Socialnomics

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Socialnomics: It's a People Driven Economy Stupid!

Produced by Erik Qualman for Webinar sponsored by Awareness Inc.

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Socialnomics

  1. 1. www.pope2you.com
  2. 2. 2007 Most Visited Websites 2009 Most Visited Websites yahoo google google yahoo ebay facebook msn youtube myspace myspace aol msn wikipedia craigslist mapquest wikipedia microsoft ebay youtube aol amazon blogger go amazon about go ask twitter blogger cnn craigslist flickr flickr espn information wordpress cnn photobucket adultfriendfinder comcast
  3. 3. social media behavior   preventative   braggadocian
  4. 4. COMPANY

 SELL
 REACT
 LISTEN
 INTERACT
 INTERACT
 LISTEN
 REACT
 SELL
 CUSTOMER

 Socialnomics: Social Media Escalator © Erik Qualman
  5. 5. PR SERVICE SALES CRISIS RECRUIT PRODUCT
  6. 6. - Prinz Pinakatt, Interactive Manager of Europe
  7. 7. 6,023,147 views “United Beaks Guitars” By Dave Carroll
  8. 8. ESPN NFL Bloggers   “Tom Sawyer Approach”   Your customer today can be your competition tomorrow
  9. 9. NBC vs. ABC   Olympics   PGA
  10. 10. False Evidence Appearing Real
  11. 11. “It’s all part of a master plan…the spreadsheets and financial models dictate that suing customers and partners just makes too much sense.” – Big Music Executive Source: Michael Arrington, TechCruch March 8, 2009
  12. 12. eReaders/Tablets   35% sales are kindle   New revenue streams   Embrace new data   Are libraries necessary?
  13. 13. INFO RATINGS LANGUAGE OFFERS
  14. 14.   Don’t force people into old constructs   Beg, borrow, make better   Speed wins   Multiple success paths TripAdvisor Application
  15. 15. Successful Companies   Act more like Dale Carnegie   Listen > Interact > React > Sell   Products that deliver the best product/value win
  16. 16. search.twitter.com google.com/insights siteexplorer.search.yahoo.com technorati.com google.com/alerts tweetdeck.com blogsearch.google.com looxii.com
  17. 17. "Social Media isn’t just for the Next Generation – it’s for every generation. Whether you’re an entrepreneur, a media professional, a college student or a mom, social media will shape your future. Don’t be overwhelmed by it; read Qualman’s book instead.” - The Miami Herald “In Socialnomics, Qualman brilliantly prescribes that the key to social media success is doing rather than deliberating. This is a must read for anyone trying to leverage the social graph rather than be squashed by it.” – Steve Kaufer, CEO, TripAdvisor

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