What Marketers can learn from Jimmy Buffet and Lady Gaga ..  Are you that good? @equintanilla
 
What is your brand worth? <ul><li>Guess …. </li></ul><ul><li>Guess … </li></ul>
What is your brand worth? <ul><li>… . ~$40 Million dollars </li></ul><ul><li>~ $90 Million dollars </li></ul>Never had a #...
So what do Buffet and Lady Gaga have that I don’t have … or I want to create a multimillion dollar brand  too … The Big Ma...
What is Marketing?
Brand Positioning Points of Parity Points of Difference
Developed an effective brand identity platform that’s distinctive Parrotheads have a license to chill … Feminine yet too f...
Uncompromising brand mission and values statements that fuels the right business attitude “ When life gives you limes, mak...
Clear & Laser-Focused brand Positioning Margaritaville Mother Monster
Defined performance standards among all the brand touchpoints Average Joe's island vacation without ever leaving home Lady...
Brand Resonance Imagery Feelings Resonance
Lady Gaga Official Born This Way Video
Jimmy Buffett Performs Margaritaville
Brand Value Chain Customer Mindset & Creating Customer Loyalty Marketing Communications Working Together  Embrace Opportun...
It’s SHOWTIME!!! Time to watch videos …
A New Look of Jimmy Buffett’s Margaritaville
Gaga Marketing .. <ul><li>Mind your P’s </li></ul><ul><li>Product  </li></ul><ul><li>Place </li></ul><ul><li>Price  </li><...
Quick Look at Lady Gaga’s Marketing to her official Telephone  tune …
Why are Buffet and Gaga above average? Beyond Product Performance and Rational benefits – provide a full set of emotional ...
5 Margarita Monster Wisdoms to remember: <ul><li>Have a great product or service </li></ul><ul><li>2. Be selective </li></...
What is your brand worth? <ul><li>… . ~$40 Million dollars </li></ul><ul><li>~ $90 Million dollars </li></ul>Never had a #...
EQ 4 Final Takeaways <ul><li>Have a great product or service </li></ul><ul><li>2. Be consistent </li></ul><ul><li>3. Be en...
Marketers can learn from Jimmy Buffet and Lady Gaga ..  [email_address] @equintanilla Blog:  eqconsultantsgroup.com/site/b...
Marketers Can Learn from Jimmy Buffet and Lady Gaga
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Marketers Can Learn from Jimmy Buffet and Lady Gaga

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Have you ever wondered why both Jimmy Buffet is so successful and not a “one hit” wonder? Why are millions of people flocking to be a “little monster” and how can one singer be so wildly successful? Two different niches .. similar lessons to be learned and applied in your marketing or would you prefer to … #fail in your marketing execution. A strong brand and a targeted niche .. there is more to marketing than just social media. How can we best learn from two unlikely teachers to be better at what we do .. Marketing Execution! In this session, we will cover some pragmatic examples of how 2 media icons leverage their content and market niches to be widely successful well loved brands.

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Marketers Can Learn from Jimmy Buffet and Lady Gaga

  1. 1. What Marketers can learn from Jimmy Buffet and Lady Gaga .. Are you that good? @equintanilla
  2. 3. What is your brand worth? <ul><li>Guess …. </li></ul><ul><li>Guess … </li></ul>
  3. 4. What is your brand worth? <ul><li>… . ~$40 Million dollars </li></ul><ul><li>~ $90 Million dollars </li></ul>Never had a #1 Song on Top 40 Pop List College Dropout …
  4. 5. So what do Buffet and Lady Gaga have that I don’t have … or I want to create a multimillion dollar brand too … The Big Marketing Question:
  5. 6. What is Marketing?
  6. 7. Brand Positioning Points of Parity Points of Difference
  7. 8. Developed an effective brand identity platform that’s distinctive Parrotheads have a license to chill … Feminine yet too fierce to let criticism throw her into a tailspin
  8. 9. Uncompromising brand mission and values statements that fuels the right business attitude “ When life gives you limes, make margaritas! ” We should embrace our unique selves “baby you were born this way…cause he made you perfectly”
  9. 10. Clear & Laser-Focused brand Positioning Margaritaville Mother Monster
  10. 11. Defined performance standards among all the brand touchpoints Average Joe's island vacation without ever leaving home Lady Gaga is the most desirable woman when it comes to Facebook users.
  11. 12. Brand Resonance Imagery Feelings Resonance
  12. 13. Lady Gaga Official Born This Way Video
  13. 14. Jimmy Buffett Performs Margaritaville
  14. 15. Brand Value Chain Customer Mindset & Creating Customer Loyalty Marketing Communications Working Together Embrace Opportunities for Social Responsibility Be authentic to your brand promise …
  15. 16. It’s SHOWTIME!!! Time to watch videos …
  16. 17. A New Look of Jimmy Buffett’s Margaritaville
  17. 18. Gaga Marketing .. <ul><li>Mind your P’s </li></ul><ul><li>Product </li></ul><ul><li>Place </li></ul><ul><li>Price </li></ul><ul><li>Promotion </li></ul><ul><li>But Don’t Forget your C’s </li></ul><ul><li>Content </li></ul><ul><li>Context </li></ul><ul><li>Connect </li></ul><ul><li>and Community!! </li></ul>Whether you like her or not she is .. loud, crisp and clear!!!
  18. 19. Quick Look at Lady Gaga’s Marketing to her official Telephone tune …
  19. 20. Why are Buffet and Gaga above average? Beyond Product Performance and Rational benefits – provide a full set of emotional benefits Marketing Program > SUM(PARTS) Brand Extensions
  20. 21. 5 Margarita Monster Wisdoms to remember: <ul><li>Have a great product or service </li></ul><ul><li>2. Be selective </li></ul><ul><li>3. Lead your followers </li></ul><ul><li>4. Reward loyalty </li></ul><ul><li>5. Inspire greatness </li></ul>
  21. 22. What is your brand worth? <ul><li>… . ~$40 Million dollars </li></ul><ul><li>~ $90 Million dollars </li></ul>Never had a #1 Song on Top 40 Pop List College Dropout …
  22. 23. EQ 4 Final Takeaways <ul><li>Have a great product or service </li></ul><ul><li>2. Be consistent </li></ul><ul><li>3. Be engaging </li></ul><ul><li>4. Be innovative </li></ul>
  23. 25. Marketers can learn from Jimmy Buffet and Lady Gaga .. [email_address] @equintanilla Blog: eqconsultantsgroup.com/site/blog

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