Nouncer's Old Business Plan

Nouncer is an Online Hub for Real-Time Newswires , the Natural Evolution of User Generated Content
Company Purpose

What’s the Problem? Issues Workarounds
Cost Prohibitive
Lack of Reliable & Scalable Platform
High Infrastructure Ownership Cost
Missing Destination
Scattered Audience
Context Limited to Social-Networking
Limited Usability
Overwhelming Volume
No Delivery Controls
Confined Distribution
Limit Audience to Blogs & Email
Produce Content to Fit Limitations
Creative Usage
Use Social Networks for Distribution
Create Multiple Accounts for Channels
Development
Create Costly Customized Solutions
Build Fragmented Supplements
No Existing Services Enable Consumers to Utilize the Full Potential of Real-Time Content

Nouncer ’s Solution
Content Oriented
Use Social Networking as a Vehicle, Not a Goal
Create a Hub with Search, Guides, & Ranking System
Enable New Content with Discovery Services
Usability
Control Updates Overflow with Powerful Quality Filters
Utilize Familiar Interface with New Technologies
Platform
Designed From the Ground Up to Scale

What is Nouncer For? News
Breaking News
Political Updates
Live Sports
Gossip
School Rumors
Celebrity Sightings
“ Page 6” Items
Friends & Family
Emergency Contact
Trips / Events
Special Moments
Business
Financial News
Market Updates
Deal Rumors
Commerce
Real Estate Listings
Premium Content
Quick Promotions

Why Now?
Natural Evolution
User-Generated Content Seeks New Outlets
Real-Time Content
New Format, Fast-Growing Consumer Interest
Content Overload Requires New Solutions
Mobile Content Adds Value to Existing Businesses
Technology Maturity
Instant Messaging and SMS are Widely Used
Email Instant Messaging + SMS + Blogs Nouncer

Who Will Use Nouncer ?
Businesses
Advertisement to Large and Targeted Audience
Free or Paid Content Distribution
Instant Mobility and Real-Time Solution
Individuals
Teenagers – Gossip, Chatter, Social Networking
Bloggers – Headline Updates, Larger Audience
Fans – Sports, Politics, Entertainment, Fashion
Families – Hot Line, Events

How Will Nouncer Get Users?
Growth By Association
Partnership with Content Vendors
Support Twitter Users
Low Cost Local Marketing
Member Driven
Provide Tools for Invitations and Content Promotion
Support API Usage for New Services
Future Growth
Syndicated Content, Advertisement, Merger/Acquisition

Market Size
Social Networking
MySpace has Over 55M Unique Visitors (9/2006)
Nouncer Targets Active Users (30% of MySpace, 16.5M)
Consumer-Generated Content
US Social Networking Ad Spending for 2007 - $865M
Real-Time Content Trends
Twitter has 100K+ Members, 100% Growth in Q1 2007
88% of Internet Users Use Text Messaging
Mobile Ads: $3B in 2007 ($19B Worldwide By 2011)
Sources: eMarketer, ROI Research, NY Times, ABI Research

Who’s The Competition?
Social Networks
Real-Time: Twitter, Jaiku, Dodgeball
General: Facebook, Bebo
Messaging Infrastructure
Twitter API
Windows Live Alerts
Consumer Generated Content
Yahoo! Groups
Blogger

How is Nouncer Better? As of April 2007 Twitter Jaiku Facebook Windows Live Alerts Yahoo! Groups Blogger Nouncer Real-Time Delivery  SMS Only SMS Only  Email Only   Search & Guides      Search Only  Multi-Channel        Subscription Filters        Content Rating        Content Discovery        Open Framework   Internal     3 rd Party Distribution IM Only      

How Will Nouncer Stay Better?
Focus on Content
Add Value to Social Networks without Competing
Build a Leading eBay-Like Hub for Newswires
Constantly Innovate the Content Quality System
Build Strategic Relationships
Support 3 rd Party Distribution (Twitter, Live Alerts)
Promote API Usage by Leading Content Providers
Long Term Strategy
Invest in Scalable and Reliable Infrastructure

What’s Inside Nouncer ?
Web User
Sign-Up / Password
Create Channels
Send Messages
Search Content
Rate & Give Feedback
Content Recipient
Receive Instant Messages
Receive Batch Email
Subscribe to RSS Feeds
Send Messages
Use Messenger Add-Ins
Mobile User
Receive SMS Messages
Send Messages
Browse nouncer .mobi
Web Server
Channel Administration
Directories & Guides
Search Services
Content Archive
Web Services API
Distribution Server
Real-Time Delivery
Content Filters
Message Routing
Database Server
Configuration
Content

When Will Nouncer Be Ready?
November 2007
Channels Creation
Limited 3rd Party Distribution
Membership Accounts
Framework API
May 2008
Advance Filters & Delivery
Channel Directory
Quiet Time, Email Batch
Infrastructure Scalability
November 2008
User Directories
Channel Moderators
Social Networking Ratings
Location-Based Mobile Filters

How Does It Make Money?
Membership Fees
3 Tier Membership Structure
Basic (Free), Enhanced (10% of Members, $19.95 a Year), and Premium (1% of Members, $99.95 a Year)
Paid Membership Driven by Advance Filters and Controls
Advertisement
Web Pages – Clicks / Impressions
SMS Texts, Instant Messaging - Impressions
Listing Fees
Fees to List Channels in Directory to Increase Exposure

Who Is Behind Nouncer ?
Eran Hammer-Lahav
Founder
Software Development Manager with 15 Years Experience Designing, Implementing, and Managing Complex Software Projects
Extensive Hands-On Experience in Large Scale Distributed Systems with Focus on Performance, Size, Stability, and Cost of Ownership
Most Recently:
Director – Knight Trading Group,
Vice President – Citigroup Investment Banking

Advisory Board
Jonathan Brodsky
General Manager, AllMenus.com
Alan Hammer
Senior Portfolio Advisor, Westminster Management
Nir Liberboim
Senior Associate, McKinsey & Company
Alon Ravid
CTO / General Manager, Invoke Solutions

Financial Forecast Year 1 2 3 4 5 Members 81,000 322,253 725,776 1,634,588 3,681,404 Revenues Membership $ 205,589 $ 870,654 $ 1,807,732 $ 3,960,169 $ 8,838,036 Web Ads $ 789 $ 7,842 $ 19,985 $ 45,010 $ 101,370 Text Ads $ 6,597 $ 105,619 $ 254,662 $ 556,796 $ 1,241,244 Directory $ 3,136 $ 30,608 $ 70,475 $ 151,703 $ 336,506 Total $ 216,111 $ 1,014,723 $ 2,152,854 $ 4,713,677 $ 10,517,156 Expenses Marketing $ - $ 39,070 $ 145,268 $ 327,172 $ 736,854 Operations $ 30,310 $ 37,189 $ 62,996 $ 129,736 $ 286,404 SMS $ 21,474 $ 50,325 $ 98,819 $ 198,284 $ 288,000 Staff $ 359,000 $ 434,000 $ 788,100 $ 1,013,900 $ 1,420,200 Total $ 410,784 $ 560,583 $ 1,095,183 $ 1,669,092 $ 2,731,458 Profit $ (194,673) $ 454,140 $ 1,057,671 $ 3,044,586 $ 7,785,698

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Nouncer's Old Business Plan

by eran on Oct 24, 2007

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Nouncer’s Old Business Plan — Presentation Transcript