8. 8. INVESTMENT During the last 5 years, $400,000 from government grants and private capital have been invested in KaosArc research and development. The English version is ready and the French version is in its last stage of development. The Company is currently seeking for an investment capital of $250,000* (192,000 €) and a strategic partner to carry out the advanced development of the software according to its product description, to build its marketing channels and for engaging in additional business development activities in Europe, U.S. and Far East. Furthermore, the company is planning to set up training and support infrastructure to serve its distributors. The strategic partner/investor is offered to hold 30% of the company. * see financial tablets in the next page. KaosArc © Executive Summary. All rights reserved to Tov Strikovsky July 2005 © 7
  9. 9. FINANCIALS KaosArc Investment Planning For the First Year Item Amount € US Dollars Company E s tablis hment € 25,000 $30,000 Salaries € 85,000 $102,000 E quipment € 10,000 $12,000 Offices E s tablis hment € 10,000 $12,000 Bus ines s Traveling € 30,000 $36,000 M ark eting € 25,000 $30,000 Technical Support € 10,000 $12,000 R & D € 20,000 $24,000 Pack ag ing Des ig n & Production € 15,000 $18,000 Unprodictable € 20,000 $24,000 Total € 250,000 $300,000 KaosArc © Executive Summary. All rights reserved to Tov Strikovsky July 2005 © 8
  10. 10. KaosArc © executive summary All rights reserved to Tov Strikovsky July 2005 ©

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