Twitter Networking Secrets with Elizabeth Quintanilla - Insider Secrets to Multiply Your Networking Potential in 2011


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Twitter for Business - How to use it to leverage yourself and organization. You can use Twitter as part of your Product Marketing Strategy, to <listen> several conversations at once. We are all now customer support, PR, and marketers with Twitter!

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Twitter Networking Secrets with Elizabeth Quintanilla - Insider Secrets to Multiply Your Networking Potential in 2011

  1. 1. Insider Secrets to Multiply Your Networking Potential in 2011<br />
  2. 2. Twitter Networking Secrets<br />This exclusive event, with special guest speaker Elizabeth Quintanilla, will give you insider secrets to multiply your networking potential in 2011.<br />Twitter is an extremely useful tool and can be used in a myriad of ways. Learn... • How you can use it in Product Marketing. • How to take a unique approach to listen, engage and monitor several conversations. • Elizabeth own brand of Tips and tricks.<br />Be entertained in her approach to using this valuable tool that should be in every entrepreneurs, biz leaders, analysts, and marketers toolkit. We are all now customer support, PR, and marketers with Twitter!<br />Bio: Elizabeth is a Business Detective focusing on understanding the customer perspective. She independently consults on a variety of topics, which include social media, product management, web, SEO and marketing. She actively volunteers as a Social Media Ambassador for the Greater Austin Hispanic Chamber of Commerce (GAHCC).<br />
  3. 3. Sea of Shared Knowledge<br /> I had (and still have) a dream that the web could be less of a television channel and more of an interactive sea of shared knowledge. I imagine it immersing us as a warm, friendly environment made of the things we and our friendshave seen, heard, believe or have figured out. I would like it to bring our friends and colleagues closer, in that by working on this knowledge together we can come to better understandings.<br />Tim Berners-Lee (1995 @MIT)<br />
  4. 4. Small Business Is ABOUT Relationships<br /><ul><li>Compete with the big dogs
  5. 5. You know your Customers know Personally
  6. 6. Your business DEPENDSon that relationship…
  7. 7. Social media deepens relationships…
  8. 8. YOU have the advantage in Social Media!</li></li></ul><li>Be Seen – Don’t expect to be found!!<br />
  9. 9. Social Media Profiles<br />
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  11. 11. Content: Not just words<br />Content: Any form of published information<br />Not just what is written in the paper!<br />Don’t expect PRIVACY IN SOCIAL MEDIA!!! <br />
  12. 12. Content: Not just online<br />Touch Point: interface of a product, a service or a brand with customers, non-customers, employees and other stakeholders – before, during and after a transaction respectively a purchase.<br />Don’t overlook your receipts!<br />
  13. 13. Remind Customers What We Do and Want Them TO DO …<br />
  14. 14. As a B2B Marketer, why should I care?<br />B2B have their own customer touch points<br />Reference Management<br />Vendor Management<br />Help Desk<br />Error 404 Pages<br />What’s yours?<br />
  15. 15. Secret to Content that sticks!<br />Have a consistent, relevant and valuable message to a targeted group of people.<br />Content is King but has to connect with your customers!!!<br />
  16. 16. Connect with Objectives<br />E - ENTERTAINING<br />I - INFORMATIONAL<br />E - EDUCATIONAL<br />I - INSPIRATIONAL<br />O – OBJECTIVE: What was the point of doing all the work?<br />Source:<br />
  17. 17. 3 Days, 180 Video created by team, Highly Interactive Engaging Team – Respond to Fans in Real Time<br />Day 1: Received almost 6 million views(that’s more than Obama’s victory speech)<br />Day 2: old spice had 8 of the 11 most popular videos online<br />Day 3: Had reached over 20 million views<br />Week 2: Old spice had over 40 million views<br />The old spice twitter following increased 2700% <br />Facebook fan interaction was up 800%<br /> website traffic was up 300%<br />Generated 1.4 billion impressions since launching the ads 6 months ago<br />The campaign increased sales by 27% over 6 months since launching (year on year)<br />Total Sales were up 107% from the social responses campaign work<br />Old spice is now the #1 body wash brand for men.<br />
  18. 18. Even the local guys are doing it!<br />
  19. 19. 4 Guys – 1 Taco Blog <br /> => New York Times!<br />
  20. 20. Engagement – Not just a ring<br />
  21. 21. Keywords and Twitter Together<br />Easy to get started .. Start by Listening and …<br />Search for your keywords in Austin at:<br />If you don’t get any results, try broader or different keywords or start a new conversation ..<br />
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  24. 24. Social Media Profiles <br />– Personal Branding<br />
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  28. 28. Develop Relationships and participate in chats!<br />Interact with thought leaders in industry, professional, <br />Or Common Interests!<br />