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www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
The Power of Social Media to
Market Your Business -
"Social Media ...
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Agenda
– Introductions
– Social Media Landscape
– Twitter
– Facebo...
www.SocialMediaDynamo.com
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Introduction
www.SocialMediaDynamo.com
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Who?
Ricardo Guerrero (aka @ggroovin)
– Entrepreneur:
• SM strateg...
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
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Stwittergy & Social Media Dynamo
Social Media Dynamo:
Not a “consu...
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EQ
Who?
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
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Take A Risk –
Show some
Personality
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
“If you don’t know HOW to
USE Social Media as a
Networking Tool,
T...
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Be Seen – Don’t expect to be found!!
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
www.SocialMediaDynamo.com
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Primary social network by country 2009
•Source (June 2009):
http:/...
www.SocialMediaDynamo.com
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Most important social networks
For professionals
& companies:
• Li...
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LinkedIn.com
• Social network for biz people/B2B
– Smaller than Tw...
www.SocialMediaDynamo.com
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Facebook.com
• Most popular social network
– Generally closed (not...
www.SocialMediaDynamo.com
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TM
Twitter.com
• Fastest growing soc. network (8x last yr)
– Open, vi...
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
My Twitter story
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
SXSW Interactive 2007
• Twitter was a TV with quirky little TXTs
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
How I Got Started
• Created personal account: @ggroovin
• Only 2 f...
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Reconsidering Twitter
• Apr. 2007 NYTimes article made point:
Twit...
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Dell’s Twitter story
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
The Start of @DellOutlet
• Challenge:
– No control of inventory, p...
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
@DellOutlet Results
• Surveys 1 & 6 months after launch:
– 25-30% ...
www.SocialMediaDynamo.com
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TM
Other Dell Twitter Accounts
• Multiple Blogs/Community Sites:
– @D...
www.SocialMediaDynamo.com
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TM
What’s the “right” way to use
Twitter (& Social Media)?
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Small & Large Biz Approach: MEBE™
• Monitor:
– Survey customer sat...
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Small & Large Biz Approach: MEBE™
• Engage:
– Humanize brand
– Bui...
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Small & Large Biz Approach: MEBE™
• Brand:
– Satisfy audience want...
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Small & Large Biz Approach: MEBE™
• Empower Evangelists:
– Identif...
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Small Biz Is ABOUT Relationships
• You compete with big brands
• C...
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Examples of Small Biz
using Twitter
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Small Biz Use of Twitter: Case Study 1
• Humphry Slocombe (@humphr...
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Small Biz Use of Twitter: Case Study 2
• Palo Alto Software (@Timb...
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Small Biz Use of Twitter: Case Study 3
• Kiss My Bundt (@KissMyBun...
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Small Biz Use of Twitter: Sources
• NY Times Small Biz articles:
–...
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Twitter or Facebook?
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Comparison: Facebook & Twitter
• > 500M users
• Closed system:
– N...
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Facebook & Twitter for Business
• For your current
customers:
– Cr...
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Twitter Gives You “Social 6th Sense”
• Common Craft video:
“What h...
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
How Market Your Company at Cocktail?
• DON’T be pushy salesman!
• ...
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Social Marketing = Cocktail Marketing!
• But you’re blind
– All yo...
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Why should your biz
use Twitter?
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Brand Perception
• Your brand doesn’t belong to you now
– People t...
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Relationships & Buzz
• Twitter drives Buzz (& Rumors)
– Easy conne...
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Not the Solution to Everything
• Content is still King
– Without g...
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Why Twitter? Why NOT?!
• You can start with a limited amount of
ti...
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Using Search.Twitter.com/advanced
• Put in your
keywords
and pick
...
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Search.Twitter.com Sample Results
• Searched for
“plumber”
around ...
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
So, why use Twitter?
• It’s free
• It’s big & growing, and it’s op...
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Why should small
businesses use Facebook?
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Facebook not just popular, sticky
• Twitter like the radio, FB = s...
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
How to use Facebook!
Questions?
Fan Pages!
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
How to setup a Facebook Fan Page
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
How to setup a Facebook Fan Page
www.SocialMediaDynamo.com
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Facebook Fan Page Extras!
www.SocialMediaDynamo.com
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TM
Facebook Fan Page Applications
www.SocialMediaDynamo.com
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TM
Slideshare within Facebook
www.SocialMediaDynamo.com
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Slideshare Continued!
www.SocialMediaDynamo.com
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Slideshare in a Fan Page!
www.SocialMediaDynamo.com
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Fans
www.SocialMediaDynamo.com
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www.SocialMediaDynamo.com
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Don’t have to do this alone!
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Google your name and your company!
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
People Search / Company Search
Brands are not just for
companies a...
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Write a Bio! Short and Sweet…..
Elizabeth is not just your average...
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
LinkedIn – Overlooked yet Powerful
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Powerful Profiles Get Attention
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Companies have Profiles also!
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Don’t miss opportunities
www.SocialMediaDynamo.com
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www.SocialMediaDynamo.com
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www.SocialMediaDynamo.com
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Connect with Colleagues!
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Always write a note!
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Get Recommended!!
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Groups – Participate!!!
Can Participate in up to 50 groups!
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
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www.SocialMediaDynamo.com
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Answer
Questions!
www.SocialMediaDynamo.com
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www.SocialMediaDynamo.com
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www.SocialMediaDynamo.com
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Enhance your profiles with Applications
www.SocialMediaDynamo.com
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TM
www.SocialMediaDynamo.com
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www.SocialMediaDynamo.com
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www.SocialMediaDynamo.com
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Careful: Only accept/send invites
from/to people you know
www.SocialMediaDynamo.com
www.EQconsultantsgroup.com
TM
Questions?
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Tri-County Small Business Summit Social Media 101

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Transcript of "Tri-County Small Business Summit Social Media 101"

  1. 1. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM The Power of Social Media to Market Your Business - "Social Media 101” Ricardo Guerrero Founder & CEO, Stwittergy.com & www.SocialMediaDynamo.com Elizabeth Quintanilla www.eqconsultantsgroup.com http://SlideShare.net/Stwittergy http://SlideShare.net/EQuintanilla TM
  2. 2. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Agenda – Introductions – Social Media Landscape – Twitter – Facebook – LinkedIn – Questions
  3. 3. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Introduction
  4. 4. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Who? Ricardo Guerrero (aka @ggroovin) – Entrepreneur: • SM strategy, implementation, & coaching: Social Media Dynamo • Founder: Stwittergy – At Dell (10 years): • Created most of Dell’s Twitter accounts, incl. @DellOutlet • > $6.5M revenue in 2.5 years • See more at: www.dell.com/twitter
  5. 5. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Stwittergy & Social Media Dynamo Social Media Dynamo: Not a “consultant,” but a Partner for SMBs to develop a measurable, sustainable, and effective social media presence Stwittergy: Helping Businesses use Twitter more effectively by identifying Influencers with whom to build relationships
  6. 6. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM EQ Who?
  7. 7. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Take A Risk – Show some Personality
  8. 8. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM “If you don’t know HOW to USE Social Media as a Networking Tool, Then You are probably not very marketable in the first place…..” - anonymous
  9. 9. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Be Seen – Don’t expect to be found!!
  10. 10. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM
  11. 11. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Primary social network by country 2009 •Source (June 2009): http://www.vincos.it/world-map-of-social-networks
  12. 12. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Most important social networks For professionals & companies: • LinkedIn For consumers: • Facebook • Twitter • Others (regional)
  13. 13. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM LinkedIn.com • Social network for biz people/B2B – Smaller than Twitter/Facebook, but good for: • SEO, since Google follows links from LinkedIn • Keep your personal presence separate from biz • Can create groups & answer questions that can bring visibility/leads
  14. 14. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Facebook.com • Most popular social network – Generally closed (not accessible outside of Facebook), but pages are open – Pages allow interaction among fans/likes • Examples: Dell Outlet y Coca-Cola * Fuente: http://www.techcrunch.com/2008/06/12/facebook-no-longer- the-second-largest-social-network/
  15. 15. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Twitter.com • Fastest growing soc. network (8x last yr) – Open, viral, very “opt-in”, like a cocktail – Simple but confusing, particular syntax/format – More visibility among influencers than FB • Examples: @Dell Outlet & @woot
  16. 16. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM My Twitter story
  17. 17. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM SXSW Interactive 2007 • Twitter was a TV with quirky little TXTs
  18. 18. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM How I Got Started • Created personal account: @ggroovin • Only 2 friends; thought “waste of time”
  19. 19. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Reconsidering Twitter • Apr. 2007 NYTimes article made point: Twitter gives you a “social 6th sense” – by the end of the article I wondered… could Twitter be used for marketing?
  20. 20. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Dell’s Twitter story
  21. 21. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM The Start of @DellOutlet • Challenge: – No control of inventory, periodic “bubbles” – To drive demand, usually dropped price • Solution: – Offer discounts via Twitter – Launched June 2007
  22. 22. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM @DellOutlet Results • Surveys 1 & 6 months after launch: – 25-30% didn’t know D.O. before Twitter!
  23. 23. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Other Dell Twitter Accounts • Multiple Blogs/Community Sites: – @Direct2Dell (1st Twitter acct, several langs), @IdeaStorm, @DellDigitalLife, @Edu4U • Dozens of “offers” accounts: – @DellHomeUS, @DellSmBizOffers (U.S.) + Canada, Europe, AP, many Latin America • 100s individual employees & growing: – Generally folks tweeting for Dell include “atDell” in their acct – like “@RicardoatDell”
  24. 24. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM What’s the “right” way to use Twitter (& Social Media)?
  25. 25. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Small & Large Biz Approach: MEBE™ • Monitor: – Survey customer satisfaction – “Poach” from competitors – Find potential leads
  26. 26. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Small & Large Biz Approach: MEBE™ • Engage: – Humanize brand – Build interested audience
  27. 27. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Small & Large Biz Approach: MEBE™ • Brand: – Satisfy audience wants/needs – Add impressions of your brand
  28. 28. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Small & Large Biz Approach: MEBE™ • Empower Evangelists: – Identify influencers & foster relationships with them so they will increase your visibility!
  29. 29. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Small Biz Is ABOUT Relationships • You compete with big brands • Customers know you personally • Close connection to your customers • Your business DEPENDS on that relationship… • Social media is all about relationships… • So, YOU have an advantage in social media!
  30. 30. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Examples of Small Biz using Twitter
  31. 31. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Small Biz Use of Twitter: Case Study 1 • Humphry Slocombe (@humphryslocombe): – Business type: Small Ice Creamery (SF, CA) – Example of: Timely Announcements 100s of flavors; tweet when available – Followers: >300K – Quote: “We started using Twitter just because we have zero money for any kind of dvertising or promotion whatsoever. Our customers were asking, ‘How do you keep us up to date on the different flavors?’ Twitter was the perfect answer.” -- Sean Vahey, co-owner
  32. 32. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Small Biz Use of Twitter: Case Study 2 • Palo Alto Software (@Timberry): – Business type: Biz Software (Eugene, OR) – Example: Promote Blog (thought leadership) 100s of flavors; tweet when available – Followers: >6K – Quote: “The key thing is being interesting. [pique interest and establish himself as a trusted authority] If you’re just selling, it doesn’t work. If somebody starts selling, I stop following them.” -- Tim Berry, president
  33. 33. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Small Biz Use of Twitter: Case Study 3 • Kiss My Bundt (@KissMyBundt): – Business type: Bakery (Los Angeles, CA) – Example of: Focus Group Feedback on new recipe ideas & tastings – Followers: >2.5K – Quote: “It’s great for getting input — they become your sounding board. It’s a way to break out of the business owner’s bubble and get an outsider’s perspective.” -- Chrysta Wilson, owner
  34. 34. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Small Biz Use of Twitter: Sources • NY Times Small Biz articles: – Article on how Small Biz can use Twitter: http://www.nytimes.com/2010/05/27/business/smallb usiness/27sbiz.html?emc=eta1 – Some businesses using Twitter: http://boss.blogs.nytimes.com/2010/05/26/11- companies-to-follow-on-twitter/?ref=smallbusiness • Radio Ink article: – Twitter still growing & users better educated: http://www.radioink.com/Article.asp?id=1788903&spi d=24698
  35. 35. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Twitter or Facebook?
  36. 36. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Comparison: Facebook & Twitter • > 500M users • Closed system: – No exporting info – No viewing info w/o creating account & becoming “friends" – Good for direct relationships (friends/family) • > 160M users • Open system: – Can export (RSS) – Info visible to anyone (or private) – Good for getting to know & keeping up with new people/info/news/tr ends
  37. 37. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Facebook & Twitter for Business • For your current customers: – Create a FB “page” – Allows you to communicate w/ your company’s “fans” who know you & love you – Fans can talk to each other (but you must watch for negative comments!) • For attracting new customers: – Can “listen” for people mentioning your brand, competitors, or keywords that identify them as prospects! – Influencers (especially bloggers) are more likely to be on Twitter
  38. 38. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Twitter Gives You “Social 6th Sense” • Common Craft video: “What happens between blog posts & e-mails.” • Hence, I describe it as: – The most intimate of Social Media applications – Platform for connecting/building relationships – Growing like the early days of the internet; not a fad & companies jumping on it – A huge, international “cocktail party” • “cocktail party effect” = can hear mentions of you
  39. 39. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM How Market Your Company at Cocktail? • DON’T be pushy salesman! • DON’T be “card ninja” • DO: – Find the people who fit your target audience – Join the conversation & add something interesting & relevant when appropriate – (Be authentic and helpful) – Invite most promising new contact to coffee – Let them ask YOU what you do (softest sell!)
  40. 40. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Social Marketing = Cocktail Marketing! • But you’re blind – All you can do is listen to find target audience • & must approach more carefully – Some folks may not understand what they said on Twitter is available publicly • Otherwise very similar: – Be authentic and helpful – Be responsive and not pushy – Be interesting & relevant to your audience!
  41. 41. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Why should your biz use Twitter?
  42. 42. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Brand Perception • Your brand doesn’t belong to you now – People talk about your business – This drives perception of your brand! – PARTICIPATION can influence perception – Non-participation may hurt brand
  43. 43. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Relationships & Buzz • Twitter drives Buzz (& Rumors) – Easy connectivity & sharing drives virality – Transparency & engagement can either defuse rumors or help fan the viral growth • Establishing rapport with influencers can drive the shift more quickly – Friends > likely to help you or defend you – Squash rumors before they get big – Your message gets to more people faster
  44. 44. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Not the Solution to Everything • Content is still King – Without good content, hard to get buzz • Transparency & authenticity are key – Participating in social media can help create confidence, but still fragile • “Lipstick on a pig” – Product must be good & reputable, or social media will hurt not help
  45. 45. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Why Twitter? Why NOT?! • You can start with a limited amount of time… in fact, start by listening! – Search for your keywords in Austin at: search.twitter.com/advanced (see next slide) – If you don’t get any results, try broader or different keywords – If you still don’t get any results, there may not be many conversations about that topic yet (Setting up automated e-mails when anyone mentions you or your competitors or keywords is 1 of my products - Ricardo)
  46. 46. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Using Search.Twitter.com/advanced • Put in your keywords and pick a radius around your city
  47. 47. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Search.Twitter.com Sample Results • Searched for “plumber” around Austin: – Results only visible for 12 days – Updates you if any new tweets appear while viewing
  48. 48. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM So, why use Twitter? • It’s free • It’s big & growing, and it’s open – Open means you can listen to almost everyone (like the “cocktail party effect”) • It’s where the influencers are • It doesn’t have to take a lot of time & most importantly… • Depending on your biz, you can find new / connect with more customers more deeply
  49. 49. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Why should small businesses use Facebook?
  50. 50. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Facebook not just popular, sticky • Twitter like the radio, FB = snail mail – Twitter very timely, but fleeting – People connect with fewer people on FB, and review all connections’ updates when log in • Many applications, much time spent – Facebook is most popular photo sharing site – Social gaming, other apps very popular
  51. 51. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM How to use Facebook! Questions? Fan Pages!
  52. 52. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM How to setup a Facebook Fan Page
  53. 53. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM How to setup a Facebook Fan Page
  54. 54. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Facebook Fan Page Extras!
  55. 55. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Facebook Fan Page Applications
  56. 56. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Slideshare within Facebook
  57. 57. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Slideshare Continued!
  58. 58. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Slideshare in a Fan Page!
  59. 59. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Fans
  60. 60. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM
  61. 61. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Don’t have to do this alone!
  62. 62. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Google your name and your company!
  63. 63. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM People Search / Company Search Brands are not just for companies anymore. We all have our own unique personal brand!
  64. 64. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Write a Bio! Short and Sweet….. Elizabeth is not just your average Austin girl. As a Business Detective focused on determining why customers don't buy products or services or finds waste through inefficient operations. She focuses on understanding the customer perspective and bringing that to businesses. Additionally, she founded EQ Consultants Group, LLC. is a City of Austin certified woman minority owned business. Currently, she independently consults on a variety of topics, which include social media, product management, marketing, as well as government procurement. She was the 2010 sponsors lead for ProductCamp and actively volunteers as a Social Media Ambassador for the Greater Austin Hispanic Chamber of Commerce (GAHCC), and attends a variety of other Austin business and tech events. Also, Elizabeth taught herself web development, SEO, and Social Media. In her limited spare time, she also is an avid glider pilot, scuba diver, and competes in local triathlons.
  65. 65. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM LinkedIn – Overlooked yet Powerful
  66. 66. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Powerful Profiles Get Attention
  67. 67. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Companies have Profiles also!
  68. 68. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Don’t miss opportunities
  69. 69. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM
  70. 70. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM
  71. 71. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Connect with Colleagues!
  72. 72. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Always write a note!
  73. 73. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Get Recommended!!
  74. 74. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Groups – Participate!!! Can Participate in up to 50 groups!
  75. 75. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM
  76. 76. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Answer Questions!
  77. 77. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM
  78. 78. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM
  79. 79. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Enhance your profiles with Applications
  80. 80. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM
  81. 81. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM
  82. 82. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM
  83. 83. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Careful: Only accept/send invites from/to people you know
  84. 84. www.SocialMediaDynamo.com www.EQconsultantsgroup.com TM Questions?
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