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Using LinkedIn for Promoting Your Business
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Using LinkedIn for Promoting Your Business

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LinkedIn 101 - We all know that LinkedIn is an important social media platform. However, we all don't know how to use it effectively to promote ourselves or our businesses. Join the GAHCC for a ...

LinkedIn 101 - We all know that LinkedIn is an important social media platform. However, we all don't know how to use it effectively to promote ourselves or our businesses. Join the GAHCC for a relaxed and informative session focused on the professional's social media platform. GAHCC will guide you on how to leverage this tool for yourselves and your enterprise. You will hear about the following: LinkedIn Profile vs. Company Profile Not just for the job seeker also can champion corporate culture How can I enhance my profile so I stand out? Will this tool really help me find my next top employee?/Can I really use LinkedIn to find my dream job? What are Answers, Polls, and Groups? Plenty of time for Q&A! Presented by Elizabeth Quintanilla

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Using LinkedIn for Promoting Your Business Presentation Transcript

  • 1. LinkedIn 101 - We all know that LinkedIn is an important social media platform.  However, we all don't know how to use it effectively to promote ourselves or our businesses. Join the GAHCC for a relaxed and informative session focused on the professional's social media platform.  GAHCC will guide you on how to leverage this tool for yourselves and your enterprise.  You will hear about the following:LinkedIn Profile vs. Company ProfileNot just for the job seeker also can champion corporate cultureHow can I enhance my profile so I stand out?Will this tool really help me find my next top employee?/Can I really use LinkedIn to find my dream job?What are Answers, Polls, and Groups?Plenty of time for Q&A!
  • 2. Tuesday Tech Talk: LinkedIn 101
    Thank you to our sponsor for their generous support!!
  • 3. EQ Who?
  • 4.
  • 5. Be Seen – Don’t expect to be found!!
  • 6. “If you don’t know HOW to
    USE Social Media as a Networking Tool,
    Then
    You are probably not very marketable in the first place…..”
    - anonymous
  • 7. “It’s a fact of life now that companies use sites such as LinkedIn and Facebook to get a feel for candidates that a one-dimensional resume won’t give them.”
    — Brad & Debra Schepp
    business writers
  • 8. Take A Risk – Show some Personality
  • 9. Write a Bio! Short and Sweet…..
    Elizabeth is not just your average Austin girl. As a Business Detective focused on determining why customers don't buy products or services or finds waste through inefficient operations. She focuses on understanding the customer perspective and bringing that to businesses.
    Additionally, she founded EQ Consultants Group, LLC. is a City of Austin certified woman minority owned business. Currently, she independently consults on a variety of topics, which include social media, product management, marketing, as well as government procurement.
    She was the 2010 sponsors lead for ProductCamp and actively volunteers as a Social Media Ambassador for the Greater Austin Hispanic Chamber of Commerce (GAHCC), and attends a variety of other Austin business and tech events. Also, Elizabeth taught herself web development, SEO, and Social Media. In her limited spare time, she also is an avid glider pilot, scuba diver, and competes in local triathlons.
  • 10. Google your name and your company!
  • 11. People Search / Company Search
    Brands are not just for companies anymore. We all have our own unique personal brand!
  • 12. LinkedIn – Overlooked yet Powerful
  • 13. Powerful Profiles Get Attention
  • 14. Companies have Profiles also!
  • 15. Don’t miss opportunities
  • 16.
  • 17.
  • 18. Connect with Colleagues!
  • 19. Always write a note!
  • 20. Get Recommended!!
  • 21. Groups – Participate!!!
    Can Participate in up to 50 groups!
  • 22.
  • 23. Answer Questions!
  • 24.
  • 25.
  • 26. Enhance your profiles with Applications
  • 27.
  • 28.
  • 29.
  • 30. Careful: Only accept/send invites from/to people you know
  • 31. Questions?