Innovative Business Strategies, Tactics and Tools for Top Advisors.
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www.equanicity.com

www.equanicity.com

Bruce R. Wright, co-founder of Equanicity Resources presents a series of tactics and tools that will help you to get to the future ahead of everyone else.

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Innovative Business Strategies, Tactics and Tools for Top Advisors. Presentation Transcript

  • 1. Innovative Business Strategies,Tactics and Tools for TOP ADVISORS January 10, 2012 Webinar Equanicity Resources, All Rights Reserved, January 10, 2012
  • 2. When asked the secret to his success, Wayne Gretzky thegreat hockey player, responded, “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.” Equanicity Resources, All Rights Reserved, January 10, 2012
  • 3. Peter Drucker,Business Consultant and Author“The future belongs to those who create it.” Equanicity Resources, All Rights Reserved, January 10, 2012
  • 4. It is unlikely that you will outthink the current economyor your typical competitors by thinking, reacting andbehaving like MOST PEOPLE. Equanicity Resources, All Rights Reserved, January 10, 2012
  • 5. As soon as you let average people know that you arethinking and acting differentlyfrom them, you will encounter RESISTANCE. Equanicity Resources, All Rights Reserved, January 10, 2012
  • 6. Equanicity Resources, All Rights Reserved, January 10, 2012
  • 7. Exceptional people ALWAYSencounter resistance from people who think and act in average ways. Equanicity Resources, All Rights Reserved, January 10, 2012
  • 8. Innovation and competitive advantages begin with new AWARENESS or the vision to either perceive something that isinvisible to others or to see a new application for something commonly perceived by others. Equanicity Resources, All Rights Reserved, January 10, 2012
  • 9. Which will you choose?1. See what is now invisible to almost everyone else.2. Create a new application for something commonly available.3. Think and act very similarly to just about everyone else and pretend that you are special or unique. Equanicity Resources, All Rights Reserved, January 10, 2012
  • 10. Unique Products Vs.Uncommon Wisdom Equanicity Resources, All Rights Reserved, January 10, 2012
  • 11. Uncommon wisdom has been commonly available (in writing) since the advent of written language. The question is this:Will you choose to be a conduit or will you surrender that role to a competitor? Equanicity Resources, All Rights Reserved, January 10, 2012
  • 12. You do not have to be an originalsource. Discerning people will be very happy with you even if youare merely an effective conduit. Equanicity Resources, All Rights Reserved, January 10, 2012
  • 13. “Man’s mind, once stretched by a new idea, never regains it’s original dimension.” Oliver Wendell Holmes Equanicity Resources, All Rights Reserved, January 10, 2012
  • 14. Tactics1. Stretch the imagination, the possibilities, the vision, the joy, the fulfillment and the sense of significance for all of your clients, prospects, referral sources, colleagues, readers, listeners, viewers, etc. Equanicity Resources, All Rights Reserved, January 10, 2012
  • 15. Tactics (continued)2. Clarity3. Kindness4. Listen more, sell less Solve more, be more helpful Equanicity Resources, All Rights Reserved, January 10, 2012
  • 16. Tactics (continued)5. No Coercion6. No Force7. No Condescension8. Educate and Elevate Equanicity Resources, All Rights Reserved, January 10, 2012
  • 17. Tools1. New attitude, i.e. teacher, conduit and innovator instead of transactional salesperson.2. Writings from you and or others who are conduits or originators of uncommon wisdom. Equanicity Resources, All Rights Reserved, January 10, 2012
  • 18. Tools (continued)3. Videos4. Receptions and book signings5. Retreats6. Webinars7. Social media Equanicity Resources, All Rights Reserved, January 10, 2012
  • 19. Innovation occurswhen you get to the future ahead of everyone else. Equanicity Resources, All Rights Reserved, January 10, 2012
  • 20. Upcoming EventsAM&AA Winter Conference: Collaborating for SuccessJanuary 17-19, 2012 in Las Vegas, NVMacro Strategic Planning® 2012February 17, 2012 in Marina Del Rey, CA Equanicity Resources, All Rights Reserved, January 10, 2012
  • 21. Upcoming EventsBusiness Innovation 2012 – Growing Your Business in Turbulent TimesMarch 15, 2012 in Los Angeles, CAMacro Strategic Planning ® Certification CoursesPhase 1: June 2012Phase 2: Sept 2012 Equanicity Resources, All Rights Reserved, January 10, 2012
  • 22. You are INVITED to connect with usWebsite: www.equanicity.comTwitter: www.twitter.com/ElephantGuideEmail: bwright@equanicity.comPhone: 855-809-9006 (toll free) 432-618-1573 (TX) 805-527-7516 (CA)