Brand Building Tips For Startups & Small Businesses


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How to build a brand without spending a lot of money?

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Brand Building Tips For Startups & Small Businesses

  1. 1. Brand Building tips for Startups & Small Businesses How to build a brand without spending a lot of money?
  2. 2. <ul><li>There is a difference between marketing and brand building. </li></ul><ul><li>Marketing is for your business, Brand is for your consumers. </li></ul><ul><li>People often mix the two just because both of them lead to the same output, i.e. more sales, revenue and popularity </li></ul>
  3. 3. <ul><li>It is a gimmick that Brand Building takes a lot of money as investment. </li></ul><ul><li>If you do things wisely you can build your brand strong without spending much cash </li></ul>
  4. 4. Brand Building Tips <ul><li>Customer is God </li></ul><ul><ul><li>Think Quality - even in the hardest of times never give up on your committment to quality product or service. Your customers should never feel cheated on quality </li></ul></ul><ul><ul><li>Best Customer Support - give the best of the support you can give . A person seeking your support is in a trouble and its your duty to help him at that time. Help him and you have won a life-long loyal customer for your newly started business. </li></ul></ul><ul><ul><li>Let consumers speak - give them a platform to speak out. Use Social Networking platforms like Facebook and Orkut . </li></ul></ul><ul><ul><li>Appreciate Feedback - if someone leaves a feedback whether positive or negative appreciate it and more than that, show appreciation for that person who did so. Call him, email him or reward him to be thankful. </li></ul></ul>
  5. 5. Brand Building Tips <ul><li>Charity begins at home - internal brand building is a ‘Must-Do’ </li></ul><ul><ul><li>Nothing equals ‘having your team or employees believe in the true potential of your brand’ because then they don’t work for you; they work with you. </li></ul></ul>
  6. 6. Brand Building Tips <ul><li>Internal Brand Building </li></ul><ul><li>NEVER </li></ul><ul><li>allow any spelling errors or grammatical errors to appear on your website (marketing/sales collateral for other businesses). </li></ul><ul><li>do a hasty job with the design, layout or styles - be patient while finalising designs; good things take to be built. (presentations and plans for other businesses). </li></ul><ul><li>adopt an unprofessional approach with quality check - never let a buggy code go LIVE or else your brand rating falls everytime an error pops up at customer’s end. And resolve all bugs as soon as they’re found after going LIVE. (a faulty product for other businesses) </li></ul><ul><li>give out the wrong message about your brand - no need to shout that you’re No.1 because if you really are then people would know that already and would believe so as well. And if you’re No.2 then no need to announce that too because there’s no fun doing business with the No.2 guys. </li></ul>
  7. 7. Brand Building Tips <ul><li>Internal Brand Building </li></ul><ul><li>ALWAYS </li></ul><ul><li>brand your outgoing communication </li></ul><ul><li>brand your deliverables, presentations, code, reports etc. </li></ul><ul><li>document your learning, experience and experiments </li></ul><ul><li>share your accomplishments with the team </li></ul><ul><li>do a quality check before delivering </li></ul>
  8. 8. Brand Building Tips <ul><li>Evaluate your brand </li></ul><ul><li>Do a periodic check on your brand ratings or what people think about your brand. </li></ul><ul><li>Online Tools to track your brand </li></ul><ul><li>Google Alerts - Set an alert for your brand name to receive daily/weekly alerts on email. Google will send you links to blogs, articles and webpages where your brand is being talked about. </li></ul><ul><li>Yahoo Pipes - It is a service which enables people to create a news feed for themselves using other feeds from the web. You can use it’s search to see if anyone reads stuff about you. </li></ul><ul><li>Google Blog Search - Find what is being written about your brand in the blogosphere. </li></ul>
  9. 9. Brand Building Tips <ul><li>More at </li></ul><ul><li>Source: </li></ul><ul><li> </li></ul>