Socialnomics

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2007 Most Visited Websites 2009 Most Visited Websites yahoo google google yahoo ebay facebook msn youtube myspace myspace aol msn wikipedia craigslist mapquest wikipedia microsoft ebay youtube aol amazon blogger go amazon about go ask twitter blogger cnn craigslist flickr flickr espn information wordpress cnn photobucket adultfriendfinder comcast

social media behavior   preventative   braggadocian

COMPANY   SELL  REACT  LISTEN  INTERACT  INTERACT  LISTEN  REACT  SELL  CUSTOMER   Socialnomics: Social Media Escalator © Erik Qualman

PR SERVICE SALES CRISIS RECRUIT PRODUCT

- Prinz Pinakatt, Interactive Manager of Europe

6,023,147 views “United Beaks Guitars” By Dave Carroll

ESPN NFL Bloggers   “Tom Sawyer Approach”   Your customer today can be your competition tomorrow

NBC vs. ABC   Olympics   PGA

False Evidence Appearing Real

“It’s all part of a master plan…the spreadsheets and financial models dictate that suing customers and partners just makes too much sense.” – Big Music Executive Source: Michael Arrington, TechCruch March 8, 2009

eReaders/Tablets   35% sales are kindle   New revenue streams   Embrace new data   Are libraries necessary?

INFO RATINGS LANGUAGE OFFERS

  Don’t force people into old constructs   Beg, borrow, make better   Speed wins   Multiple success paths TripAdvisor Application

Successful Companies   Act more like Dale Carnegie   Listen > Interact > React > Sell   Products that deliver the best product/value win

search.twitter.com google.com/insights siteexplorer.search.yahoo.com technorati.com google.com/alerts tweetdeck.com blogsearch.google.com looxii.com

"Social Media isn’t just for the Next Generation – it’s for every generation. Whether you’re an entrepreneur, a media professional, a college student or a mom, social media will shape your future. Don’t be overwhelmed by it; read Qualman’s book instead.” - The Miami Herald “In Socialnomics, Qualman brilliantly prescribes that the key to social media success is doing rather than deliberating. This is a must read for anyone trying to leverage the social graph rather than be squashed by it.” – Steve Kaufer, CEO, TripAdvisor

Socialnomics

by Erik Qualman on Feb 11, 2010

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Socialnomics — Presentation Transcript