Perceptions of Corporations on Facebook: An Analysis of                  Social Norms<br />by Dr. MihaelaVorvoreanu, Ph.D....
Facebook Usage<br />Facebook is the world’s top social network<br />There is an established Facebook college culture<br />...
Public Relations Online<br />Internet users choose to go to a corporation’s Web Site<br />Facebook users do not go onto Fa...
Results<br />Seven major themes<br />Exclusivity Lost<br />Purpose: To Digitally Hang Out<br />Self-presentation<br />Face...
Discussion<br />Fear of corporation’s ‘spam’<br />Want to communicate with organizations on their own terms<br />Corporati...
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  1. 1. Perceptions of Corporations on Facebook: An Analysis of Social Norms<br />by Dr. MihaelaVorvoreanu, Ph.D., Purdue University and Society for New Communications Research Fellow<br />Alexandra Erickson<br />Comm 404<br />Spring 2011<br />
  2. 2. Facebook Usage<br />Facebook is the world’s top social network<br />There is an established Facebook college culture<br />More than half of the 100 leading U.S retailers have Facebook <br />There are different social norms for Facebook than there are for blogs or Twitter<br />
  3. 3. Public Relations Online<br />Internet users choose to go to a corporation’s Web Site<br />Facebook users do not go onto Facebook to interact with organizations<br />
  4. 4. Results<br />Seven major themes<br />Exclusivity Lost<br />Purpose: To Digitally Hang Out<br />Self-presentation<br />Facebook is Personal<br />Small Businesses Can Keep it Personal<br />Large Corporations: Engagement, Relationships, Conversation<br />Perceptions of Corporate Presence on Facebook<br />
  5. 5. Discussion<br />Fear of corporation’s ‘spam’<br />Want to communicate with organizations on their own terms<br />Corporations can be available to users to ‘like’ their pages<br />Students prefer traditional advertising from corporations <br />Facebook is not appropriate for large corporations to contact individual Facebook users <br />

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