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Perceptions of Corporations on Facebook: An Analysis of                  Social Norms,[object Object],by Dr. MihaelaVorvoreanu, Ph.D., Purdue University and Society for New Communications Research Fellow,[object Object],Alexandra Erickson,[object Object],Comm 404,[object Object],Spring 2011,[object Object]
Facebook Usage,[object Object],Facebook is the world’s top social network,[object Object],There is an established Facebook college culture,[object Object],More than half of the 100 leading U.S retailers have Facebook ,[object Object],There are different social norms for Facebook than there are for blogs or Twitter,[object Object]
Public Relations Online,[object Object],Internet users choose to go to a corporation’s Web Site,[object Object],Facebook users do not go onto Facebook to interact with organizations,[object Object]
Results,[object Object],Seven major themes,[object Object],Exclusivity Lost,[object Object],Purpose: To Digitally Hang Out,[object Object],Self-presentation,[object Object],Facebook is Personal,[object Object],Small Businesses Can Keep it Personal,[object Object],Large Corporations: Engagement, Relationships, Conversation,[object Object],Perceptions of Corporate Presence on Facebook,[object Object]
Discussion,[object Object],Fear of corporation’s ‘spam’,[object Object],Want to communicate with organizations on their own terms,[object Object],Corporations can be available to users to ‘like’ their pages,[object Object],Students prefer traditional advertising from corporations ,[object Object],Facebook is not appropriate for large corporations to contact individual Facebook users ,[object Object]

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