• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Facebook Presentation
 

Facebook Presentation

on

  • 239 views

 

Statistics

Views

Total Views
239
Views on SlideShare
178
Embed Views
61

Actions

Likes
0
Downloads
0
Comments
0

9 Embeds 61

http://alexandraerickson89.blogspot.com 51
http://alexandraerickson89.blogspot.ca 2
http://alexandraerickson89.blogspot.nl 2
http://webcache.googleusercontent.com 1
http://translate.googleusercontent.com 1
http://alexandraerickson89.blogspot.se 1
http://alexandraerickson89.blogspot.co.at 1
http://alexandraerickson89.blogspot.ch 1
http://alexandraerickson89.blogspot.in 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Facebook Presentation Facebook Presentation Presentation Transcript

    • Perceptions of Corporations on Facebook: An Analysis of Social Norms
      by Dr. MihaelaVorvoreanu, Ph.D., Purdue University and Society for New Communications Research Fellow
      Alexandra Erickson
      Comm 404
      Spring 2011
    • Facebook Usage
      Facebook is the world’s top social network
      There is an established Facebook college culture
      More than half of the 100 leading U.S retailers have Facebook
      There are different social norms for Facebook than there are for blogs or Twitter
    • Public Relations Online
      Internet users choose to go to a corporation’s Web Site
      Facebook users do not go onto Facebook to interact with organizations
    • Results
      Seven major themes
      Exclusivity Lost
      Purpose: To Digitally Hang Out
      Self-presentation
      Facebook is Personal
      Small Businesses Can Keep it Personal
      Large Corporations: Engagement, Relationships, Conversation
      Perceptions of Corporate Presence on Facebook
    • Discussion
      Fear of corporation’s ‘spam’
      Want to communicate with organizations on their own terms
      Corporations can be available to users to ‘like’ their pages
      Students prefer traditional advertising from corporations
      Facebook is not appropriate for large corporations to contact individual Facebook users