Are you a Pirate or a Patriot?

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Here is my "ProductCamp Austin, PCATX, PCA8" presentation: "Are you a Pirate or a Patriot? Are you watching your Marketing Execution?" It was really fun to give this prezo to the Feb. 2012 ProductCamp Austin and facilitate a discussion about how various marketing tactics can be

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Are you a Pirate or a Patriot?

  1. 1. Are you a Pirate or a Patriot?Are you watching your Marketing Execution? Elizabeth Quintanilla Marketing Gunslinger @equintanilla
  2. 2. Mindshare Both by: Community AndTraditional Tactics!
  3. 3. PIRATE: Person who commits warlike acts at sea withoutSTICKY!!! the authorization of any nation. PATRIOT: Someone who feels a strong support for his or her country COMMUNITY!!!
  4. 4. “To compete for consumers’ time and divided attention, brands must also find ways tobetter resonate with their audiences.” “Building a successfulmultichannel marketing campaign requires the right mix of channels that offer brands the ability to reach and engage consumers,”
  5. 5. Direct mail campaign managementLead identification and discoveryMarket segmentation analysisWebinar and online event managementGuerilla field marketingEvent marketing and sales lead integrationInter-department message integrationCross-functional trainingMarket analyses
  6. 6. Reach Relevance RepetitionRELATIONSHIPS!
  7. 7. Reach Relevance RepetitionRELATIONSHIPS!
  8. 8. Major segments of a marketing organization:Corporate marketing – branding, messaging, corporate events, analyst relations, public/mediarelations, website, SEM, collateral, success stories, etc.b) Product marketing – product requirements, product positioning, product launch, messaging,targeting, product collateral, etc.c) Demand marketing – lead generation, events, seminars/webinars, trade shows,targeting/segmentation, SEO, social media, analytics, etc.d) Channel marketing - co-marketing with partners, partner promotion, partner events, partnercollateral, lead generation, etc.e) Field marketing - field support, lead generation, targeting/segmentation, local tradeshows/conferences, local events, etc.
  9. 9. Be Interesting …. or Be Invisible Marketing is Easy .. Earn the respect of your customers They will do the marketing for you.Customers are already talking .. Only Option is to … Join the Chat!

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