From Emporiki Bank to Credit Agricole BankPresentation Transcript
From Emporiki Bank toCREDIT Agricole Bank
Emporiki Bank• Emporiki Bank – Albania (a 100% subsidiary of EmporikiBank of Greece SA) operates in the Albanian marketsince 1999, as a universal bank, and has one goal: tomaintain excellent client relationship through aprofessional and devoted staff.• Since 2004, the new strategy adopted by Emporiki Bankconsists of boosting the Retail Banking activities(Individuals and Small Enterprises), while strengtheningthe presence in the Mid Market and Corporate Bankingarea, a field in which the Bank succeeded, through theseyears, to be one of the top in the local banking system.• The new orientation had as a result the rapid expansionof the network of branches in Albania, in order to becloser to customers with the target to satisfy their needs.
Mission• To become a leading financial institution inAlbania, through the provision of fullyfledged high standard banking products toour customers and to be profitablyinvolved in the economic expansion of theprivate and public sector.
Our targets are:• People over 18 can be able to be a part ofour family.
• Reasons:• People of age 18 and older need to have adeposit, debit , credit card , moneytransfers or other services.• The advertising needed to reach themmight be more successful
Methods of distributionBy Propaganda:• Putting Poster in the streets• Making television advertisements• Sending phone messages• Creating web pages• Trying to get more attention• Keeping good relationship with the currentcustomers
Prices and Interests• Decreasing values of interest• It will be more helpful for people• People will be more interested• The number of customers will increaseand the bank will be more successful