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Here is my "ProductCamp Austin, PCATX, PCA8" presentation: "Are you a Pirate or a Patriot? Are you watching your Marketing Execution?" It was really fun to give this prezo to the Feb. 2012 ...

Here is my "ProductCamp Austin, PCATX, PCA8" presentation: "Are you a Pirate or a Patriot? Are you watching your Marketing Execution?" It was really fun to give this prezo to the Feb. 2012 ProductCamp Austin and facilitate a discussion about how various marketing tactics can be

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Are you a Pirate or a Patriot? Presentation Transcript

  • 1. Are you a Pirate or a Patriot?Are you watching your Marketing Execution? Elizabeth Quintanilla Marketing Gunslinger @equintanilla
  • 2. Mindshare Both by: Community AndTraditional Tactics!
  • 3. PIRATE: Person who commits warlike acts at sea withoutSTICKY!!! the authorization of any nation. PATRIOT: Someone who feels a strong support for his or her country COMMUNITY!!!
  • 4. “To compete for consumers’ time and divided attention, brands must also find ways tobetter resonate with their audiences.” “Building a successfulmultichannel marketing campaign requires the right mix of channels that offer brands the ability to reach and engage consumers,”
  • 5. Direct mail campaign managementLead identification and discoveryMarket segmentation analysisWebinar and online event managementGuerilla field marketingEvent marketing and sales lead integrationInter-department message integrationCross-functional trainingMarket analyses
  • 6. Reach Relevance RepetitionRELATIONSHIPS!
  • 7. Reach Relevance RepetitionRELATIONSHIPS!
  • 8. Major segments of a marketing organization:Corporate marketing – branding, messaging, corporate events, analyst relations, public/mediarelations, website, SEM, collateral, success stories, etc.b) Product marketing – product requirements, product positioning, product launch, messaging,targeting, product collateral, etc.c) Demand marketing – lead generation, events, seminars/webinars, trade shows,targeting/segmentation, SEO, social media, analytics, etc.d) Channel marketing - co-marketing with partners, partner promotion, partner events, partnercollateral, lead generation, etc.e) Field marketing - field support, lead generation, targeting/segmentation, local tradeshows/conferences, local events, etc.
  • 9. Be Interesting …. or Be Invisible Marketing is Easy .. Earn the respect of your customers They will do the marketing for you.Customers are already talking .. Only Option is to … Join the Chat!