Nouncer's Old Business Plan

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  • + iskandhar Youssef Rahoui 2 years ago
    Very useful, thanks ! But why not allow the download ?
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Nouncer's Old Business Plan - Presentation Transcript

  1. Nouncer Business Plan U N C O N F I D E N T I A L Copyright 2007 © Hueniverse, LLC Version 1.14 / May 8, 2007 TM
  2. Nouncer is an Online Hub for Real-Time Newswires , the Natural Evolution of User Generated Content
    • Company Purpose
  3. What’s the Problem? Issues Workarounds
    • Cost Prohibitive
    • Lack of Reliable & Scalable Platform
    • High Infrastructure Ownership Cost
    • Missing Destination
    • Scattered Audience
    • Context Limited to Social-Networking
    • Limited Usability
    • Overwhelming Volume
    • No Delivery Controls
    • Confined Distribution
    • Limit Audience to Blogs & Email
    • Produce Content to Fit Limitations
    • Creative Usage
    • Use Social Networks for Distribution
    • Create Multiple Accounts for Channels
    • Development
    • Create Costly Customized Solutions
    • Build Fragmented Supplements
    No Existing Services Enable Consumers to Utilize the Full Potential of Real-Time Content
  4. Nouncer ’s Solution
    • Content Oriented
      • Use Social Networking as a Vehicle, Not a Goal
      • Create a Hub with Search, Guides, & Ranking System
      • Enable New Content with Discovery Services
    • Usability
      • Control Updates Overflow with Powerful Quality Filters
      • Utilize Familiar Interface with New Technologies
    • Platform
      • Designed From the Ground Up to Scale
  5. What is Nouncer For? News
      • Breaking News
      • Political Updates
      • Live Sports
    Gossip
      • School Rumors
      • Celebrity Sightings
      • “ Page 6” Items
    Friends & Family
      • Emergency Contact
      • Trips / Events
      • Special Moments
    Business
      • Financial News
      • Market Updates
      • Deal Rumors
    Commerce
      • Real Estate Listings
      • Premium Content
      • Quick Promotions
  6. Why Now?
    • Natural Evolution
      • User-Generated Content Seeks New Outlets
    • Real-Time Content
      • New Format, Fast-Growing Consumer Interest
      • Content Overload Requires New Solutions
      • Mobile Content Adds Value to Existing Businesses
    • Technology Maturity
      • Instant Messaging and SMS are Widely Used
    Email Instant Messaging + SMS + Blogs Nouncer
  7. Who Will Use Nouncer ?
    • Businesses
      • Advertisement to Large and Targeted Audience
      • Free or Paid Content Distribution
      • Instant Mobility and Real-Time Solution
    • Individuals
      • Teenagers – Gossip, Chatter, Social Networking
      • Bloggers – Headline Updates, Larger Audience
      • Fans – Sports, Politics, Entertainment, Fashion
      • Families – Hot Line, Events
  8. How Will Nouncer Get Users?
    • Growth By Association
      • Partnership with Content Vendors
      • Support Twitter Users
      • Low Cost Local Marketing
    • Member Driven
      • Provide Tools for Invitations and Content Promotion
      • Support API Usage for New Services
    • Future Growth
      • Syndicated Content, Advertisement, Merger/Acquisition
  9. Market Size
    • Social Networking
      • MySpace has Over 55M Unique Visitors (9/2006)
      • Nouncer Targets Active Users (30% of MySpace, 16.5M)
    • Consumer-Generated Content
      • US Social Networking Ad Spending for 2007 - $865M
    • Real-Time Content Trends
      • Twitter has 100K+ Members, 100% Growth in Q1 2007
      • 88% of Internet Users Use Text Messaging
      • Mobile Ads: $3B in 2007 ($19B Worldwide By 2011)
    Sources: eMarketer, ROI Research, NY Times, ABI Research
  10. Who’s The Competition?
    • Social Networks
      • Real-Time: Twitter, Jaiku, Dodgeball
      • General: Facebook, Bebo
    • Messaging Infrastructure
      • Twitter API
      • Windows Live Alerts
    • Consumer Generated Content
      • Yahoo! Groups
      • Blogger
  11. How is Nouncer Better? As of April 2007 Twitter Jaiku Facebook Windows Live Alerts Yahoo! Groups Blogger Nouncer Real-Time Delivery  SMS Only SMS Only  Email Only   Search & Guides      Search Only  Multi-Channel        Subscription Filters        Content Rating        Content Discovery        Open Framework   Internal     3 rd Party Distribution IM Only      
  12. How Will Nouncer Stay Better?
    • Focus on Content
      • Add Value to Social Networks without Competing
      • Build a Leading eBay-Like Hub for Newswires
      • Constantly Innovate the Content Quality System
    • Build Strategic Relationships
      • Support 3 rd Party Distribution (Twitter, Live Alerts)
      • Promote API Usage by Leading Content Providers
    • Long Term Strategy
      • Invest in Scalable and Reliable Infrastructure
  13. What’s Inside Nouncer ?
      • Web User
      • Sign-Up / Password
      • Create Channels
      • Send Messages
      • Search Content
      • Rate & Give Feedback
      • Content Recipient
      • Receive Instant Messages
      • Receive Batch Email
      • Subscribe to RSS Feeds
      • Send Messages
      • Use Messenger Add-Ins
      • Mobile User
      • Receive SMS Messages
      • Send Messages
      • Browse nouncer .mobi
      • Web Server
      • Channel Administration
      • Directories & Guides
      • Search Services
      • Content Archive
      • Web Services API
      • Distribution Server
      • Real-Time Delivery
      • Content Filters
      • Message Routing
      • Database Server
      • Configuration
      • Content
  14. When Will Nouncer Be Ready?
    • November 2007
    • Channels Creation
    • Limited 3rd Party Distribution
    • Membership Accounts
    • Framework API
    • May 2008
    • Advance Filters & Delivery
    • Channel Directory
    • Quiet Time, Email Batch
    • Infrastructure Scalability
    • November 2008
    • User Directories
    • Channel Moderators
    • Social Networking Ratings
    • Location-Based Mobile Filters
  15. How Does It Make Money?
    • Membership Fees
      • 3 Tier Membership Structure
        • Basic (Free), Enhanced (10% of Members, $19.95 a Year), and Premium (1% of Members, $99.95 a Year)
      • Paid Membership Driven by Advance Filters and Controls
    • Advertisement
      • Web Pages – Clicks / Impressions
      • SMS Texts, Instant Messaging - Impressions
    • Listing Fees
      • Fees to List Channels in Directory to Increase Exposure
  16. Who Is Behind Nouncer ?
    • Eran Hammer-Lahav
      • Founder
      • Software Development Manager with 15 Years Experience Designing, Implementing, and Managing Complex Software Projects
      • Extensive Hands-On Experience in Large Scale Distributed Systems with Focus on Performance, Size, Stability, and Cost of Ownership
      • Most Recently:
        • Director – Knight Trading Group,
        • Vice President – Citigroup Investment Banking
  17. Advisory Board
    • Jonathan Brodsky
      • General Manager, AllMenus.com
    • Alan Hammer
      • Senior Portfolio Advisor, Westminster Management
    • Nir Liberboim
      • Senior Associate, McKinsey & Company
    • Alon Ravid
      • CTO / General Manager, Invoke Solutions
  18. Financial Forecast Year 1 2 3 4 5 Members 81,000 322,253 725,776 1,634,588 3,681,404 Revenues Membership $ 205,589 $ 870,654 $ 1,807,732 $ 3,960,169 $ 8,838,036 Web Ads $ 789 $ 7,842 $ 19,985 $ 45,010 $ 101,370 Text Ads $ 6,597 $ 105,619 $ 254,662 $ 556,796 $ 1,241,244 Directory $ 3,136 $ 30,608 $ 70,475 $ 151,703 $ 336,506 Total $ 216,111 $ 1,014,723 $ 2,152,854 $ 4,713,677 $ 10,517,156 Expenses Marketing $ - $ 39,070 $ 145,268 $ 327,172 $ 736,854 Operations $ 30,310 $ 37,189 $ 62,996 $ 129,736 $ 286,404 SMS $ 21,474 $ 50,325 $ 98,819 $ 198,284 $ 288,000 Staff $ 359,000 $ 434,000 $ 788,100 $ 1,013,900 $ 1,420,200 Total $ 410,784 $ 560,583 $ 1,095,183 $ 1,669,092 $ 2,731,458 Profit $ (194,673) $ 454,140 $ 1,057,671 $ 3,044,586 $ 7,785,698

+ eraneran, 3 years ago

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The original business plan for Nouncer, a microblog more

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