Women And Technology

“ Ladies, no gentlemen" Helma Kip, Essent Amsterdam, 2009, April 22 *) Titel van het boek van Marike van Zanten waarin 25 top-vrouwen over hun weg naar de top worden geïnterviewd

Introduction Helma Kip
52 years old
Education: Dutch law (University of Nijmegen (Radboud), 1980)
Unmarried with (male) partner, without children
28.5 years full time active in the energy sector
Last 7.5 years at Essent
Current: Manager regulatory affairs & sustainable energy
Staffposition; Board -2
Experience in other sectors outside work (politics, housing, education, healthcare)

Agenda
Own experiences with diversity (male/female)
Essent diversity
Stratego for women

Examples
You are working for mr.…?
You make the minutes?
In the chair: Goodmorning Mary, goodmorning gentlemen
“ Help, my headphone does not work…”
The meetings of the management team Mondaymorning 9h00!
Good idea……. ???? We go for it?? Yes, of course

Agenda
Essent diversity
‘ Stratego’ for women

Essent diversity Half of the higher educated workforce is female
This share is even increasing. Women achieve better study results than men
Diversity prevents waste of 50% of the talent on the market
The wife chooses in most cases the energysupplier
In 60% of the households the wife chooses the energysupplier.
More women at Essent leads to a more female perspective; the female consumer identifys with the policy and performance of Essent
Divers employment fits in Essents ‘values’
Workforce should be a mirror of society that fits Essent's policy of a good balance between People, Planet and Profit.
Women improve quality of decisions, spirit of enterprise and work atmosphere
Women see the world differently. Female input improves balanced decisions; companies with more women in the top are more succesfull.
Women show more personal involvement, what leads to a better working environment (and output)

… the same geldt for other companies! “ Diversity and inclusiveness are vital for winning in today’s business environment. They create a competitive edge by helping us to attract and retain the best people, increase creativity and improve decision making ” - Jeroen van der Veer, CEO Shell - “ We take extra effort to increase diversity regarding women and immigrants in higher positions". - ING in the newpaper Volkskrant - Companies with diversity policy Public statements of these companies “ A diverse top leads to a better product and therefore to better results” - CEO PwC in the newspaper De Telegraaf - “ Former Minister Hans Wijers announces that he wants to increase the amount of women in topmanagement" - Akzo Nobel in the newspaper Volkskrant -

Agenda
Essent diversity
“ Stratego” for women

Book: Stratego for women, 2007
Monic Buehrs and Elisa de Groot
www.academiciservice.nl
ISBN 978 90 5261 600 I
NUR 801
3rd edition May 2008

8 ways to win the flag (1)
Prepare yourself:
Set your targets and show your ambitions
Determine the playing field
Analyse the players
Think about strategic scenario’s

8 ways to win the flag (2)
Play the game:
5. Enlarge your acting repertoire
6. Bring power into action at the right level
7. Negotiate and use your empathy
8. Present and position yourself

17 rules of the game
Show your achievements
Be competitive
Be loyal to your team as long as you win
Say “I” instead of “we”
Know that fires are there to be extinguished
Recognise (your own) status
Be proud (boast!)
Negotiate, take initiatives
Prepare yourself on your next position
Know that the boss is the boss
Don’t tell everything
Accept critical remarks
Do informal business
Fight conflicts behind closed doors
Perform yourself
Take your space (fysically)
Show masculine & feminine qualities

If you can’t beat them join them
As long as men determine the rules, play their game.
All people, men and women,
have masculine and feminine qualities.
When men and women realise that,
negative consequences of gender differences can be solved.

Women And Technology

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