User Centred Design
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User Centred Design

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How we can use user centred design to build better websites

How we can use user centred design to build better websites

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User Centred Design Presentation Transcript

  • 1. UX London 2011 &User centred Design
    How we can use user centred design methods to build better websites
  • 2. What was UX London 2011?
    Learn from pioneers in the field of user experience
    1 day of inspiring talks
    2 days of in-depth workshops
  • 3. What is User eXperience?
    User
    “a person that uses something”
    Experience
    “a person's perceptions, feelings, and memories of something”
  • 4. What is user centred design
    A process with the user at the centre, that gives us the tools to make a better user experience
    It’s a cyclical process, but can involve these stages
    Research & analysis
    Creating the design solution
    Evaluating the solution
    Continue to measure
  • 5. Research
    1
    Is that the part of the project where you just surf the internet all day?
  • 6. Research
    We need to understand who we are designing for
    Talk to users face to face
    Use questionnaires
    Information from the client
    Site statistics from the existing site
    Mosaic profiles
    Then we can use tools to make the research useful
    1
    3
    2
    4
  • 7. Personas
    A way to define who the users are
    Archetypal users based on real life people
    Consider their background, lifestyle, goals and habits
    Should be relevant to the project
    1
    3
    2
    4
  • 8. Kim Goodwin
    The person writing the persona should be doing the research
    Base them on behaviour / activities not job titles
    Everyone needs to be happy with them
    Only do as much as you need
    UX Consultant, over a decades worth of experience
    1
    3
    2
    4
    Making personas work...without breaking the bank
    UX London 2011 workshop
  • 9. User needs & goals
    A way to define what the user wants from the site
    Helps us understand the user and decide the functionality and content
    Prioritise the users goals with business objectives
    1
    3
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    4
    Hotel example
  • 10. User journeys
    A way to define the user’s thought process
    Tells us how they get from their need to their goal
    Helps us decide the site architecture and hierarchy of actions on the site
    1
    3
    2
    4
    Hotel example
  • 11. What else do we research?
    Business structure and brand
    Business services
    Business objectives
    Competition
    What other industries are doing
    What else is happening online
    1
    3
    2
    4
  • 12. Design
    2
    Don’t you guys just colour in?
  • 13. Design
    Bring the research together to get the functionality right and put the right content in the right place
    What we’re designing must satisfy the user, but must also satisfy the business objectives
    3
    1
    4
    2
  • 14. Alan Cooper
    Created the ‘goal oriented design methodology’
    Brings the user together with the business and technology
    What does the user desire?
    How can the business provide it?
    How can we actually create something that can do it?
    Creating a balanced team
    Everyone works together to find a solution
    The ‘experts’ control the direction of the project
    A “software visionary”, owner of Cooper, design consultancy
    It’s all us
    3
    1
    4
    2
    UX London 2011 talk
  • 15. Creating a good user experience
    Use the research, business objectives and scoped out requirements as a basis
    Consider the interactions, as well as the look & feel
    Keep the interface as simple as possible
    3
    1
    4
    2
  • 16. Giles Colborne
    Think about ‘Extreme Usability’
    Think about who the user is
    Expert vs. Mainstreamer
    Perceived efficiency vs. actual efficiency
    Working in user centred design since 1991
    Advanced Simplicity
    3
    1
    4
    2
    UX London 2011 workshop
  • 17. 3
    1
    4
    2
    How John Lewis and Amazon have created simpler shopping process in longer steps
  • 18. 3
    1
    4
    2
    How do you simply a remote?
    From Giles Colborne
  • 19. 3
    1
    4
    2
    Remove
    From Giles Colborne
  • 20. 3
    1
    4
    2
    Organise
    From Giles Colborne
  • 21. 3
    1
    4
    2
    Hide
    From Giles Colborne
  • 22. 3
    1
    4
    2
    Displace
    From Giles Colborne
  • 23. Evaluate
    3
    It’s rubbish. Do it again, but this time make it good!
  • 24. Evaluate
    No matter how thorough you’ve been you won’t get it right first time
    Do user testing to find out what works and what doesn’t
    2
    1
    4
    3
  • 25. User testing
    You can find out early on what isn’t working
    When creating a prototype only test what you need to and set the expectations of the client
    Choose the right tool for the job
    Often should be the tool you know how to use
    Must be capable of prototyping the functionality require
    We’ve used Umbraco, wireframes, Hotgloo, InvisionApp
    2
    1
    4
    3
  • 26. Todd Zakiwarfel
    Better for complicated interactions
    Local data storage
    May help later on with final build (risky!)
    Founder of Messagefirst, design research consulting firm
    Prototyping using HTML5 & CSS3
    2
    1
    4
    3
    UX London 2011 workshop
  • 27. Measure
    4
    It’s gone live! We never have to think about it again 
  • 28. Measure
    Once a site is live we need to keep measuring it and find ways to improve it
    2
    1
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    4
  • 29. Lou Rosenfeld
    Doesn’t fix the problems
    Instead...
    Prioritise – Focus on the important pages / features
    Tune – Constantly refine
    Be opportunistic – Find high value easy fixes and just do them
    Independent information architecture consultant
    Why redesign must die
    2
    1
    3
    4
    UX London 2011 talk & workshop
  • 30. So how can this help us create better websites?
  • 31. What it means for us
    UX London 2011 confirmed that we’re already doing a lot of the right things
    It can help us think about how to refine our process and do more of it, and do it better
  • 32. What it means for us
    Thinking about the user and the client will make projects more successful
    Working better as a team will make us more productive and efficient
  • 33. The end